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KSI – DIRTY

KSI has dropped his electrifying new single “Dirty,” out now via Warner Records. Listen HERE.

With haunting production by Matt Zara (Mabel, Niall Horan, Diplo) and lyrics penned by an all-star team, “Dirty” plunges into the turmoil of a toxic, all-consuming relationship. The track captures the agony and ecstasy of being irresistibly drawn to someone you know is no good for you. The brooding, gritty soundscape mirrors the chaos and emotional conflict of this dangerous infatuation.

KSI says: “I wanted “Dirty” to capture that raw, messy emotion of being in a relationship that’s as intoxicating as it is destructive. It’s about that push and pull—the chaos you feel when you can’t let go, even though you know it’s breaking you. The female vocal (who I’m not allowed to say) brings a haunting energy to the track, and I think it’s going to have people talking. I love creating music that sparks conversation and connects with people on a surface or deeper level, and “Dirty” definitely does exactly that.”

“Dirty” follows the massive success of KSI’s Top 10 for five consecutive weeks and Billboard Hot 100 hit, “Thick of It,” which solidified his status as a global streaming powerhouse with over 8 million monthly listeners. Its official video has racked up over 82 million YouTube views, claiming the #1 spot on the platform’s trending chart across 15 countries and cementing its place as a viral phenomenon. On TikTok, the song has seen over 5 billion views, with celebrities like Kim Kardashian and North West, Drake, Kai Cenat, IShowSpeed, Mr Beast, Adin Ross and Logan Paul all joining in on the craze, showing the widespread impact of KSI’s latest musical chapter.

With “Dirty,” KSI continues to push boundaries and redefine his musical narrative. The single not only showcases his artistic growth but also underscores his knack for sparking cultural moments.

KSI is currently recording his third album.

Follow KSI

Louis Vuitton – Escale Platinum Guilloché

Louis Vuitton presents its Escale Platinum Guilloché and Grand Feu Enamel Dial Watch. A tribute to the Maison’s legendary trunks, the Louis Vuitton Escale now becomes a stage for the exponents of grand feu enamel and guilloche to showcase their time-honoured crafts on the hand-made dial.

Bestowed upon each example of this limited series is a dial decorated with guilloché as well as grand feu enamel in two techniques, champleve and flinque. Four artisans were called upon to create each dial. The complexity of the dial dictates the Escale is a limited edition of just 50 watches in platinum.

Louis Vuitton dial watches via 360 Magazine.

VEVO END OF YEAR CHARTS

Vevo, the world’s leading music video network, has released its annual end-of-year charts, revealing the most-watched music videos and artists, as well as top premieres, of the past 12 months.

“Artists are the biggest influencers in the world, and the visual nature of music videos deepen an artist’s connection with their fans in a unique way that goes beyond the music itself. A frequent and consistent video release strategy not only enhances an artist’s brand, but it also galvanizes their fanbase,” said JP Evangelista, senior vice president, Content, Programming & Marketing, Vevo. “Major pop culture moments are therefore reflected in music video viewership, and Vevo’s annual recap provides the music and wider media and entertainment industry with a barometer for what was trending this year.”

For Vevo’s 2024 Top Charts* in full, please visit here.

KAROL G and Taylor Swift once again stand atop the Global and US artist charts, respectively

Worldwide, KAROL G is the ‘Most Watched Artist’ on Vevo for the fourth consecutive year, gaining 3.5 billion global views in 2024. Second on Vevo’s global 2024 chart, Shakira accumulated 1.96 billion global views, while Taylor Swift came in a close third with 1.95 billion global views. The Weeknd (1.8 billion global views) and Feid (1.7 billion global views) round out the top five globally. Of note, Ariana Grande, Maluma, Billie Eilish and Lady Gaga each re-entered the global Top 10.

In the US-specific chart, this is Taylor Swift’s second consecutive year in the top spot, accruing 470 million US views over the past year. Future moved up 5 spots from last year to No. 2 on the US chart, with 462 million US views. The hip-hop artist delivered a staggering 90 videos to Vevo in 2024, which drove a 37% year-over-year increase in his US viewership. Eminem and Post Malone re-entered the US Top 10 this year, alongside GloRilla, who makes her first appearance ever on the chart.

