Do you know how many people use social media daily? Over 4.41 billion people are projected to use social media by 2025. Yet, having a large following can benefit you and your business. It takes time and attention to grow a brand, and social media is a way of connecting with people. Still, people use social media for various reasons.
Still, one can get a large following from social media and grow their page if they simply purchase Outlook accounts. On the other hand, one has to be intentional about their brand, and their social media account represents them.
However, the content posted should benefit the audience. You need to be more specific about your audience to engage them well with your brand. Yet, this could be done in various ways. With the proper steps, it is possible to grow your social media accounts
If you are curious about growing your social media accounts with an engaging audience, this guide is for you.
Make Sure Your Account is Public and Easy To Find
Firstly, you must know the best platforms for your business. However, you can optimize your other social media accounts. After having a solid brand identity, your account must be easy to find. Then, make use of the same handles. By this, it is easier for people to find you. Make sure people can find you in search engines.
Also, ensure a good professional photo and design are uploaded. Still, add a direct link to your websites and other social media profiles. Test the link to ensure that it is working.
Post-Great Content Regularly
People are attracted to good content. Hence, you need to post engaging content on your social media accounts. Your followers should be willing to share your posts. You don’t need to post just for posting’s sake. Make sure each post has an objective. Still, each post should connect with your audience. Use words your audience responds to.
Nevertheless, you don’t need to sound robotic. Let your posts be engaging. Yet, you can run surveys and polls to know what your audience likes most. You can also tell by the number of engagements your different posts get. Still, you could post content in the form of opinions, news, and trends.
Use Hashtags Relevant To Your Niche
Hashtags help you get noticed. It draws attention from people who are not following you. Still, using hashtags relevant to your niche is suitable for your posts. How can you do that? Firstly, you should know the meaning of any hashtag before use. Still, you want to use the one relevant to your niche.
Also, choose less competitive hashtags. Choose specific ones. This helps you to stand out. Yet, more people will discover you. You can also use brand-specific hashtags. This is related to your brand. It makes your post distinct.
Interact With Other Users Frequently
When you interact with other users, they will likely follow you in return. However, you can do this by replying to comments on your posts. The idea is to engage your followers actively and let them feel your presence.
Still, you can follow other brands that look like your niche. For example, consider brands with similar audiences. Follow relevant brands. Don’t follow your competitor. Still, you can check their posts. You can share their posts and write good comments on their page.
Be active in your posts by posting questions and answers. This will help you create good connections with your users. Nevertheless, your audience will feel your presence.
Promote Yourself Shamelessly (But Tastefully)
Self-promotion is good as long as it is done in a good way, and it must be done to build your brand. Yet, your social media accounts need to grow, and you can do cross-promotion, which is an excellent strategy to grow your accounts.
Yet, you can do this by driving traffic from one platform to another—for example, Twitter, Facebook, and Instagram. You can include a link to other handles at the end of each post. Still, you can add your links to your email signatures. This makes it easier for people to follow your social media accounts. You can also promote yourself in groups. It could be community groups on Facebook, WhatsApp, Telegram, etc.
