Coach today unveils its new Coachtopia store experience, inspired by the sub-brand’s vision to accelerate its transition towards a circular economy in fashion by rapidly prototyping new products, processes, and ideas. The first dedicated Coachtopia destination in North America, the experience transforms the ground floor of the house’s SoHo location into a one-of-a-kind space that integrates Coachtopia’s innovative and circular design philosophy with the imaginative and playful spirit of today’s generation.
Launched earlier this year, Coachtopia is a new sub-brand focused on circular craft and collaborative creativity. Harnessing more than eighty years of Coach leather expertise and the insights of the Coachtopia beta community, a global network of Gen Z climate activists and creatives, Coachtopia reimagines the product lifecycle from end to beginning, reducing the creation of new materials by crafting products that can be reimagined, remade and recycled to live multiple lives. Layering onto innovations explored at Coach such as its Coach (Re)Loved program, the new sub-brand prioritizes continuous learning by designing and prototyping, using the house’s heritage of craftsmanship as a foundation for reimagining the relationship between brand, planet and consumer.
The playful and immersive experience designed for Coach SoHo features architectural elements that capture the circular design philosophy spotlighted throughout the brand, including fixtures created of Upcrushed Leather and Coach scrap leather reimagined into custom patchwork seating and signage fabricated with upcycled materials. The space also features one-of-a-kind pieces by artists and Coach collaborators Skilset and Nicole McLaughlin.
The store will also include the latest drop from the Coachtopia collection, including a new material, Upcrushed Upcrafted Leather, a new leather the first of its kind, that transforms Coach leather scraps via heat and pressure into a colorful leather with a minimum 67% lower carbon footprint than similar styles in new leather. It will also introduce the Ergo in a new mini size and the Coachtopia Loop Cloud tote, both crafted with sustainable methods and materials including our signature Coachtopia Leather and 100% recycled Coachtopia Loop polyester, as well as a playful selection of jewelry crafted with 70% recycled resin. Ready-to-wear will also be available within the experience, including an Upcrafted applique jacket and dress crafted in collaboration with New York-based Coachtopia beta community member and designer Tyler McGillivary.
To bring the pop-up to life, open for the summer through August 20th, Coachtopia will host a series of experiences inspired by its Made Circular principles. Each weekend beginning August 4th on Saturday and Sunday, the public can expect programming relating to a different theme: Waste Jam (8/4 – 8/5): tying back to the principle of made from waste, Upcycling Lab (8/12- 8/13) making a nod to designing for multiple lives and Loop Fest (8/19 – 8/20), with programming speaking to circular pathways.
To celebrate the opening, the brand hosted an event hosted by Coach Creative Director Stuart Vevers. Attendees included Anthony Ramos, Molly Gordon, Lolo Zouai, and Richie Shazam.
About Coachtopia
Coachtopia is a world of circular craft, powered by community, building towards a better future for our planet. In Coachtopia, we’re harnessing more than 80 years of Coach leather expertise to make beautiful things according to our Made Circular™ design philosophy. This means we reimagine waste as a valuable raw material and work backwards, crafting our products from recycled, repurposed or renewable materials and designing them to live multiple lives with clear pathways for takeback, reuse or recycling. https://www.coach.com/shop/coachtopia/about
About Coach
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown, the brand makes beautiful things, crafted to last—for you to be yourself in.
Coach is a Tapestry, Inc. brand. Tapestry is publicly listed on the New York Stock Exchange under the ticker TPR.
Photo Credit: Coach
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Photo Credit: BFA / Ben Rosser
