Jewelry Brand Spotlights Rarity and Transparency
Since the dawn of civilization, literally since biblical times, people have worn jewelry as symbols of wealth, status, and love. Ancient royalty all the way through today’s luxury brands, value a prized piece based on the rarity of the gemstones and the metal which serves as its stage.
In recent decades, our attention has expanded beyond the beauty of the jewelry. Today, we want to know the origins of the materials, the transparency of the gemstones, the sustainability of the manufacturing process, and the welfare of the workers. It has become as important as the rarity and value of the collection itself.
A New Narrative in Traceability
Luxury jewelry brand Holy Gems has been setting a new standard in the jewelry industry through a rigorous transparency process that begins at the stage of mining. Shefa, the parent company founded in 1999, is the first and only mining company focused on the exploration of precious gems in Israel and exclusively holds all the existing rights, permits and licenses issued to date by the State of Israel for the exploration and mining of gems in the country. CEO Tali Shalem has made it her mission to ensure the highest levels of transparency. This includes adhering to the strictest international guidelines regarding the working conditions in the mines where the Holy Gems gemstones are unearthed. Workers’ rights are preserved in accordance with the strict labor laws, and the company prides itself on integrating and diversifying its manpower, regardless of religion, race, or gender.
Each piece of jewelry from the Holy Gems collection is certified by a member of the National Association of Jewelry Appraisals and is authorized by the European Gemological Laboratory (EGL). The purchaser is presented with a Jewelry Identification & Grading Report which includes all the natural properties of the gems inlaid in the piece.
The Holy Gems Collection
The collection features 101 one-of-a-kind pieces of jewelry set including a beautiful Sapphire in colors of deep blue to green, a Garnet in sensual red to burgundy, brilliant black Spinel, and Carmel-Sapphire which was once thought to exist only in outer space. Michaella Taub, head jewelry designer, creates distinctive pieces that are brought to life by jewelers who specialize in quality and craftsmanship.
Luxury jewelry brands have a long-standing relationship with sapphires. Holy Land Sapphires are composed of the same mineralogical properties as regular sapphire and are available in a range of colors from deep mysterious blue to prosperous olive green.
Holy Land Garnets are composed mainly of the mineralogical properties of “pyrope” garnets, and are available in colors ranging from eternal brown-amber to passionate red.
Gem quality Spinel has long been used for Jewelry, including in the British and the French Crown Jewels. Spinel is the magnesium/aluminum member of the larger spinel group of minerals. The most famous Spinel gemstones (mistakenly defined as Ruby) are the “Black Prince’s Ruby” and the “Timur Ruby” in the British Crown Jewels.
