Champion® Athleticwear and Bandai Namco Entertainment are launching a limited-edition capsule collection, Champion X Pac-Man.
The brands have combined their most recognizable design elements for a unique aesthetic that reflects both Champion and Pac-Man’s signature styles across men’s and women’s crewnecks, hoodies, t-shirts, long sleeved shirts and joggers. Principal silhouettes such as Reverse Weave® sweats will feature mixed logos and Pac-Man character designs. These new designs will be featured on gray, black, white and yellow product with pops of bold colors including red, royal blue and orange.
Champion will be giving fans the opportunity to be the first to purchase and take home pieces from the collection with an ‘80’s themed event at the Champion Los Angeles store. There will be a large Pac-Man inflatable for selfies, Pac-Man cookies, live DJ spinning 80’s beats and in-store Pac-Man game tournament with winners receiving prizes. Giveaways with purchase will include Pac-Man stickers and USB drives. And for guests that are looking to power-up like Pac-Man there will be a Japanese style hot dog bar with six sauces and seven toppings plus Moon Tea and Rose Lemonade, which will be served in keepsake glass bottles.
With Champion’s 100th anniversary in 2019 and Pac-Man commemorating its 40th anniversary in 2020, it’s the perfect time to come together for a celebratory partnership that brings nostalgic Pac-Man enthusiasts and younger brand fans together. Champion will be selling the collection exclusively at the brand’s six retail stores located in New York, Boston, Chicago, Philadelphia, Los Angeles and Las Vegas as well as on Champion.com.
WHEN: February 8th
4pm – 7pm PST
WHERE: Champion Retail Store LA