Hip-Hop dominates social conversation and debuts like “Houdini” and “Not Like Us” sparked major viral moments during their release

Eminem’s nostalgia-packed “Houdini” is the ‘Top Global Premiere’ of 2024 on Vevo, garnering 56.2 million global views within the first two weeks of its debut. On May 31, “Houdini” pulled in 11.6M global views in a single day – the highest single-day performance of any music video released on Vevo this year.

Kendrick Lamar’s “Not Like Us” is the No. 2 premiere globally on Vevo (also pushing it into the rankings for the most-watched global music videos of 2024), with over 51.1 million global views in the first two weeks. Globally, The Weeknd’s “Dancing in the Flames” is the third biggest premiere (44.9 million global views in the first two weeks); Sabrina Carpenter’s “Taste” is the fourth (44.7 million global views in the first two weeks); and KAROL G, Feid, DFZM ft. Ovy On The Drums, J Balvin, Maluma, Ryan Castro, and Blessd’s “+57” rounds out the Global Top 5 Debut chart (36.6 million global views in the first two weeks).

In the US, “Not Like Us” is the ‘Top US Premiere’ of 2024, garnering 23.5 million US views within the first two weeks of its debut, while “Houdini” swaps for the No. 2 spot on U.S. Top Debut chart, with 17.6 million US views within the first two weeks. Sabrina Carpenter’s Taste” is third (11.9 million US views within the first two weeks); Jojo Siwa’s “Karma” is fourth (11.1 million US views within the first two weeks); and Sabrina Carpenter’s “Please Please Please” is fifth (8.3 million US views within the first two weeks).

Country, Hip-Hop, and Regional Mexican genres make historic strides on Vevo’s ‘Most Watched Music Video’ charts

Globally, Becky G’s “POR EL CONTRARIO with Leonardo Aguilar & Ángela Aguilar (Performance Video)” is the most watched music video of the past 12 months on Vevo, having accumulated over 312.7 million views worldwide. This marks the first time that a Regional Mexican music video has taken the No. 1 spot on Vevo’s ‘Global Most Watched Videos’ chart.

Lady Gaga and Bruno Mars’ “Die With a Smile” comes in second on the global most-watched chart with 298.6 million global views, with a close third from “Gata Only” by 2025 Vevo DSCVR Artist to Watch FloyyMenor and Cris MJ (296.4 million global views). Sabrina Carpenter’s “Espresso” is No. 4 (211.2 million global views) and KAROL G’s “Antes Te Hubiera Conocido” is No. 5 (193.7 million global views).

Stateside, Shaboozey’s “A Bar Song (Tipsy) [Official Visualizer]” is the No. 1 most-watched music video in the US, having gathered over 82.9 million US views. This is the first time in Vevo’s history that a Country video has topped Vevo’s US Top 10 chart, as well as the first time that a Country video made it into Vevo’s Global Top 10 chart.

In second on the US chart, Kendrick Lamar’s “Not Like Us” accrued 65.1 million US views over the year on Vevo, followed closely by Post Malone’s Country hit “I Had Some Help (feat. Morgan Wallen)” with 64 million US views. “Yeah Glo!” by GloRilla (2023 DSCVR Artists to Watch alum) is fourth (50.9 million US views) and Beck G’s “POR EL CONTRARIO” takes fifth (45.5 million US views).

“This year’s rankings reflect the continuing globalization of music, and 2024 was a year of firsts for genres like Country, Hip-Hop and Regional Mexican on Vevo. Each of these genres have made a massive impact on pop culture and solidified their relevance in the cultural zeitgeist,” added Evangelista.

*Source: Vevo Internal Analytics pulls global, ad-supported views from music videos released in the timeline of 11/30/23 through 11/29/24. “2024” refers to the date range 11/30/23-11/29/24, and “2023” refers to the date range 11/30/22-11/29/23.

