America’s #1 chocolate chip cookie brand, Chips Ahoy!, has teamed up with GRAMMY-nominated hip-hop artist Big Sean to unveil its latest innovation: the Big Chewy Cookie. Over three times the size of its classic cookies, the Big Chewy Cookie comes in three irresistible flavors—Chocolatey Chip, Chocolatey Brownie, and Chocolatey Caramel. These new treats are available now in convenience stores nationwide, with plans to expand into grocery and mass merchandise stores in 2025.
“When we thought about pairing BIG names with our Big Chewy Cookie launch, Complex and Big Sean were natural choices,” said Jen Levin. “Together, we’re making a statement in fashion and culture while highlighting our commitment to mouth-watering innovation.”
Taking snack culture to the next level, Chips Ahoy! is celebrating the launch by blending flavor and fashion. The collaboration features a limited-edition merch collection co-designed by Big Sean, reflecting bold, standout style.
The collection debut on November 16 at ComplexCon in Las Vegas, a cutting-edge festival that sets the agenda in music, fashion, pop culture, and food. Fans attending the event had the chance to win exclusive merchandise that ties together Big Sean’s iconic style and the deliciousness of the Big Chewy Cookie.
“My new merch collaboration with Chips Ahoy! at ComplexCon brings together big flavor and bold style,” said Big Sean.
The capsule collection includes:
• A Nostalgic Lunchbox Tin: Perfect for storing your Big Chewy Cookies.
• An Oversized Tote Bag: Designed to carry your cookies and shopping essentials.
• The Don Life T-Shirt: Featuring a playful graphic of the Big Chewy Cookie towering over Earth.
• A Premium Heavyweight Sweatshirt: Chocolate brown with a bold cookie-inspired design.
