As 2024 winds down, self proclaimed FRESCA™ Mixed superfan and renowned pop culture icon Andy Cohen proves once again why he’s a stellar host—both on and off the screen, especially during the festive season. With the New Year on the horizon, Andy shares his top tips for planning celebrations that bring people together.
To kick off the holiday spirit, Andy hosted an exclusive holiday happy hour at the Magic Hour Elephant Lounge, located at the Moxy Hotel in Times Square. The event featured a vibrant and interactive experience where guests customized their own cocktails and personalized branded FRESCA™ glassware at NYC’s stunning all-season rooftop bar. Against the backdrop of the midtown Manhattan skyline, attendees enjoyed a sophisticated carnival-inspired vibe, complete with a carousel-themed bar.
No great party is complete without the right ingredients, and FRESCA™ Mixed delivers just that—a premium canned cocktail crafted with real spirits and the signature sparkling citrus flavor. Whether sipped straight from the can or served over ice in your favorite glass, it’s the ultimate ready-to-drink cocktail that’s sure to become a new favorite.
For those looking to elevate their celebrations, the Vodka Spritz Variety Pack offers smooth-sipping options in flavors like Original Grapefruit Citrus, Mango Citrus, Mixed Berry Citrus, and Pineapple Citrus. With FRESCA™ Mixed, it’s easy to create a vibe that’s as refreshing as your favorite cocktail.
Andy Cohen’s Tips for a Memorable New Year’s Eve Celebration:
- The Ingredients for a Great Party are a solid guest list, delicious drinks and a stacked playlist. The best way to keep guests happy is to turn up the music and serve amazing cocktails, like FRESCA Mixed, because a great party doesn’t need to be over the top – it just needs to be fun!
- The More the Merrier: I will take any excuse to get the people I love under one roof – it’s who I am! When I’m working on the seating arrangements, I love to put the best people together to make sure everyone has fun, and you never know – your seat neighbor might be your New Year’s kiss.
- Stock up on Refreshments: I’m a big believer in starting parties after 9 pm – guests arrive fed, happy and ready to mingle. Snacks, passed hors d’oeuvres and FRESCA Mixed must be on hand. It is always my go-to drink for hosting because it is ready to drink – you don’t need to mix or measure anything. So convenient and easy! I’ll be toasting to the New Year with a FRESCA Mixed Vodka Spritz Mango Citrus, served in a crystal glass with fancy ice and a dried citrus and rosemary garnish for some festive, bougie flair.
- Dress to Impress: I love planning what I’ll wear to ring in the New Year. I recommend wearing whatever makes you feel confident yet comfortable for a long night ahead. For me, that usually means breaking out a pair of tight holiday pants.
- Set the Ambiance: Never underestimate the importance of lighting to set the tone. I like to lean into holiday décor with a gorgeous, big tree covered in lights. It makes the room feel cheerful, creating a warm and inviting environment.
- The Element of Surprise: The mark of a memorable party is one where everyone leaves with a fun story to tell the next day. Don’t be afraid to incorporate a few surprises to get your guests talking and keep them on their toes.
- After-Party (Always): The party doesn’t stop when the ball drops. Everyone knows the best party is the after party. After the show wraps on New Year’s Eve, you can find me enjoying a FRESCA Mixed for the perfect citrus flavor to add zest to any after party.