OPEN: SUPER APP

OPEN SuperApp, the innovative platform that seamlessly blends social commerce, messaging, creator communities, and AI into one ad-free space, has officially announced the top 5 finalists for the final round of its inaugural OPEN Verse independent music competition. This finale marks a monumental moment for AAPI voices in the music industry, as it is the first-of-its-kind competition dedicated to amplifying AAPI talent and empowering the next generation of artists.

The finalists will compete for a life-changing $10,000 cash prize, a distribution deal with Empire Records, free studio time at the AVEX Studio Compound, and the unique opportunity to collaborate on a brand-new song with renowned producer and judge, Brian Lee. The finalists include a line-up of artists who have worked with the likes of Jung Kook and V from BTS, Jay Park, and more:

Ahead of the live performance on December 15th, the finalists will receive exclusive mentorship from an esteemed panel of AAPI music industry luminaries, who will also serve as judges during the finale:

Madison Love (Lady Gaga, Selena Gomez, Katy Perry, Kim Petras)
Verbal (Japanese rapper – Kanye West, Pharrell, Kylie Minogue)
Brian Lee (DJ Snake, BLACKPINK, Justin Bieber, Post Malone, Lady Gaga)
Jeffrey Yoo (Senior VP at Empire, recently signed G-Dragon)
True Smith (Label & International Director at Avex USA)
Hajime Harada (A&R, Publishing, and International at Avex USA)

The competition will also feature a special guest performance by Spencer Lee (88Rising, Ear Drummers Entertainment).

Conceived by OPEN’s Alison Boya Sun who led the AAPI crew, Eastern Standard Times, in Red Bull’s Culture Clash NYC last June, OPEN Verse celebrates the diversity and power of AAPI voices within the music industry. By offering both emerging and established AAPI talent the opportunity to shine on a national stage, OPEN Verse provides AAPI artists with unparalleled mentorship, resources, and a platform to showcase their talents. OPEN SuperApp is leading the charge in transforming the music landscape into a more inclusive, dynamic space for all.

The OPEN Verse finale will take place on December 15th from 8:00 PM to 10:00 PM PST at ResidentLA in Los Angeles, CA and will also be streamed live on Twitch and YouTube.

To purchase a ticket, PRESS HERE, download the OPEN SuperApp, and create an account. Join us for this unforgettable evening of music, mentorship, and innovation.

FOLLOW OPEN SUPERAPP

Instagram |X/Twitter | YouTube | Linkedin

Of late, 360 MAGAZINE had an opportunity to have a sit down with OPEN’s founder, Eric Tu.

Eric Tu + open super app via 360 Magazine.

What inspired the Super App? How does it differ from platforms like Sonicbids and Reverbnation?
Open Super App was inspired by the challenges creators face in the modern creator economy. Many indie artists struggle to monetize their music and art effectively—streaming revenue alone, and it is often insufficient to sustain their livelihoods. Our platform is designed to empower these artists by providing solutions tailored to their needs. We offer a free merch solution with no upfront costs and a platform where their work can gain visibility among fans and industry leaders. Unlike other platforms, Open Super App focuses on creating multiple streams of revenue for artists, blending e-commerce, branding, and industry connections into one ecosystem.

How important is it for an artist to have distribution, merchandise, and proper branding?
Distribution ensures an artist’s work reaches the right audience—visibility is key. Branding, however, is what makes that audience stay and engage. For example, Sabrina Carpenter had been in the industry for years with limited recognition, but her rebrand transformed her career and helped her go viral. Merchandise is equally vital as it provides one of the fastest ways for artists to monetize their work. Music is not just an art form; it’s a business. Today’s artists need more than just talent—they need a business mindset to approach their careers like startups, leveraging tools like branding and merch to build sustainable income.

Currently, you’re running a competition for a $10,000 prize. How will this help amplify an artist’s talents, merchandise, and music?
The $10,000 prize can be a game-changer for an indie artist. It provides the financial flexibility to invest in their growth—whether by hiring a skilled producer, creating high-quality merch, or launching a targeted marketing campaign. This funding can help amplify their work, expand their reach, and position them as serious contenders in the music industry.

