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AMERICAN APPAREL!!

***MEDIA ALERT***AMERICAN APPAREL TO LAUNCH GLOBALLY ON APRIL 24, 2018

Iconic US fashion brand returns via online store… available in more than 200 countries worldwide on April 24, 2018

NEW YORK, NY – APRIL 23, 2018: Hot on the heels of the brand’s successful U.S. relaunch, the iconic Los Angeles fashion basics brand, American Apparel, returns to global markets on April 24th with a digital store at www.global.americanapparel.com.

American Apparel is back with classic, timeless fashion styles and a new approach that is more focused on body positivity, inclusiveness and diversity than ever before. The new collections feature traditional American Apparel quality and style but are now available across a more inclusive range of sizes and fits.

What will not change is American Apparel’s authentic tone, showcasing real world models, unretouched photography and natural honest settings. “We have deep love for our global customers, who really love and get the brand’s sense of humor and irreverent nature,” said Sabina Weber, Director, Marketing at American Apparel. “They also know the quality and the timeless, effortless styles that we offer and they miss having those pieces in their closets.”

Loyal brand fans can look forward to all-time favorite styles, including the classic range of T-Shirts in a rainbow of sun-soaked colorways, iconic Disco Pants, High-Waist Jeans, Bodysuits, Metallic Leggings, Unisex Hoodies and Fisherman Pullovers.

The authentic DNA of the brand is delivered with the ‘Back To Basics’ launch campaign, featuring a line-up of everyday male and female models aged 21-plus, all cast via American Apparel’s social media channels. Setting the tone for the brand’s pledge to work with real people, the campaign models represent a diversity of body types, ages, and ethnicities, all sharing the same playful, confident and honest spirit. The launch campaign will be the rolling out digitally and across billboards in selected markets globally.

Now owned and operated by Gildan, one of the world’s largest and most responsible manufacturers of apparel, American Apparel is now able to offer the same great styles at more affordable prices, without ever compromising the brand’s promise of quality products and commitment to being ethically-made and Sweatshop Free.

American Apparel products will be available online from 24th April at www.global.americanapparel.com.

For more information, including images and samples, please email media requests to Sydney Reising Creative at press@sydneyreising.com.

AMERICAN APPAREL DIGITAL IDENTITY

Website:http://www.americanapparel.com

Facebook:https://www.facebook.com/
AmericanApparel/

Instagram:https://www.instagram.com/americanapparelusa/

Twitter:https://www.instagram.com/americanapparelusa/

Tumblr:http://americanapparel.tumblr.com

Pinterest:https://www.pinterest.com/americanapparel/

YouTube:https://www.youtube.com/user/AmericanApparelVideo

Trippie Redd x SZA

Watch the story unfold in Trippie Redd‘s new video for

“Deadmans Wonderland” Feat. Forever ANTi PoP

Trippie also gave us a tease snippet of music from his upcoming album “How You Feel Trip” (with guitar?!)

AND he joined SZA at Coachella for his “Dark Knight Dummo” where he engaged in his favorite pastime SZA-tossing!

Mitch Drops His New Debut Project ‘SPACE’

4Hunnid/Interscope Records newcomer Mitch debuts his new project, SPACE. The producer turned singer-songwriter is best known for his work with rapper YG; credited on tracks such as “IDGAF” and “I Ain’t Lyin.” Now, the Houston-born and Phoenix-raised artist, has placed his full range of talent on display. Through raw emotion and clever wordplay, Mitch presents his story; detailing the life he left behind on his journey to fame. The 14-track record features production by Hymnbeats, Swish, yaboyNOIS, Cardiak, B Korn and Mitch, and is now available on all digital retailers.

“This project is about me having to choose between love and my career… SPACE is my inner battle,” says Mitch.

SPACE includes the single “Jersey,” whose seductive video was released in March. The bass-filled track lends itself to Mitch’s signature sound; one which is heavily influenced by trap, with hints of west coast hip hop, R&B and soul. It was this combination of style and versatility which earned him a degree from the esteemed Full Sail University, and his intense grind has allowed for his rise within the industry. In 2016, Mitch was invited to join YG’s Fuck Donald Trump Tour and he has since worked with California rapper, TeeCee4800, and the Atlanta hip-hop collective, Two-9. Mitch currently resides in Los Angeles where he continues to record and produce.

Lord Huron’s Vide Noir is Out Now!

