By: Rodney Ramlochan × Elle Grant × Vaughn Lowery
New York City’s Comic Con is a key annual fan event dedicated to Western comics, graphic novels, anime, manga, video games, movies, television and more. First held in 2006, this classic event was canceled last year due to the Covid-19 pandemic, devastating fans who look forward to this mainstay of popular culture. Yet this year, Comic Con made its triumphant return, though it looked a little different in the attendance of both its exhibitors and fans. 360 MAGAZINE got the full scoop from well-versed fan Rodney Ramlochan on how this event has changed. He offers comments on the good, the bad, the Covid, and the in between for 360 readers. Read Ramlochan’s full testimony below:
To say that I love New York Comic Con is an understatement. For over a decade, as a pop-culture geek, I’ve enjoyed the fantastic guests, panels, original art, unique exhibitors, industry merchants, and one-of-kind exclusives. It has always been one of my favorite events to cover, and as a die-hard fan, I was deeply disappointed that the pandemic caused last year’s convention to go virtual. However, I was thrilled to hear that the event was coming back in person this year. Since much had changed over the past eighteen months, I thought it would be cool to experience the event as a fan rather than cover it as press. I also wanted to test-drive ReedPop’s Metaverse membership for ordering in-person tickets and focus on the overall fan experience, including Covid safety precautions and notable differences between this year and cons from yesteryear. Here are my post-Comic Con impressions.
I purchased tickets a few months ago in July using the MetaVerse presale process. Of course, this was before the uptick caused by the Delta variant strain. I didn’t expect any issues with purchasing online as I’ve never really had a problem buying 4-day or single-day passes in the past. Still, I was interested in trying out the new Metaverse Membership that gives you first access to NYCC badges, photo ops & autographing tickets. My mission this year was to get both an autograph and photograph with William Shatner, epic space captain of the Starship Enterprise and now a real-life astronaut. In addition to getting first dibs on NYCC in-person tickets, the Superfan membership allows you to buy MCM Comic Con, Emerald City Comic Con, and C2E2 tickets. You can also get paid digital experiences, exclusive access to video content and celebrity panels, access to exclusive NYCC merchandise online.
The Superfan Membership process was relatively seamless. I signed up at the end of June using the Metaverse Membership email and bought tickets using a dedicated link on my profile page within a few days. I purchased single day passes for each day of the convention, and I was contacted for the opportunity to purchase photo ops and autographs in addition at the end of September. Overall, I’d say the membership was worth it. It’s perfect for the fan who would rather have a more significant window of time to purchase tickets. Outside of remembering to click on the notification reminder emails and follow the presale, photo ops, and autographs links, ordering is straightforward. There are no worries about getting tickets for the exact days you want to attend. If you are good with the allotted time frame afforded by the standard ordering process, then paying for the Superfan membership may not be beneficial at this time. However, I do wonder what the future holds for purchasing tickets in the future. Suppose the Superfan method of buying in-person tickets becomes more popular. Will it impact the standard order process and make it more challenging to obtain single-day passes post-pandemic? Only time will tell.
As far as Covid safety protocols, enforcement, and logistics, the ReedPop and the Javitz Center team did a great job managing this. Before attending, I was uncertain why New York Comic Con needed a partnership with CLEAR Health Pass. Especially since vaccination proof was a requirement for attending and could be validated using vaccine cards and existing apps like the NY Excelsior Pass. In hindsight, standardizing the application that everyone uses for admission was a smart move. At the very least, it streamlined the process and expedited entry for most. I picked up my green ReedPop vaccine wristband at the Javitz Crystal Palace a few nights before opening. It took me less than 5 minutes to show the CLEAR app and retrieve the band, and in many ways, this process foreshadowed the overall feel and attendance for the convention. NYC began requiring proof of vaccinations in early September, and the event was following suit. The mandate may have impacted attendance, as I read many social media comments from individuals that stated they wanted to return or sell their tickets because they didn’t know the vaccine would be mandated before purchasing. But, as a whole, most people in attendance complied with the requirements. I was there all four days and only encountered two individuals not wearing masks on the main floor. I didn’t notice security enforcing the mask mandate, but I did hear that a vendor and few individuals had been removed from the showroom floor for not following the rules. At my William Shatner autograph and photo ops sessions, plexiglass partitions protected Shatner and the fans. Partitions were used at all reserved signings and photo op sessions. According to ReedPop, 150,000 paid in-person attendees were at the event this past weekend compared to 250,000 in previous years. Even with 100,00 fewer people, this was the largest indoor in-person event held in New York since 2019, showing a great evolution from where things were at the start of the pandemic. It was good to see that all of the proper safety protocols were in place.
