Dickies, a leading workwear brand, debuted its new collection with world-renowned photographer, art director, and filmmaker Estevan Oriol. No better way to showcase this wardrobe than having an event at the famous Pink Motel. This motel can be seen in prominent movies like Drive, GLOW, and many more. The mood was set with vintage automobiles from the mid-1900s and a skate bowl that is open to the public.
Guests also received a surprise performance by a rap group that goes by the name of 3rd World. As the show commenced, attendees enjoyed tacos, churros, margaritas, and micheladas.
360 Magazine had the opportunity to sit down with Mr. Oriol and ask him a few questions about the collaboration. He mentioned how he has been working with Dickies for over fifteen years. He also said “Dickies has treated me so well, and never questions my creative direction. They provided me with artistic freedom and didn’t handcuff me to a set of rules.”
Estevan’s vision was to depict a clear representation of the Lowrider community. Some of the styles included work pants, denim overalls, and a long sleeve t-shirt. The articles of clothing were catered toward classic car lovers and skaters.
The crowd favorite was the denim overalls with Estevan’s signature on the front, and on the back it said laugh now, cry never. Another remarkable aspect of the garments was the heaviness of the fabric. It ensured the quality of the attire is not short-lived. You can visit dickies.com to learn more about the new apparel.
About the Dickies® Brand
Founded in 1922 in Fort Worth, Texas, Dickies has stood alongside generations of proud workers, equipping them with the rugged, durable workwear that has enabled them to make and shape our world. A brand of VF Corporation, Dickies has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. For 100 years and available in over 100 countries, what began as a humble workwear company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity. For more information, please visit dickies.com.
About Estevan Oriol
Estevan Oriol is an internationally celebrated professional photographer, director, and urban lifestyle entrepreneur. His extensive portfolio juxtaposes the glamorous and gritty planes of LA culture, featuring portraits of famous athletes, artists, celebrities, and musicians as well as Latino, urban, gang, and tattoo culture lifestyles.
