In 2023, Fendi stands tall in the industry, given its remarkable 69% brand awareness in the United States. With 14% of luxury fashion enthusiasts using the brand, the influence of the Fendi brand profile is undeniable. The Italian luxury fashion house has grown consistently since it began as a small fur and leather shop in Rome in 1925.
This success is a testament to Fendi’s unwavering commitment to delivering opulence through every facet of its offerings. Fendi sunglasses alone stand out for their distinctive designs that have become iconic in the world of luxury eyewear. See the Shadow’s oversized frame and bold geometric line, which exemplify the brand’s avant-garde approach. Meanwhile, the Fendigraphy showcases Fendi’s prowess in blending contemporary aesthetics with timeless elegance, featuring the iconic logo intertwined with intricate patterns.
These offerings come with the use of bold colors, unconventional shapes, and unexpected details, all of which set Fendi apart as a trendsetter in the competitive market. Thus, Fendi doesn’t just offer sunglasses — it provides an experience, a journey into the epitome of luxury eyewear. Below, we look closely at Fendi’s ultra-luxe approach to its innovations.
Iconic collaborations and partnerships
Fendi’s pursuit of excellence extends beyond its in-house creations to iconic collaborations and partnerships. Beyond the realms of traditional merchandise, Fendi creates immersive brand experiences with the FENDI CAFFE and Aventura Pop-Up. In collaboration with Antonio Lopez’s estate, the CAFFE brings Fendi’s Women’s Spring/Summer 2022 Collection to life while the menu, inspired by Fendi’s aesthetics, offers a fusion of local and Italian favorites. This helps envelop customers in the artistry of Fendi’s collaboration, blurring the lines between fashion and immersive storytelling.
However, Fendi doesn’t stop there. Fendi’s collaborations extend into luxury partnerships, where the brand seamlessly blends its aesthetic with other iconic names. In celebration of the Milan Fashion Week in 2022, Fendi collaborated with fellow fashion powerhouse Versace to release “Fendace.” The Fendace Black Acetate Sunglasses combine iconic Fendi silhouettes with Versace design aspects, exemplifying Fendi creative director Kim Jones’s comment that “It’s a swap rather than a collaboration, and, most of all, it is done out of friendship.”
To top it all off, the brand also embraces individual artists, infusing their unique aesthetics into its creations. One of their most iconic collaborations was with Kim Kardashian in 2021. The glamorous “Fendi Feel” eyewear collection showcases a mesmerizing “shape in shape” lamination construction with bright and neutral tones that redefine holiday dressing. All of these show us that Fendi’s collaborations are not mere partnerships for product creation. They’re strategic moves to redefine the brand’s narrative, expanding its influence beyond the conventional boundaries of luxury merchandise and transforming Fendi from a fashion house into a curator of immersive experiences.
Celebrity fans
Following Fendi’s collaborations, it is no surprise that Fendi’s eyewear has garnered a legion of celebrity fans. Fendi sunglasses are a favorite among the elite, from Hollywood A-listers to international music sensations. Just see the number of celebrities on the front row of Versace by Fendi – Fendi by Versace show at Milan Fashion Week, from Niall Horan to Demi Moore, with the latter showing up in an all-Fendi look styled by Brad Goreski.
Celebrities appreciate the brand’s ability to marry luxury with trendsetting style, making Fendi eyewear a staple beyond the red carpet. They’re often spotted adorned by A-listers on the road, from Gigi Hadid to Adele and Cara Delevingne.
From its humble beginnings in Rome to its current status as a global fashion powerhouse, Fendi’s legacy is a testament to its unwavering commitment to excellence. As the brand’s influence continues to grow, Fendi’s eyewear remains a symbol of prestige, setting the standard for what it means to indulge in the epitome of luxury.
