LIMITED EDITION FOR SUMMER 2019
While Bianca Balti and David Gandy remain the iconic faces of Light Blue and Light Blue Pour Homme, a new couple embodies the 2019 Summer limited edition to tell the story of the new fragrances: Light Blue Sun
Light Blue Sun is an invitation to Capri – let the new fragrance take you on a trip to relive your first summer romance.
LIGHT BLUE SUN – POUR FEMME
Dolce&Gabbana Beauty captures the essence of young, sun-kissed passion with new limited edition fragrances, Light Blue Sun, exploring a new olfactory territory: warm, sensual, sunny. Light Blue Sun is inspired by the exhilarating magic of summer love on the enchanting island of Capri, warmed by the dazzling Mediterranean sun rays. This summer, Light Blue’s fruity floral signature takes on a new sunny, sensual quality, as though warmed by the languorous heat of the Capri sun. Light Blue’s mouth-watering top notes of tangy Italian lemon and juicy Granny Smith apple are quenched with a liberal splash of cool, refreshing coconut water, and sharpened by the crisp sea sprays of the ozonic accord. The original heart of sensual jasmine and feminine white rose is now infused with exotic frangipani, creating a heady blend of sun-soaked floral nectar. In the base, aromatic cedarwood is warmed with ambrosial amber and the sweet intensity of Bourbon vanilla. Finally, a hypnotic trail of seductive white musks lingers on the skin, evoking the addictive desire of summer love.
LIGHT BLUE SUN – POUR HOMME
The iconic woody, spicy scent of Light Blue Pour Homme is reinvented with a splash of freshness and suffused with the warmth of the Italian sun. A chilled cocktail of Italian bergamot and juicy frozen grapefruit is invigorated with the vibrant, spicy tang of ginger and the fresh aquatic wave of the ozonic accord. As the fragrance evolves to an intensely Mediterranean and masculine heart, the warmth of cedarwood and cypress conjure the power of the sun at its midday peak, setting aromatic rosemary against a refreshing cooler of coconut water. Woody oakmoss and sensual white musks dominate the drydown, as earthy vetiver and carnal vanilla recreate the irresistible allure of salty, sun-kissed skin.
THE PACKAGING
The warm sun of Capri lends its golden amber hue to the fragrances, while the sky- blue boxes are embellished with a traditional illustration of the beaming sun, in the style of the Mediterranean majolica of Capri.
THE NEW DIGITAL CAMPAIGN
The launch of Light Blue Sun marks the sequel to the Light Blue story with the summer crush of two young blondes, who meet on the enchanting island of Capri.
CHAPTER 1: SUNCRUSH
While she enjoys a gelato, and he works on the harbourside, the young couple catch each other’s eye.
CHAPTER 2: SUNSATION
As she sunbathes on the beach, he approaches to whisper an invitation in her ear. They spot a boat moored near the Faraglioni and hatch a plan.
CHAPTER 3: SUNSCAPE
Winding along the clifftops on his scooter, her arms wrapped tight around his waist, they arrive at a secluded cove, the sea sparkling in the midday sun. He dives into the water towards the boat anchored just off shore….
CHAPTER 4: SUNKISS
She basks on the sun-soaked deck, while he pulls anchor. Finally, they can resist each other no longer, and he draws her towards him in a passionate kiss….
THE MASH-UP:
Lunching in the sun with her friends, she spots him working on the dock, and her imagination starts to race. Suddenly she is basking in the sun, as he whispers in her ear, then stripping down to her bikini as they dive into the water. She imagines them frolicking on the deck of a boat by the Faraglioni cliffs, and imagines him drawing her towards him in a passionate embrace. As she finally emerges from her reverie, she holds his gaze with a flirtatious smile.
