DOUGIE B PROMISES TO “KEEP IT 100” ON NEW SINGLE OUT NOW
MORE MUSIC COMING SOON
Unloading even more heat, Bronx rap phenomenon Dougie B drops a hard-hitting and hypnotic new single entitled “Keep It 100” via Republic Records today. Listen to “Keep It 100” – HERE.
On the track, guitar snakes around a pummeling beat in between a breathy exhale, lacing the rhythm with manic intensity. Dougie B sinks his teeth into the production with a dominant and gruff flow. He confesses, “I’m hearing demons. All I see is red,” before he observes, “My money get longer, the more I get older.” It illuminates the punchy, passionate, and powerful force at the heart of his relentless approach to hip-hop, bringing the grit back to the East Coast and taking no prisoners in the process.
Building up for a major moment, Dougie B has consistently released new songs for the past few weeks. “Keep It 100” serves as a worthy follow-up to last week’s lyrical onslaught “Mad Max” featuring TG Crippy. This arrived on the heels of his intense and infectious single and video “Wreck” with Yagi B. The thrilling music video matched the energy as the duo and their crew mobbed through a New York City playground performing their signature “geeking” dance moves.
Sharing more than his music, Dougie B launched a new YouTube vlog series titled, “The Life Of Dougie B.” The show chronicles his everyday activity as he elevates his rap career while maintaining his fun personality. Watch the first episode —HERE.
These bangers landed in the wake of his eventful summer, which saw the release of “UZI.” Upon arrival it incited critical applause. HotNewHipHop declared, “Dougie B has proven himself to be an important figure in New York’s drill scene.” DJ Booth also touted him among “10 Rappers You Should Know Right Now On Audiomack” and praised, “Over scattered percussion and sampled strings, Dougie B delivers threats and boasts in a hoarse yell, turning something that once belonged to the internet into something intensely regional.” Also Variety included him in their highlight “The Voice of New York is Drill” while COMPLEX applauded him as a key player in their feature, “Sample Drill Is Taking Over New York Rap.”
Piling up tens of millions of streams, he made waves on Kay Flock’s viral “Shake it” [feat. Cardi B, Dougie B, & Bory300] which earned his Billboard Hot 100 debut. It also landed on the New York Times’ coveted feature The Playlist and one of Billboard’s “Best Songs of 2002 So Far.” Meanwhile, Huffington Post noted it “highlights New York’s ever-evolving drill scene.”
“I’m Back” and “Forever On That” finally made their way to retail stores. He initially teased the songs on YouTube, inciting a groundswell of excitement in the process. The hard-hitting and hypnotic “Forever On That” surpassed 6 million views during its initial upload on Kay Flock’s YouTube Channel and soared to #1 on YouTube “Trending.” Maintaining this momentum, the instantly irresistible “I’m Back” also vaulted to #7 on “Trending.” The two-pack illuminates the strength of his airtight flow and knack for a knockout hook. These songs affirm Dougie B as one of the hottest rising stars in New York right now.
ABOUT DOUGIE B
Dougie B has walked through life’s flames and emerged on the other side with a powerful and potent story to share. The 20-year-old Bronx, NY rapper opens up with no shortage of street grit and hauntingly hypnotic hooks, earning tens of millions of views and streams independently as part of a rising new vanguard alongside the likes of Kay Flock and B-Lovee. He immediately gravitated towards music as a kid. He initially drew inspiration from watching his uncle rap. At just 13-years-old, he witnessed tragedy firsthand when his father died from a series of epileptic seizures. He moved upstate with his mom, but their relationship fractured and he returned to the city. In between making his way on the streets, he listened to the likes of Gunna, Young Thug, G Herbo, Chief Keef, Kodak Black, and the late King Von. In and out of jail, he spent a year behind bars before returning home in summer 2020. He joined forces with Sha Ek and Kay Flock on the banger “No More Free Dougie B,” cracking over 2 million YouTube views. Alongside Kay Flock and B-Lovee, he unleashed “Brotherly Love” in 2021, amassing north of 20 million views. Other anthems included “Geeked” with CHII WVTTZ, SET DA TREND, and CBLU as well as “Turnt” with B-Lovee. With all of this momentum, he caught the attention of Republic Records and inked a deal with the label at the top of 2022. Now, he approaches the game with unbridled ambition on a series of 2022 singles and his debut project.
About Republic Records
A division of Universal Music Group, the world’s leading music company, Republic Records has been recognized by Billboard as the industry’s #1 label over the last 10 years. It is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Billy Porter, Bo Burnham, Ciara, Clairo, Coi Leray, Conan Gray, Daddy Yankee, Drake, Eddie Vedder, G Herbo, Glass Animals, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, Jimmy Fallon, John Legend, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Kim Petras, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Swedish House Mafia, Taylor Swift, The Weeknd, Twice, TXT, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Federal Films, HYBE, Imperial, JYP, Lava Records, Mercury Records, Republic Records: Kids & Family, Republic Nashville, Universal Arabic Music, Uptown Records, Victor Victor, Wicked Money Family, XO, Young Money, among others.