Is there anything we haven’t touched on that you would like to mention?
Yes, at Open Super App, we’re not just building a platform; we’re cultivating a community. Our mission is to empower creators to take control of their careers while connecting them with fans, industry leaders, and innovative tools. We believe that by providing these resources, we’re helping to redefine what’s possible for indie artists in today’s creator economy.

Follow Eric Tu on Instagram.

MYLES SMITH + BRIT AWARDS

MYLES SMITH ANNOUNCED AS WINNER OF BRITS RISING STAR AWARD!

“STARGAZING” HITS #1 AT TOP 40 AND HOT AC RADIO

FIRST UK ARTIST TO HIT #1 AT TOP 40, HOT AC & ALTERNATIVE FORMATS

WITH HIS DEBUT RADIO SINGLE IN THE US

PERFORMING ON THE VOICE SEASON 26 FINALE

TUESDAY, DECEMBER 10

The BRIT Awards 2025 have announced Myles Smith as the winner of the prestigious BRITs Rising Star award. This marks an incredible milestone in the 26-year-old artist’s meteoric rise. The announcement was made by Jack Saunders on his BBC Radio 1 New Music show, unveiling Myles as the first winner revealed for The BRITs 2025.

Myles shared his excitement: “Winning the BRIT award for Rising Star is such a surreal moment. Music has always been about connecting with people, and to see it resonate on this level is incredible. I’m so grateful to my team, my family, and especially the fans who’ve supported me every step of the way. Your belief in me means everything. This is just the beginning, and I’m so excited for what’s to come—thank you for being part of this journey.”

In addition to this honour, Myles continues to dominate global charts with his platinum-certified single “Stargazing.” This week, the track hit #1 at Top 40 and Hot AC radio, making Myles the first UK artist to reach #1 on all three major radio formats in the US with a debut radio single. The song previously hit #1 on the Alternative radio chart in September, cementing its cross-genre appeal.

These milestones cap off an extraordinary year for Myles. “Stargazing” is now the biggest global single from a UK artist this year, spending 29 weeks on the Billboard Hot 100 and amassing over 550 million streams on Spotify alone. The track is a centerpiece of his growing catalogue, which has now surpassed 1.4 billion streams worldwide. The single is now the top-selling 2024 single by an English artist this year and has dominated airplay charts across the US, UK, Germany, New Zealand, the Netherlands, Belgium, and Switzerland.

The past year has also seen Myles recognised as BBC Introducing’s Artist of the Year for 2024 along with making the longlist for BBC’s prestigious Sound Of poll. His recent EP A Minute… has further solidified his status which also features the recent viral hit “Nice To Meet You.” Alongside sold-out dates on his 2024 global tour, Myles has graced stages on the TODAY Show, Jimmy Kimmel Live!, and Later… with Jools Holland, and will be performing on the Season 26 finale of The Voice on Tuesday, December 10. Looking ahead, Myles will embark on his sold-out UK tour in February 2025 before joining Ed Sheeran on the European leg of the Mathematics Tour.

Hailing from Luton, Myles’ journey is grounded in authenticity. Taught to play the guitar and piano by the age of 12, he performed at local pubs and open-mic nights before gaining traction on TikTok in 2020. His covers of “Sweater Weather” and “I Found” went viral, paving the way for original songs like “Solo” and “My Home” that earned him a deal with RCA in 2023. Myles’ unique ability to unite audiences through his heartfelt lyrics is evident in his smash hit “Stargazing,” which pairs soaring melodies with introspective storytelling.

As he continues to shape his legacy, Myles Smith is undeniably an artist to watch in 2025 and beyond.

