Fundraising forms the core of all non-profits, and it allows them to do the great work which they have been set up for. The reality for most of these organizations however is that fundraising is something which is not always enjoyable. These organizations want to be out there doing great work, yet of course in order to do that they need funds, and for that they need donors.
Brand new organizations will need to get to work quickly in setting up their fundraising infrastructure, and in doing so they can not only raise funds now, but give themselves the greatest opportunity of counting to do so in the future.
Identify Your Ideal Donor
Fundraising is about working smart as well as hard and that is why identifying the ideal donor is the first place to start. If you take a blanket approach to this then you will find that you are wasting you time in so many avenues, and that will cost money too. Consider what your organization is trying to do, and then who that speaks to, this will help to identify which group of people are most likely to care enough to put their hands in their pockets.
Ensure You Have a CRM In Place
In terms of a nonprofit success pack Salesforce offers the perfect CRM which your company can use to store and manage important data about your fundraising efforts, and about your donors. This is an easy to manage dashboard with will boost your fundraising efforts thanks to smart apps which integrate into the CRM, as well as intelligent use of metrics which can help you to tweak your fundraising strategy.
Understand What Your Goals Are
Before you begin your approach to fundraising, you have to first set out clear goals. These goals are both for your company and for the donor. Laying out what your monthly costs are, what your desires are and how much money will be required for all of this to be taken care of are crucial calculations to make.
Market The Non Profit
There has to be some spending on your behalf and the marketing of your non-profit will be one such area of investment. It is essential that you have an eye on building the brand, so that you can call attention to the great work which you and your company are doing. This is a necessary step which will bring in more donations.
The Evaluation Process
No matter whether you have just launched the fundraising round or you are in the thick of it evaluation is key. Working out which approach brought the best results with regards to your campaign, understanding what has surprised you along the way – both good and bad – and understanding how to shape your strategy in the future to gain better results, these are all critical in your efforts to raise funds.
Focus on creating and implementing the most efficient strategy which will bring in the funds which your organization requires.