One of the most significant differences between this year’s Comic Con and past shows was the notable absence of large exhibitors like Disney, Marvel, DC, Image, Sony, Amazon, SYFY, and distributors like Funko and Midtown Comics. Of course, it didn’t come as a surprise, as we had been receiving no-show notices practically every week leading up to the event. I’m sure it deterred some folks from attending, but I think it helped provide a unique experience for those who did. It minimized the crowd and offered other smaller exhibitors an opportunity to showcase their properties and spend more time with fans. As a result, I spent a lot more time than I would typically have at smaller booths. For example, I met the great folks at Plunderlings, a boutique toy line presenting a fresh take on fantasy universes from a Caribbean perspective. Although some of the major players weren’t present, there was an excellent turnout for anime fans from Toei Animation, Funimation, VIZ Media, and Tamashii Nations. Without having to compete for floor space, it seemed as if their exhibits doubled in size. If you were a fan of these companies, it was probably the first time in years that you could casually stroll through their exhibits without waiting in line. Although it was less crowded, the show floor did not feel empty. As expected, Saturday and Sunday saw an increase in volume of attendees, but nothing compared to the previous years.
One of the most extraordinary changes this year was the unveiling of the new Javits Center expansion project. It took a few minutes to figure out exactly where floors 4 and 5 were, but once you found them in the building adjacent to the old center, you were treated to the fantastic skyline and river views on the way up to the panel rooms and the new Empire Stage. There were a few blockbuster live panels, including Ghostbuster and The Boys; however, many panels like Sandman Act II and Wheel of Time were pre-recorded videos. I did sit in on the Sandman panel, but post-viewing, I felt a bit underwhelmed – watching a video of writer Neil Gaiman, audiobook director Dirk Maggs, actor James McCoy (who voices the title character), and actor/filmmaker Kevin Smith (who voices Merv Pumpkinhead) was not the same as seeing them in person. In addition, ReedPop introduced a new reservation system for the larger panels instead of the “badge tap-in” process used in the past. I have mixed feelings about this, as it didn’t appear that anyone’s reservations for the panels were being checked. It may have been because there was excess capacity remaining at the events I attended. However, I will note that the folks at the Tamashii Nations booth to purchase their exclusive Super Saiyan God Super Saiyan Son Goku figure did check for reservations.
Overall, expanding the panels to the new venue resulted in two significant outcomes. First, it allowed more space to return to smaller fan-focused panels, which featured creators interacting with their fandom instead of pitching major studio events. Second, moving the panels out of the main building allowed for Artist Alley to take back a prominent role I felt it had lost over the past few years. This year, the Alley was front and center, featuring principal mainstays like Fabian Nicieza, Chris Claremont, Rob Leifeld, and Scott Synder amongst many others. I especially enjoyed chatting with Ben Bishop, one of the key artists on TMNT’s The Last Ronin.
Undoubtedly, many of this year’s Comic Con changes resulted from how best to host an event during a pandemic, but many of the changes also focused on improving the fan experience. As a result, NYCC 2021 felt more like the NYCC of 2011, but with a few notable improvements. Creators were able to connect more with their fandoms, fans were able to stop and appreciate exhibitors and artists more, and ReedPop unveiled a few new processes to streamline crowd control and help fans maximize their time at the event. It wasn’t perfect, but as a fan, it exceeded my expectations, and I’m even more looking forward to a pandemic-free NYCC next year.