Follow Myles Smith

Instagram | TikTok | Facebook

Photo credit: John Marshall/JMEnternational

STEPN GO + adidas

Launch First-Ever STEPN GO x adidas Physical Shoe Drop

Social-lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with adidas: the launch of the first-ever STEPN GO x adidas co-branded physical running shoes featuring the STEPN GO logo. This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x adidas Genesis NFT Sneakers. Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical adidas Ultraboost 5 running shoes.

This marks the latest phase of STEPN GO and adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection. After building excitement with the NFT drops, the introduction of STEPN GO x adidas Ultraboost 5 highlights how the two brands are pushing the boundaries of digital and real-world fashion. More HERE.

Starting December 13, the limited-edition collection of STEPN GO x adidas Ultraboost 5 running shoes will be available exclusively on the MOOAR marketplace. This initiative is reserved for holders of STEPN and STEPN GO x adidas Genesis Sneakers, reflecting adidas’ commitment to empowering physical movement and innovation.

With only 1,200 Ultraboost 5 shoes available, this drop combines the cutting-edge performance of adidas with the active lifestyle ethos of STEPN GO.

“The launch of physical shoes is a defining moment in our partnership with adidas”, says Shiti Manghani, CEO of STEPN by FSL. “We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.”

“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era,” says Erika Wykes-Sneyd, VP and GM of adidas /// studio. “This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”

Moreover, since the Public Beta Launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature. The Haus System allows users to lend their Sneakers to friends, share Energy and earnings, and onboard new users into Web3 without needing a wallet. This has made STEPN GO more accessible to a wider audience and reinforces its focus on community-driven innovation.

The raffles for the STEPN GO x adidas Ultraboost 5 running shoes will take place from December 13 to December 17, with four separate raffles. An advantage will be given to STEPN and STEPN GO x adidas Genesis NFT holders, while opportunities for broader participation will be provided through a contest on X and two raffles exclusively open to the ALTS by adidas and STEPN Apps communities.

Winners will be able to claim their shoes between January 6 to January 22, after a 3-week trading period allowing everyone to buy their tickets on the secondary market. The collection comes in four limited edition co-branded shoe styles, with the color being randomly assigned to winners, adding a unique element of surprise.

The STEPN GO x adidas collaboration is a significant step in integrating an active lifestyle into everyday life, showcasing STEPN GO’s innovative approach to fitness technology and its leadership within the Web3 ecosystem. By combining digital and physical experiences, this partnership underscores the growing impact of STEPN GO, not just as a fitness app but as a pioneer in redefining possibilities in the Web3 space.

Ricco Ross

Podcast

Ricco Ross, an accomplished American actor, writer, and social activist, is widely recognized for his contributions to Hollywood and his two-term tenure on the SAG-AFTRA board. During the #OscarsSoWhite era, Ross was instrumental in championing representation in Hollywood casting, emphasizing talent over stereotypes. He also highlights Tyler Perry’s exceptional leadership and commitment to inclusive casting practices.

“If you want to achieve greatness, you have to find comfort in being uncomfortable,” says Ricco Ross, a mantra that has shaped his remarkable journey.

Born and raised in Chicago, Ross’s humble beginnings set the foundation for his inspiring story. A pivotal moment in his life occurred while attending UCLA, where his talent led to immediate professional opportunities. However, Ross often found himself typecast as a gangster, which left him both grateful and frustrated. Encouraged by his professor, he traveled to London to study Shakespeare, a transformative experience that expanded his artistic horizons and deepened his craft.

Ross’s career boasts a vibrant portfolio of roles across television and film, including appearances in Aliens, The Young and the Restless, P-Valley, and his recent project, Beauty in Black. In Beauty in Black, Ross plays Horace Heart Bellamy, a character he initially hesitated to portray. Reflecting on his career, Ross admits, “I was at a point where I was tired.” However, with the support of his wife, who helped him record an audition tape, he rediscovered his passion for acting. “Ninety percent of success is showing up,” he says, a lesson he embraced as he fell in love with the complexities of the role.

Under Tyler Perry’s direction, Horace Heart Bellamy evolves as a multi-dimensional character, with layers revealed gradually throughout the season. The character’s bisexuality and mysterious nature presented the type of challenge Ross craved, pushing him to channel aspects of his father’s alpha male persona as inspiration.