Vide Noir, the highly anticipated new album from Lord Huron is out now on Whispering Pines/Republic Records. Additionally the band’s music video for their lead single, “Wait by the River,” debuts today—watch/share it here: https://bit.ly/2J62veY. Vide Noir can be purchased here: https://LordHuron.lnk.to/VideNoirPR

The new music continues to receive widespread critical praise while the band is due to perform “Wait by the River” on “Late Night with Seth Meyerson May 2. You can also listen to singer/songwriter/producer Ben Schneider’s Guest DJ interview with Bob Boilen on NPR Music’s “All Songs Considered” here: https://n.pr/2HD0E4A

Last week, the band launched a Vide Noir public access television show in select cities nationwide. As a true multi-media artist, Schneider has created an immersive program that expands upon the album’s narratives and themes while showcasing the hidden world that inhabits Vide Noir. Fans can tune in to their local listings or see below for a current airing schedule. Additional local airings will be announced soon.

In support of the release, the band begins their worldwide tour tonight in Grand Rapids, MI. Even as the band headlines their largest venues to date, many shows (including New York City, Chicago, Boston, Oakland and Seattle) have sold out months in advance. Every pair of tickets ordered for the U.S. headlining tour includes a copy of Vide Noir. Tickets for the dates are on sale now at http://lordhuron.com.

Vide Noir was written and recorded over the past two years at Lord Huron’s Los Angeles studio and informal clubhouse, Whispering Pines, and was mixed by Dave Fridmann (The Flaming Lips/MGMT). Schneider found inspiration wandering restlessly through his adopted home of L.A. at night: “My nighttime drives ranged all over the city—across the twinkling grid of the valley, into the creeping shadows of the foothills, through downtown’s neon canyons and way out to the darksome ocean. I started imagining Vide Noir as an epic odyssey through the city, across dimensions, and out into the cosmos. A journey along the spectrum of human experience. A search for meaning amidst the cold indifference of The Universe,” he says.

