The iconic IT bag of this summer, DIESEL 1DR bares it all in a new campaign featuring sun, sea and skin.
Photographed by Paul Kooiker and art directed by Chris Simmonds, under the creative direction of Glenn Martens, the campaign celebrates the 1DR bag as the only accessory needed for the summer: straightforward, sexy, confident, irreverent, easy and fun but also genderless and versatile. An embodiment of DIESEL’s DNA, compressed into one unmissable accessory.
The 1DR bag was launched in Spring 2022, and it quickly became a must-have accessory, spotted all over the world. Since its introduction, the 1DR bag has been constantly sold out in stores and online.
New color variants are featured focused on both matte and mirror leather finishes, with an affixed silver nickel rounded “D” logo plate, available in several sizes from the classic crossbody bag to the mini one.
Pre-order is now available online at diesel.com for U.S and Europe based customers. For sold out items, pre-orders are being taken this summer, with shipment expected at the end of August.