Ricco Ross’s recent projects continue to highlight his dynamic talent. He stars in two upcoming films, A Man’s Promise and A Lover’s Vow, and recently wrapped An Unexpected Christmas, a holiday film featuring comedian Lil Rel, Tabitha Brown, and Anne Marie Hawthorn, set to premiere next Thanksgiving.

Through his work, advocacy, and resilience, Ricco Ross exemplifies a commitment to art, representation, and personal growth, inspiring others to break barriers and redefine success in the entertainment industry.

Scrappy Socks

When we first started Project Repat, our goal was simple: transform treasured old t-shirts into quilts that people could wrap themselves in. Since 2012, we’ve crafted over a million of these custom quilts at a worker-owned factory in North Carolina, keeping memories alive in a meaningful way. But as we created more and more blankets, we found ourselves facing a new challenge: a growing pile of leftover t-shirt scraps—thousands of pounds of them, in fact.

We could have sent those scraps off to become part of the 5% of global waste created by textiles every year. But that didn’t sit right with us. Instead, we saw it as a chance to do things differently—a way to rethink what sustainable fashion could look like. And that’s how Scrappy Socks started.

Working with Material Return and Opportunity Threads, both nearby partners who share our values, we developed a way to turn those scraps into something new, valuable, and fully recycled. By keeping everything close to home, we’re not just reducing waste; we’re building a local circular economy that supports regional jobs, sustains our community, and keeps the environmental impact low. In a world where sustainability often comes with a high price tag, we set out to create a quality, 100% recycled product that could actually compete on price with less-sustainable alternatives.

With Scrappy Socks, we’re doing something that’s still rare in fashion: sourcing, producing, and selling sustainably—all within the same region. This kind of “tight circle” approach doesn’t just reduce waste; it also cuts down on the carbon footprint of long supply chains, shortens production times, and provides economic stability for local workers. A regional approach ensures that every step, from sourcing materials to delivering the final product, actively supports the community.

What we’re learning through Scrappy Socks is that the future of fashion doesn’t have to be big, global, or wasteful. It can be small, local, and intentional. By using resources close to home and building products within a circular model, brands can reduce waste, support communities, and make sustainability achievable for all. Localized circularity not only reduces environmental impact but also builds resilience, showing that sustainable fashion can indeed be accessible and impactful when centered around community needs.

Author: Ross Lohr

ComplexCon Day 2 Vegas

The final day of ComplexCon 2024 wrapped up in true show-stopping fashion. Sunday was all about shopping, panel discussions, and standout performances, giving attendees one last chance to experience the madness. The day kicked off with a live taping of GOAT Talk, featuring FaZe Banks and Plaqueboymax, as they chopped it up with Complex’s Speedy Morman. The conversation got lively, covering everything from iShowSpeed’s rise to fame, the iconic Cristiano Ronaldo vs. Lionel Messi debate, and even whether Speed could take on Jake Paul in the ring. It was the perfect mix of culture, entertainment, and anticipation to cap off an unforgettable weekend.

The marketplace floor was alive with star-studded walkthroughs as artists set up shop with their own exclusive booths. Larry June brought his vibe to the scene, teaming up with Midnight Organic, while Lil Yachty linked up with Nike for a one-of-a-kind collab. Westside Gunn made waves alongside New Era, and stars like Central Cee, and iShowSpeed cruised through, soaking in the energy and adding to the nonstop excitement of ComplexCon.

A standout for 360 Magazine on Day 2 was the Vetements booth, where we got an exclusive look at creative director and owner Guram Gvasalia in action. The booth featured a live screen printing setup, giving attendees the chance to create their own custom Vetements tee. It was a rare and exciting moment to see such a high-end brand offering real creative freedom to the consumer—blurring the lines between designer fashion and DIY culture in the best way possible.

