The Mexican is making fashion waves in London.
It was in 2004 when Erika Alvarez spent a year in California after informing her father of her desire to pursue a fashion career, to which he strongly rejected. She relocated to live half a year with her aunt near San Diego to contemplate alternative career paths if not in fashion, following her completion of a business degree in Mexico City.
In 2012, she made a life changing decision and move to London to chase her passion for the fashion industry. This bold move led her to pursue a Master’s degree in Fashion Marketing, where she would plant the seeds for her future success.
After years of dedication to her brand Erika Alvarez, founder of KOUA, unveiled her latest collection called Acapulco: Waves of Change during London Fashion Week, a collection which blends Mexican heritage with sustainable fashion, all while paying tribute to Acapulco.
Recognised as a creative force in the world of fashion, Erika Alvarez has always looked beyond just style. This new collection uncovers a deep focus on weaving together the artistry of Mexican textiles and social responsibility, making every piece a celebration of traditions, culture, and environmental awareness.
“I’m so excited to release my new collection. Acapulco-Waves of Change. It not only portrays childhood memories I had in the most famous seaside spot in Mexico, it tells the story of how this place have been impacted by environmental and social issues in the recent years.” Erika said.
The collection features 10 exquisite bags, each of which represents a love letter to Mexican craftsmanship. These pieces, brought to life by artisans from Oaxaca and Guerrero, who use sustainable materials like vegan leather and recycled cotton, combining modern design with traditional techniques.
“I know I can’t turn back time, but I can help to bring about change” Erika shared.
While this collection focuses on showcasing one of a kind pieces, it’s also inspired by meaningful moments and crafted with care to leave a lasting impression on both the fashion industry and the artisans who bring it to life.
“I encourage designers to create unique collections with my textiles. In this way, I hope to not only contribute to the artisan economy and the cultural preservation of their designs and techniques, but to also close the gender gap by empowering women fashion entrepreneurs and helping them to reach new markets, together.” Erika Alvarez, Founder of KOUA Mexico and KOUA Studio.
For Erika, this collection marks a significant step in her journey toward building a more sustainable and inclusive future, one that honors her Mexican roots while embracing global design sensibilities.
1st pic – Pietro Recchia
2nd pic – Fil Mazzarino
