DSW Partnership press photo with Atiana De La Hoya

DSW × ATIANA

The fall season is around the corner, and DSW is teaming up with rising model and social media star Atiana De La Hoya as its fashion muse to help share the latest key trends to rock for the season. Recently launched, Atiana’s must-haves will get you into the fall spirit with styles from brands like Mix No. 6., Converse, Steve Madden, and Vans.

The Atiana and DSW campaign reflects her style, and footwear’s latest trends alongside effortless, pared-down aesthetics. Known for her creative style that combines current trends and classic pieces, Atiana has been making waves as an authority on trends, consistently being seen with the hottest styles of the season and making a statement through her style. DSW‘s newest muse seeks the long-term investment in herself and the joy of her style, wearing something truly reflecting who she is. Atiana notes, “Personal style is the easiest way to show your creativity. Fashion is the artwork that you wear, and DSW has all the shoes so you can be you.”

Styled in partnership with Julianna Vargas and Venetia Kidd, Atiana is captured by introducing a few of pre-fall’s biggest shoe trends: the Fisherman Sandal, Western Inspired Boots, Classic Sneakers, and Lug Sole shoes. The looks from the campaign include DSW’s owned brand Mix No.6, giving its take on the Fisherman Sandal trend with clear wide leather straps and block heels for a slight gladiator feel paired with fishnet socks. The other looks include the star styled in classic Dr. Martens with ruffled socks for a fresh fall vibe, in addition to boots from Steve Madden and sneakers from Converse showcasing versatility when dressing for Fall, Back-to-School, and beyond.

DSW’s fall season kicked off on July 7th at DSW and all 500 store locations. Styles worn by Atiana are all under $200 and range in price from $35 to $160.

Dr. Martens Holly Platform Oxford ($159.99)
Steven Madden Hayward Cowboy Boot ($159.99)