Demi Lovato Kicks Off 2018 With 3rd Collection With First-Ever Footwear & Athletic Bags For Kate Hudson’s Fabletics
The Demi Lovato for Fabletics collection promotes body positivity and female empowerment
Fabletics is excited to announce the launch of a new Demi Lovato for Fabletics capsule collection – continuing to make all women feel strong, confident and stylish. This marks Lovato’s third collaboration with the brand, which features exclusive new looks and the debut of her first-ever lifestyle accessories, including seven footwear styles and two athletic bags
Inspired by her life on the road and active lifestyle, Demi’s new collection focuses on flattering silhouettes with futuristic elements, bold strapping details, textural meshes and metallic accents made with every woman in mind. Sleek new designs are featured in a versatile color palette of cascade teal, vintage rose, almond and rose gold as well as a new Mojave desert inspired print. The collection is comprised of an assortment of tops, sports bras, leggings, shorts, layering pieces, footwear and athletic bags that are offered as fully styled outfits or as separates. The collection ranges in size from XXS-3X and is designed with every shape, style and activity in mind.
Demi has evolved as a designer through working closely with the Fabletics design team for her third time, allowing her to become more knowledgeable of the different techniques, performance materials and elements to create fashionable yet functional activewear. “Demi’s leveraging her creative abilities, and has become more confident as a designer. In approaching this collection she channeled what she and her fans are looking for in active wear pieces which support her life as a confident woman,” said Felix del Toro, SVP, Chief Merchandise & Design Officer.
Of her new collection, Demi Lovato said, “I was so excited when Fabletics asked me to come back to design another capsule collection with them! I’ve learned so much from working with the Fabletics design team the past year and really wanted to take it to the next level with this collection now that I’m more confident with the process. I think that this collection reflects my personal style more than ever. It was also very important to me to incorporate all of the feedback I’ve received from my supportive fans. I made sure to include different elements and details into the collection that were not only important to me but to them as well.”
The new Demi Lovato for Fabletics collection continues to reinforce both of their shared commitment to empower and celebrate women of all shapes, sizes and abilities by making a healthy, active lifestyle accessible to everyone.
The Demi Lovato for Fabletics capsule collection will be sold across 10 countries, available on Fabletics.com, as well as at the Fabletics stores nationwide starting January 1st.
About Fabletics
Fabletics is a global active-lifestyle brand designed with every woman in mind. Co-founded by Kate Hudson in 2013, the brand combines fitness and fashion to make women feel confident at—and beyond—the gym, by offering premium quality activewear at an incredibly accessible price point. Fabletics brings new monthly collections—in sizing ranging from XXS-3X—to a loyal community of over one million members across ten countries. See (and shop) the full selection of activewear, accessories, shoes and more at Fabletics.com and 24 retail locations.
