Holliday’s Helping Hands Foundation, an organization formed to help stamp out homelessness in Los Angeles County, will host its 2nd Annual Shining Through Service Gala to be held on Saturday, November 11 at the Mayborne Hotel (formerly the Montage) in Beverly Hills (225 N Canon Drive). ABC7 Ashley McKay, a field reporter for “Eyewitness News,” will emcee the event.
Among those recognized will be the Honorable Karen Bass, mayor of Los Angeles, who will receive an award for her commitment to solving this mounting crisis. Also receiving recognition will be popular film and TV actress Taraji P. Henson, who started the Boris Henson Foundation in honor of her late father to bring much-needed mental health services to minority communities; and Upward Housing whose mission is to prevent homelessness through proactive intervention.
The black-tie fundraiser will begin with a red-carpet rollout and VIP reception at 6 pm, dinner and the presentation of awards at 7:30 pm, and live music and dancing to follow announced Miss Katina Holliday, whose eponymous nonprofit organization has emerged as a leading force in fighting homelessness.
Tickets to the event are $300 ($370 for VIP) each; corporate packages ranging from table sponsors at $2,500 to the $20,000 platinum level are still available. All corporate sponsors will receive 8 tickets to the gala and a number of other VIP amenities. In addition, a lifelong seat on Holliday’s Helping Hands founding 50 is available for $25,000. For more information, call (310) 714-2104 or contact twila@hollidayshh.org.
“Last year’s inaugural Shining Through Service Gala was a huge success that attracted more than 300 guests who all share one dream — eradicating homelessness in our communities,” says Miss Holliday. “We look forward to gathering together again in the spirit of gratitude for what we have and benevolence for our fellow human beings who are suffering. We are so very grateful to have Miss MacKay lend her considerable talents for the evening.”
Miss Holliday, a registered family nurse practitioner by training, started HHH in 2018 to provide interim housing for LA’s homeless population. She also started the Shine Ambassador Program to help these vulnerable individuals train and prepare for jobs in the food service, landscape maintenance, screen printing and customer service fields. The three-month program is designed so that enrollees are able to build their resumes in preparation for future employment.
“In cities big and small all over the U.S., the problem of homelessness is spreading like wildfire. Tents are being erected under freeways, on sidewalks, in parks and even now in residential neighborhoods and there doesn’t seem to be an end in sight,” says Miss Holliday. “People are seeing the problem, but many are not recognizing that great strides are being made every day to reverse this disturbing trend. I’m proud to say that Holliday’s Helping Hands is part of the solution and we’re hoping that the public will show their support by attending our Shining Through Service Gala.”
