With “Own Brand Freestyle” already surpassing 65 million combined global streams and topping Spotify’s Viral charts in the U.K., Australia, and Canada while charting in 62 countries total, it’s clear Dreya Mac and FelixThe1st have a gift for creating memorable, addictive songs. Now they’ve reimagined the track, shining a spotlight on Dreya’s verse and transforming it into the chorus. The two artists have paved a lane of their own with crisp flows, cheeky punch lines, and undeniable talent. Download/stream “Own Brand (Baddie),” which was released by Capitol Records, HERE.
The official video for “Own Brand (Baddie)” captures the two artists in their element and accompanied by a troupe of dancers. As the camera jumps from Dreya to Felix as they swap bars, viewers are transported to a variety of hyper-stylized mini-worlds. Think “West Side Story” meets Busta Rhymes’ “Gimme Some More” video meets the global viral dance moment that is happening around “Own Brand Freestyle,” thanks to a dance created by Dreya. Watch for cameos from the likes of Tennessee Thresher and others in the video. Charlie Di Placido (Jungle, Kojey Radical) directed and Ysabelle Capitule (Mya, Usher, Bruno Mars) served as choreographer. Watch HERE.
Brit school graduate and West London native Dreya originally fell in love with music as a medium for movement. She studied dance from the age of 14, later cutting her teeth as a choreographer. She also danced for many artists, including Dua Lipa, Rita Ora, and Stormzy. Her talents landed her a leading role in the seminal “Vossi Bop”—one of the only women to feature on the project.
She released her debut single, “Skippin,” and the accompanying self-directed video in 2020, leading NPR to note, “Dreya Mac spits bars at a level far beyond a novice.” Dreya and Felix unleashed “Own Brand Freestyle” in late 2021 and quickly earned a nod from Pitchfork, airplay across BBC Radio 1, and a spot in the top 10 of Billboard‘s Song Breaker chart. The track became the #1 Sound on TikTok and has gone on to inspire over 15 million video creations with a staggering 20+ billion views combined on the platform. YouTube selected “Own Brand Freestyle” as their “Artist on the Rise” trending pick.
Naming Dreya as one of “The 22 Musicians Set to Rule 2022,” British Vogue hailed her as “an electrifying live performer with magnetic flow.” NME said, “Dreya is a funny, androgynous beacon of joy.” COMPLEX UK observed, “Merging her powerful raps with R&B-tinged vocals, Dreya Mac is bringing a refreshing energy to UK rap’s table, and we’re all ready for her to dish up more.”
