On April 11th, UMUSIC Experience hosted a Masterclass – a conversation with Hip-Hop cultural icon Coach K, moderated by Spotify’s Artist & Label Marketing Manager Amber Grimes at the historic African-American Morehouse College. The event was held at the Ray Charles Performing Arts Center to nearly 400 students.
Grimes asked a series of questions about manifestation, trust, adaptation and continuous progress.
Coach K immediately began dropping gems throughout the conversation. “Everything I do is applied to sports and every team needs a coach?” says the former all-state quarterback
football player and scholarship awarded basketball player Kevin Coach K”. Lee when discussing
his relationship with Quality Control, the label he shares with Pierre Pee Thomas.”
Together they run a record label and recording studio and manage artists Migos, Lil Yachty, Lil Baby,
Trippie Redd and many more.
When Grimes asked Coach K how he instills trust in his artist, he says “I let them dream. We let them be visionaries. We not coming to change anything. We just tighten the loose ends.”Coach K knows a great deal about helping artists become superstars by combining their talent
and work ethic while taking risks.”We built our whole company [by] taking risks! Sometimes you gotta take that risk.” Coach K also added that he focuses heavily on the artists’ brands. “ I also believe in brand-building and luck doesn’t come in brand building.”
Both Atlanta natives, Coach K and Amber Grimes were passionate about bringing this event to the historically black Atlanta University Center.
”I have been wanting to do this event for three years,” says Coach K.
“This is my first time doing something like this.”Coach K hopes he can use his life as masterclass to teach others how to become successful.”
There is no book that can teach you about this business. It’s on-job training. If I can let my story lead somebody’s path, I’m with it,” he says. “The day you come complacent is the day it stops. You have to keep going!”
UMUSIC Experience partnered with Quality Control Music, Motown, Capitol Music Group & Caroline to bring the masterclass to life.
