Craftsy, a service of NBCUniversal Cable Entertainment, today announced that it is rebranding as Bluprint, a new, expanded subscription service and premier digital destination for lifestyle learning. Bluprint will offer online classes focusing on legacy crafts as well as new complementary and adjacent categories that promote and facilitate self-expression in areas including music, writing, dance, yoga, fitness, home décor, entertaining, and kids and family. Bluprint will also produce original entertainment series featuring creative experts who will help inspire, empower and entertain both the experienced creator and everyday doer. Bluprint’s deep content library with more than 3,000 hours of original classes will be available on-demand via its Bluprint subscription, accessible on desktop and mobile at http://www.mybluprint.com/, via the Bluprint app and on Roku.
Bluprint will continue to serve Craftsy’s passionate and engaged community of more than 13 million and growing, keeping them informed and one step ahead of trends. It will connect members with similar interests through premium and enhanced original editorial content, social media engagement and live, one of a kind events. Bluprint will introduce unique, robust programming and classes geared towards the entire family, so makers as young as six can find new ways to explore and nurture their creativity.
“Bluprint is a natural evolution of our subscription model, with our mission to revolutionize the way people engage with lifestyle passions and pursuits,” said John Levisay, Bluprint CEO. “Bluprint is uniquely positioned as the only destination combining premium content, world class talent, a robust community and access to all the tools you need to help you achieve your personal goals.”
NBCUniversal Cable Entertainment acquired Craftsy in May 2017 and over the past year it has leveraged successful cross promotions and integrations across the NBCUniversal family of businesses including USA, SYFY, Bravo, E!, Oxygen and Universal Kids. These opportunities will continue for Bluprint, including an ongoing partnership with “The TODAY Show,” branded integrations within NBC’s upcoming new competition series “Making It,” hosted by Amy Poehler and Nick Offerman, and much more in the pipeline.
“The new Bluprint brand lays the foundation for us to dramatically expand and enhance its unique content and commerce capabilities and fully exploit the power of NBCUniversal to help accelerate its growth.” said Dave Howe, President, Strategy and Commercial Growth, NBCUniversal Cable Entertainment. “We see tremendous potential to build Bluprint into a must-have streaming service that offers something for everyone.”
eCommerce remains an essential part of Bluprint’s growth strategy, tapping into the estimated $30 – $40 billion crafts retail market. This fall, the new brand will expand its retail capabilities with a full suite of curated products and kits that provide customers at all experience levels the tools they need to begin their creative journey.
WHAT’S NEW:
EXPANDED LIFESTYLE LEARNING CATEGORIES
Bluprint will offer enthusiasts of all kinds a premium platform for self-expression, and serve as a one-stop shop to turn passions and creative interests into actions. New family-focused content will be integrated across all categories, inviting makers young and grown to find new ways to tap into their creativity.
New class categories include:
Expanded classes in drawing, painting, and photography with an emphasis on digital photography
· Fitness, dance and yoga
· Home decor and entertaining
· Family-focused projects and content in multiple categories
…and more to be announced in the coming months.
“We heard our members loud and clear – they have many creative passions. You may be a person who wants to improve your cooking skills, but also practice yoga; you might love to sing, and also be a budding writer,” said Catherine Balsam-Schwaber, Bluprint General Manager. “Bluprint allows you to explore all of these pursuits on a flexible platform that puts you in control, delivering the personalized experience you need, at the stage you are in, in that moment you need it. You join Bluprint for one interest, and stay for a diverse array of classes, episodes and other binge-worthy content.”
FRESH SLATE OF VIDEO CONTENT
Bluprint will feature thousands of hours of on-demand original classes and educational entertainment series featuring expert instructors, celebrities and personalities, across topics like dance, painting, yoga, woodworking, home decor, and much more.
New upcoming classes and series include:
“Ready. Set. Grill! with Al Roker and Matt Abdoo”
Join “TODAY’s” Al Roker and award-winning chef Matt Abdoo (Pig Beach NYC) for a one-of-a-kind cooking experience made in partnership with “TODAY.” In this class, Al and Matt bring you 10 of their favorite grilling and BBQ recipes that are perfect for busy weeknights or backyard entertaining. Along the way, get pro tips and tricks for standout steaks, seafood, and more.
Sneak Peak Premieres Tuesday, 7/17
“Spark” – Narrated by Padma Lakshmi (Bravo’s “Top Chef”)
Featuring dancer/choreographer Stephen “tWitch” Boss (“The Ellen DeGeneres Show”), Barney’s NY Creative Ambassador Simon Doonan, body positive yogi Jessamyn Stanley and more. The series profiles a diverse group of artists and innovators, boldly redefining the creative landscape. Each episode takes one provocative theme, two creatives from different disciplines, and highlights their inspiring approaches to pushing boundaries and challenging the status quo.
Premieres Tuesday, 7/17
“Blank Wall Overhaul” – Starring James Worsham (Designer/Sculptor/Installation Artist)
Artist and woodworker James Worsham takes on a blank wall in each episode, walking viewers through the tips and tricks behind the design, build and install.
Premieres Tuesday, 7/17
“Re-Fashion” – Starring Marcy Harriell
Marcy Harriell, sewist, Broadway actress and creator of fashion sewing blog Oonaballoona, shows viewers how to turn the ordinary into extraordinary, transforming thrift store finds into party-ready drab-to-fab outfits.
Premieres Tuesday, 7/17
“Five Course Photo” – Starring Brooke Lark
Professional food photographer and videographer Brooke Lark brings viewers behind-the-scenes to learn how beautiful food photos are produced, teaching techniques to capture the ultimate #foodporn.
Premieres Monday, 7/23
“Doodle Wars” – Starring host Paul Costabile (Entertainment Reporter and Host of Universal Kids’ “Beat the Clock”), judge Jon Chad (Cartoonist/Illustrator), and judge Zoe Hong (Illustrator/Fashion Designer)
“Doodle Wars” is an irreverent, rule-bending, family-friendly reality competition series unlike any other, pitting budding artists from diverse backgrounds again each other in mind-stretching and inspiring challenges, where the artwork literally comes to life on the screen.
Premieres Thursday, 8/16
BLUPRINT SUBSCRIPTION
Bluprint is available for a monthly plan at $14.99/month, or an annual plan at $120/year. For a limited time, Bluprint’s monthly plan will be available for the first three months at $9.99 or an annual plan for $100.
With thousands of hours of engaging classes and entertaining series, Bluprint’s content is portable and can be enjoyed anywhere. Existing Craftsy and Craftsy Unlimited members will still have access to any previously purchased classes within their library. A seven-day free trial is currently available. For more information, please visit http://www.mybluprint.com. Customers can continue to purchase individual classes and kits at Craftsy.com.
