FindMyFans wants to solve the problem of revenue generation for artists and bands by utilizing data already being generated from their social media and streaming profiles. This data, when combined and visualized in the app, will give users an accurate reflection of their fan activity and listener locations. This will empower them to plan better touring routes and create targeted marketing plans to maximize their profits.
The app’s goal is to be a resource for everyone in the music industry from professionals to DIY artists. According to founder & CEO, Ravi Ramkeesoon, “Location intelligence is the most effective of the metrics from social and streaming from an artist and bands as it serves as markers for where they already have traction. Many times, these markets are unknown or are overlooked butcan represent additional revenue opportunities. They’re an artist’s pot of gold. FindMyFans will be able to identify these new opportunities.”The goal of the campaign is to raise $170,000USD to finalize the app’s development, test, and launch in the App Store and Google Play.
Key Features Include:
* Top Countries Played
* Top 50 Global Streaming Songs
* Social & Streaming Trends
* Top Songs by Genre
The timing for this type of app is perfect as streaming has continued to grow and social media is widely and regularly used all over the world. According to Nielsen’s 2018 Year-End Music Report, American music streaming volume continued to rise, with the total number of on-demand audio song streams reaching 611 billion in 2018, a sizable 49% increase over the same time period in 2017. Overall on-demand music streaming volume, including video, surpassed 900 billion streams, an increase of 43% over the same period last year. Additionally, 90% of millennials globally are active on social media (Emarketer, 2019). This means the data that artists and bands generate from their social and streaming accounts generate valuable and growing information into their brand awareness.
Understanding where these listeners are coming from is vital to their long-term success. Momentum has been growing for FindMyFans as they are in the Project Music Portfolio Portfolioa program at Project Music in Nashville, TN.Additionally, they have entered into a strategic partnership with a leading US equipment instrument retailer Guitar Center. “A strategic partnership between FindMyFans and the Artist Relations Division of Guitar Center makes sense because of our shared vision. Guitar Center has been the leading source for music creators, empowering them with instruments. FindMyFans vision is to empower music creators with reliable data that will enable them to find their fan bases and ultimately, expand their brand presence and lead to more revenue opportunities.” Said, Judd Goldrich, Artist Relations Manager, East Coast, Guitar Center. The campaign launches on August 8th and runs until September 14th. Prospective donors can visit the Indiegogo page here.
