With 10,000+ people in attendance, The Day of the Dog [DOTD] festival is the largest in Northern America, offering a unique engagement for owners and their furry companions.
The venue was located on Main Street in Santa Monica. It was astonishing to bear witness to so many pets with their loving owners. Further, there were numerous shopping experiences hosted by several vendors, offering toys, treats, and collars. Various activations were sprinked throughout: adoption stations, yoga, ball pits, 360 photobooth, DOGUE red carpet, and surfing.
Dog surfers, on their own accord, were able to Ride the Wave–an immersive experience. Another opportunity for them to keep cool was the 80-foot pool. Although it was mostly in shallow water, onlookers got an eyeful of animals with outfits as well as full-blown costumes happily playing with one another.
Scheduled doga sessions provided owners along with their pets an opportunity to get physical. It’s an alternative to the mundane walks and a clever way to socialize with your pet while you burn some calories.
Overall, no matter their size, the Day of the Dog Santa Monica hosted a spectacular celebration in honor of your fur babies.
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Article: Brooke Bondurant + Vaughn Lowery
