Champion Athleticwear is releasing two new collections, Natural State Reverse Weave and Rally Pro Earth footwear, in support of the Champion Made pledge to create more responsibly-made apparel. Both collections will be available on Earth Day, April 22.
About Champion’s Natural State Reverse Weave:
Champion’s Natural State contains recycled polyester fibers and takes the brand’s iconic Reverse Weave fabrics and celebrates them in their natural, raw state. The collection uses minimally processed and unbleached fabrics, along with all-natural dyes derived from flowers, roots and plants, and is characterized by natural, muted tones, raw edges and logos that include recycled fibers.
Natural State allows the brand’s fans to be environmentally conscious from head to toe in the line’s tees, hoodies, crew-neck sweatshirts, joggers and shorts. The collection pricing ranges from $35 to $75 and will be available to shop in-store and online at Champion and Urban Outfitters on April 22.
About Champion’s Rally Pro Earth Footwear:
As part of our Champion® Made initiative, the iconic Rally Pro gets a refresh using better for the earth materials. Champion is also launching the Rally Pro Earth shoe in conjunction with its licensee, BBC International. This is Champion’s first sneaker assembled with 25-45% upcycled and 50-65% recycled materials, with percentages varying by shoe color.
Available in white, black/C gold and black/scarlet, the Rally Pro Earth is a more eco-friendly version of the popular Rally Pro, a slip-on style high-top sneaker. The sneaker is also packaged in recycled boxes.
The RPE sneaker also contains an upcycled EVA rubber outsole for a smooth ride and rubber logo sole for traction.
The sneaker will retail for $104.22 (a nod to Earth Day) and the collection will be available to shop in select Champion stores and on Champion’s website.
About Champion MADE:
Champion Made represents apparel made to matter – stemming from the brand’s mission to encourage consumers to make their own difference and be their own champion for the planet. The program is already seeing great success including the efforts below:
- All Champion products can be washed in cold water, which reduces energy and water usage.
- By 2030, Champion, as part of HanesBrands family, is committed to reducing water usage by another 25%.
- Champion’s classic jersey tees are made with U.S. cotton, which is fully traceable and some of the most responsibly produced cotton in the world.
- Powerblend sweats are made with a portion of recycled polyester fibers, which translates to approximately three recycled plastic water bottles in each garment.
- By 2025, Champion’s goals, as part of HanesBrands family, include using 100% recycled polyester and 100% sustainable cotton in all of its apparel, achieving zero waste across operations, and reducing the absolute weight of packaging materials used for products by 25%
