By Bob Cal
Industry leaders delivered rich dialogues on the ‘Generation Z’ consumer, racial and gender inequality in the business world, shifts in retail consumer behavior and more during this year’s Fashion Tech Forum. Voices from CNN, Vogue Magazine, Kate Spade and dozens of up and coming businesses lent their voices to today’s young entrepreneurs with their personal stories and wisdom from their respective industries.
Quynh Mai, founder of Moving Image & Content, shared how she shifted her entire discipline of fashion and creative direction to a more instant and digitally focused ethic to communicate more intimately with ‘Generation Z’. Many speakers that day spoke of a new wave of culture and communication and how today’s entrepreneur must respond to a generation that was born with technology.
As young entrepreneurs, Sophia Bush and Nia Batts, founders and owners of Detroit Blows, and Kwame Onwachi, author of A Young Black Chef, told their stories about being women and a person of color in the business world and how they are working towards equality in the field. They shared that the digital consumer is the most socially conscious, liberal and dollar conscious of all consumer groups, urging that brand’s most address those constituents to with that in mind.
This year’s Fashion Tech Forum emphasized leadership and being a visionary, how being a successful entrepreneur is synonymous with innovation. This innovation comes from listening to consumer trends and delivering your business acquisitions with technology, social consciousness and transparency, as was the direction of the forum.
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