Columbia Records’ Jam Jr. in partnership with Justice launches RUN THE WORLD, the first of its kind tween social media sensations that include Kheris Rogers, Hayley LeBlanc, Jessalyn Grace and Corinne Joy. With a combined social reach of 10+ million followers, the up and coming girl group is dedicated to supporting the mission by making all girls feel empowered by collaborating on original songs and reimagining hit songs.
The group is set to record an album that puts an emphasis on making girls everywhere feel confident, with their first single and video “Rainbow” releasing on June 26. Supporting the mission of making sure others feel empowered, the partnership between Columbia Records and Justice will deliver positive music as well as entertaining and uplifting content all year long.
“We’ve dreamt of being in a girl group growing up, now that we’re in one it is honestly so surreal. As a girl group, we hope to empower other girls to “run their world” and be their best selves. We can’t wait for our fans to hear the music we have been working really hard on in the studio. By using our voices, we hope our fun, energetic and uplifting sound will inspire and instill confidences in others,” says the group.
Collaborating with Justice, the group will release a Justice X Jam Jr Collection, which will launch mid-July in all Justice stores and on shopjustice.com. The collection will include an extensive mix of apparel and accessories, including graphic tees, denim skirts & jackets, mesh tops, dresses & fashion bags.
Run The World will join Girl Scout’s troops in celebrating their end of year accomplishments on June 27 at 5pm EST on Girl Scouts’ Instagram. Along with the girls, social media heartthrob Gavin Magnus and twins DJs Amira and Kayla will be joining the event. Tune in to the live interactive extravaganza where there will be tons of fun, giveaways and lots of dancing.
Get to know Run The World a little more with this behind the scenes video. Watch HERE.
