Reebok and Boston-based sneaker-streetwear boutique Concepts confirmed the release of their collaborative Question Mid paying homage to Allen Iverson’s ’96 draft class, his first signature shoe, and the opening of Concepts’ first store that same year. The Concepts x Reebok Question Mid ($170, GZ6151) is available October 21 exclusively from Concepts before its wider global release on October 22 from Reebok.com and select fashion retailers.
With Iverson taking the lead, the ’96 draft class proved to be one of the league’s best of all time, stacked with top-tier talent, many of whom would go on to become hoop legends in their own right. That same year, Concepts would open its doors for the first time, bringing together within a unique retail experience the worlds of street, skate, and fashion.
“Having partnered with Reebok in the past, it’s a full circle moment, but also the biggest to date in our storied history,” commented Concepts founder and CEO, Tarek Hassan. “The significance of the Question model goes beyond design. Both Iverson and Reebok took a chance on one another, and Concepts has never taken the easy route.”
The Concepts x Reebok Question Mid leverages a bold, multi-color execution to honor the decorated class of ’96 and the start of culture-shaping story arches for both Concepts and Iverson.
Shipping within special packaging that tributes a favorite Concepts’ vintage ad, key design elements making up the shoe include an OG red toe box, a mixed materials (leather, synthetic, textile) upper, a custom “Have You Seen Him” sock liner, asymmetrical “9” (left) and “6” (right) graphics on the heel, Concepts x Reebok logo lockup at the Achilles, and an OG ice-rubber outsole shielding an asymmetrical interlocking Concepts logo.
“While the design dives deep into Iverson as a rookie and his outstanding draft class, the hidden – or not so hidden – meaning is that it’s unapologetically loud, a nod to AI’s style,” continued Hassan. “We couldn’t collaborate on Question without inserting some aspect of how impactful he was off the court. We favored the risk taker, so it’s not for the faint of heart.”
Product imagery alongside campaign content (stills and video) featuring A.I. and captured
The CONCEPTS x Reebok Question Mid ($170, GZ6151) is available in unisex sizing beginning October 21 exclusively from CONCEPTS before its wider global release on October 22 from Reebok.com and select fashion retailers.
Photo: Gary Land