Travis Scott’s performance on Day 2 of ComplexCon 2024 was nothing short of electric. As the crowd erupted, Travis delivered an epic set filled with his biggest hits, including “Goosebumps,” “Sicko Mode,” and tracks from his latest album Utopia. With his signature high-energy stage presence, he had the crowd bouncing from start to finish, and the night reached its peak when he closed with Jackboys track “Gang Gang” and the hypnotic “Telekinesis.” It was a masterclass in live performance, cementing Scott as one of the biggest names in the game.

Missed the action at this year’s ComplexCon? Don’t worry—head over to the Complex Shop to grab what’s left of the exclusive drops.

But don’t fret, ComplexCon will be back next year, returning to Las Vegas on October 25-26, with Daniel Arsham taking the reins as Global Creative Director. Plus, ComplexCon is going international in 2024, heading to Hong Kong from March 21-23. See you there!

ComplexCon Day 1 Vegas

ComplexCon Day 1 was for the books. The energy in the air was excitement. Everybody important in pop culture in the same room. Every brand you have heard of and not heard of side by side.

Complex’s Vegas takeover hit different on Saturday, November 16, when the Las Vegas Convention Center became the epicenter of hype, drawing thousands of fans for a weekend of exclusive sneaker drops, coveted streetwear, and unforgettable activations. With Travis Scott steering the ship as artistic director, the Cactus Colosseum was straight-up electric. It wasn’t just about the gear—it was about the experience. Fans copped custom jerseys, got a taste of Cacti drinks on the house, and vibed through one-of-a-kind CactusCon activations, all while soaking in Travis’s larger-than-life presence. It was a full-throttle dive into his world, and anyone who was there walked away knowing that this was more than just an event—it was the culture.

One booth that 360 Magazine was particularly drawn to was the NLE Choppa x Factory Lab collaboration. The two recently dropped this eye-catching boot in early October, but decided to showcase it to a larger audience at ComplexCon. The silhouette was absolutely incredible—almost like a Yeezy boot fused with a duck’s foot. It’s crazy to think this unique design was inspired by NLE Choppa’s casual interest in ducks, but that’s the beauty of streetwear: turning the unexpected into something unforgettable.

If you spent your childhood dreaming of strutting to the ring like Stone Cold Steve Austin after that iconic glass-shattering intro, ComplexCon just made your wildest fantasies come true. In a hype move to promote its Netflix debut this January, WWE let fans live out their main-character energy by recording their own walk-out videos, complete with official entrance themes and epic Jumbotron graphics. But the fun didn’t stop there—Loiter x WWE dropped a fire collection of vintage-inspired tees, and wrestling icons like Cody Rhodes and Liv Morgan lit up the scene. The mic drop moment? Triple H crashing Travis Scott‘s headlining set on Sunday night. Spoiler alert: wrestling is cooler than ever.

ComplexCon was buzzing with star power as A-listers roamed the venue, creating major moments for fans and camera phones alike. Big Sean, Nav, and a crew of others kicked back with Complex News, chatting with reporter Jordan Rose, while Ken Carson filmed a live episode of Sneaker Shopping with Joe La Puma. The marketplace was packed with heavy hitters too—Offset, Gunna, and more were seen checking out the latest drops. On top of that, viral food sensation Keith Lee, rapper Tobe Nwigwe, Lil Yachty, and a slew of other celebs were spotted mixing and mingling, adding to the energy and excitement that made ComplexCon the event of the year.To close out Day 1, ComplexCon delivered an unforgettable concert experience that had the crowd buzzing long after the final note. Metro Boomin took the stage, spinning hits from the likes of 21 Savage, Future, Kendrick Lamar, and more, setting the tone for an epic night. Ken Carson and Destroy Lonely followed with high-energy sets, performing tracks from their latest albums Great Chaos and Love Last Forever. But the true highlight came when Playboi Carti hit the stage. Kicking things off with the exclusive, unreleased track “H00dbyair,” the crowd went wild as the floor literally shook and fans lost themselves in the chaos. It was the kind of energy that only ComplexCon can bring—an unforgettable night that left everyone ready for more.