World-renowned celebrity podiatric surgeon and luxury shoe designer Dr. Joan Oloff is thrilled to announce the launch of her namesake footwear brand at Bloomingdale’s. The Joan Oloff Shoes shop-in-shop will open on September 27, 2018 at Bloomingdale’s 59th Street at 1000 Third Avenue in Manhattan.
Designed by a woman in the medical field with a keen knowledge of a woman’s needs in footwear, Joan Oloff Shoes is a fashion footwear collection that combines style, elegance and cutting edge insole design technology for women on the go. The brand is best known for its top selling classic three inch, 9am to 9pm “go everywhere” pump, the Deborah, and the lower kitten heel version, the Callie. These, along with additional classic styles of flats, heels, boots, booties and sandals in eye catching leopard, red suede and every day neutral shades from the Fall/Winter 2018 collections will be showcased on the recently renovated 5th floor shoe complex for several weeks before moving to other Bloomingdale’s locations across the U.S. in a traveling trunk show. The brand will also be available online at bloomingdales.com.
Dr. Oloff will make a personal appearance during her launch event at Bloomingdale’s 59th Street on Thursday, September 27th, 2018 6:00pm – 8:00pm. The event is open to the public, and guests are invited for champagne, lite bites, music and shopping.
The Joan Oloff patent pending insole technology is unlike that of any other brand and has already begun to disrupt the footwear industry. Dr. Oloff’s design aims to protect a woman’s foot and body by eliminating scrunched toes and correcting misalignment of the body that leads to aching legs and back pain that is quite common among many women. It is Dr. Oloff’s tenacity in changing industry standards that has brought light to her brand thus far and will continue to drive her.
The New York opening is a homecoming for Oloff who grew up in her grandfather’s shoe store in Brooklyn and went into the podiatric medical field wanting to make a change after witnessing many women complain about their aching feet and back pain.
“I had seen the damage caused by poorly constructed shoes to so many of my female patients over the years and thought to myself, ‘In this day and age of technology, there has to be a better way to design heels.’ The time is now for women to stop accepting the way shoes have been wrongly constructed for decades by designers who do not have their best interest in mind,” says Oloff.
She continues, “I want to let women know that it doesn’t have to be this way, and my mission is to design shoes that allow women to stand taller, more confident, and focus on being and feeling their best in their day to day lives.”
A portion of proceeds of all Joan Oloff Shoes funds ReachUP, founded by Dr. Oloff and women’s soccer icon Brandi Chastain, to support women and girls in need.
“When we elevate the lives of women and girls, we elevate society as a whole. I wanted to create a brand for women, by women, to elevate all women!” says Oloff.
The brand has been well received at Bloomingdale’s in San Francisco and Chestnut Hill, MA. Joan Oloff Shoes is excited to be a part of the iconic 59th Street store in New York City and will announce trunk shows at Bloomingdale’s in additional cities across the U.S. in the coming months.
