Luxury Parisian brand Gaâla is excited to unveil their collaboration with French brand Le Châle Bleu. Known for their elaborate designs and storytelling on scarves and shawls, Le Châle Bleu is founded by passionate illustrator, Ania Axenova, where each of her designs are accompanied by its own unique tale; making each piece much more than a simple scarf.
At the heart of this collaboration is The Moon Butterfly, a story of magic, endless curiosity and the courage to pursue your dreams. Available in two different colours, Noon Café Latte and Night Gold, each colourway is a testament to femininity and lightness. With two different sizes to choose from, they can be worn effortlessly in several different ways.
What truly sets Le Châle Bleu apart is its ability to turn every scarf into a wearable story. Designed with future foldings in mind, each hand-drawn illustration remains “readable” from any angle, ensuring that no matter how you style it—whether as a bandana, neck tie, hair scarf, or head scarf—the design is never upside down. The illustrations gracefully wrap around the frame, transforming the scarf into a living tale with every fold.
See more behind the process on Instagram @gaalaparis.
The Moon Butterfly Silk Square Scarf and Bandana Scarf are available now at Gaâla.com, $105-$174.
