Release the new AW21 collection with Adut, Leon Dame and more at huge Paris arena with the WORLDS-FIRST drive-in catwalk
Preamble
Coperni has always given priority to the sun, to daylight, to clear and distinct ideas. But with the sun cometh the night. She shows the world differently – guiding us as always, but also urging in a new time – a time to welcome in the unpredictable. Whether it’s midnight or midday, the night is our window to see what is possible.
Experience
70 participants depart from their homes in 35 electric cars. Each vehicle will navigate the streets of Paris before arriving in the great hall of the Accord Arena in Bercy, the 12th arrondissement of the City of Light. The cars and their passengers will move into the darkness of the empty hall – enough space for over 20,000 in normal times. The choreography takes place after the vehicles have moved into formation, becoming an integral part of the catwalk. The car radios turn on and announce the start of filming. Each individual set of headlights will light up as the first model passes by, allowing participants to view the collection through their car window.
Collection
The Winter 21 collection is an exploration into the complexity and the mystery of nighttime as we know it: sometimes pitch-black, sometimes dotted with stars, sometimes illuminated by the moon. The night time of celebration, of seduction and of plunging into the unknown is opposed to the nighttime of sleep, of resting our bodies and allowing dreams to take over our mind and our soul.
Frank and dynamic cuts on classic silhouettes let us glimpse the skin lying beneath. The shoulders are raised, the arms are slender – ready to enter into the darkness. Sensuality arises from a play on zipped draping. A second skin of mesh opposes the moving fringes. Bags in the shape of a padlock suggest something locked away in darkness. Maximized forms lead us towards calmness, reconciliation and time for ourselves. Softness protects the body and light becomes therapy. This night will be an experience.
Creative Direction : Maybe
Casting : Samuel Ellis & Piergiorgio Del Moro
Style : Helena Tejedor
Production : La Mode En Images
Music : Clara 3000
Hair : Louis Ghewy with L’Oréal
Make Up : Farah Omidi with MAC Cosmetics
Set : DS Automobiles