VIDE NOIR TRACKLIST

1 Lost in Time and Space

2 Never Ever

3 Ancient Names (Part I)

4 Ancient Names (Part II)

5 Wait by the River

6 Secret of Life

7 Back from the Edge

8 The Balancer’s Eye

9 When the Night is Over

10 Moonbeam

11 Vide Noir

12 Emerald Star

VIDE NOIR PUBLIC ACCESS TV AIRING SCHEUDLE

April 20— Nashville, TN— NECAT at Channel 19—1 a.m. Local Time

April 20— Burlington, VT—VCAM at Channel 15—5:30 p.m. Local Time

April 20— Madison, WI—WYOU at Channel 991—7 p.m. and 9 p.m. Local Time

April 20— Lansing, MI—LPMC at Channel 16—6:30 p.m. Local Time

April 21— Nashville, TN— NECAT at Channel 19—4:30 a.m. Local Time

April 21— Berkeley, CA—BCM at Channel 28—4:30 p.m. Local Time

April 22— Berkeley, CA—BCM at Channel 28—8:30 p.m. Local Time

April 22— Burlington, VT—VCAM at Channel 15—10:30 p.m. Local Time

April 22— Denver, CO—DOM at Channel 56—10 p.m. Local Time

April 23— Burlington, VT—VCAM at Channel 15—12:30 p.m. Local Time

April 25— Burlington, VT—VCAM at Channel 15—4:30 a.m. Local Time

April 27— Burlington, VT—VCAM at Channel 15—5:30 p.m. Local Time

April 29— Burlington, VT—VCAM at Channel 15—12:30 p.m. Local Time

LORD HURON TOUR DATES

April 20— Grand Rapids, MI—20 Monroe Live * 

April 21—Chicago, IL— Riviera Theatre  *

April 22—St. Paul, MN—The Palace Theatre  *

April 23— Milwaukee, WI—Riverside Theatre  *

April 25—Kansas City, MO—Arvest Bank Theatre ^

April 26—Indianapolis, IN—The Vogue  ^

April 27— Royal Oak, MI—Royal Oak Music Theater  ^

April 28—Cincinnati, OH—Homecoming Festival

April 30—Boston, MA— House of Blues  %

May 1—Philadelphia, PA—Electric Factory %

May 3—New York, NY—Beacon Theatre  %

May 4—Washington, DC—The Anthem %

May 4-6—Atlanta, GA—Shaky Knees Festival

May 31—San Diego, CA—House of Blues

June 1—San Diego, CA—House of Blues 

June 2—Los Angeles, CA—Greek Theatre

June 3—Oakland, CA—Fox Theater 

June 5—Portland, OR—Crystal Ballroom 

June 6—Portland, OR—Crystal Ballroom 

June 7—Seattle, WA—Moore Theatre 

June 8—Seattle, WA—Moore Theatre 

June 15-June 17—Dover, DE—Firefly Festival

July 25—Toronto, ON—Sony Centre

July 26—Pittsburgh, PA—Stage AE

July 27—Cleveland, OH—House Of Blues   

July 30—Portland, ME—State Theatre

August 1—Brooklyn, NY—Brooklyn Steel   

August 2—Brooklyn, NY—Brooklyn Steel

August 4—Montreal, QC—Osheaga Festival

August 5—Boston, MA—House Of Blues  

September 21—St. Louis, MO—The Pageant

September 25—New Orleans, LA—Civic Theatre

September 27—Houston, TX—Revention Music Center

September 29—Austin, TX—Stubb’s Waller Creek

October 1—Tulsa, OK—Cain’s Ballroom

October 3—Omaha, NE—Sokol Auditorium

October 4—Denver, CO—Ogden Theatre   

October 5—Denver, CO—Ogden Theatre   

October 19—Copenhagen, DK—Vega

October 20—Aarhus, DK—Voxhall

October 21—Hamburg, DE—Gruenspan

October 22—Amsterdam, NL—Paradiso

October 23—Brussels, BE—Ancienne Belgique

October 25—Cambridge, UK—The Junction

October 26—London, UK—Roundhouse

October 27—Sheffield, UK—Plug

October 28—Gateshead, UK—Sage Gateshead

October 29—Liverpool, UK—Invisible Wind Factory

October 31—Paris, FR—Le Trianon

November 2—Munich, DE—Technikum

November 3—Koln, DE—Gloria

November 5—Berlin, DE—Columbia Theater

BOLD—sold out 

* with In Tall Buildings

^  with Liz Cooper & The Stampede

% with Midnight Sister

New Music From Jeremy Zucker and Chelsea Cutler

Today, multi-talented singer, songwriter and producer, Jeremy Zucker, debuts his latest song, “better off” with rising artist Chelsea Cutler—listen and share the track here.

Of “better off,” Zucker says, “I spent a whole week up in rural Connecticut at a studio that was built inside of an old carriage house. The last day I was there, Chelsea came up to write some new music with me and my best friend. I just remember Chelsea sitting down and playing this beautiful acoustic riff; I asked her what it was, and she responded, “I don’t know, I just came up with it.” For the next three hours, we wrote nonstop, cut vocals and passed out in the studio. I stayed up until sunrise finishing the production, and then Chelsea added those beautiful piano hits you can hear at the end of the track. The song probably took us 16 hours start to finish—it was one of the most organic, beautiful sessions I’ve ever done, and I’m so excited about how the song came out.”

“better off” follows Zucker’s previously released single, “all the kids are depressed,” which The New York Times hailed as “icy, minimal but tuneful electronic pop.”

Before entrancing listeners across the world, 21-year-old singer, songwriter and producer Jeremy Zucker had been quietly carving out his distinct sound from a bedroom in suburban New Jersey. A self-described “social introvert,” Zucker cites Jon Bellion, blackbear, EDEN, Bon Iver and Wet among his strongest influences. In the summer of 2015, Zucker released his first official EP titled Beach Island. The project saw a small amount of success, and from there Zucker steadily began to build a dedicated fan base.

Later that year, he released a stream of singles that would eventually be packaged together as an EP titled Breathe. The project’s breakout single “Bout It” quickly garnered millions of streams as it organically spread across Soundcloud and Spotify, drawing the attention of curators and fans across the world. In 2016, Zucker released his third EP, Motions, which features “Heavy,” a song that was later remixed by the recording artist blackbear who reached out to Jeremy after stumbling across his music on Soundcloud. The remix, “Make Daddy Proud,” was released on blackbear’s latest LP Digital Druglord. In 2017, Zucker was signed with Republic Records and released his third EP, idle. The EP features his breakout hit, “talk is overrated(feat. blackbear), which has over 14 million Spotify streams to date. Further music is set for release this spring.

LISTEN TO “BETTER OFF” HERE

JEREMY ZUCKER: FACEBOOK | INSTAGRAM | TWITTER | SOUNDCLOUD

The Rodeo Drive Concours d’Elegance

The Rodeo Drive Concours d’Elegance 

Celebrates 25 Years of Father’s Day Tradition 

1953 Fiat 8V Supersonic by Ghia (Photo by: Richard Truesdell)

June 17 show will present more than 100 of the rarest and most exotic cars ever built – including a special silver class to commemorate the show’s anniversary – lining the exclusive Beverly Hills avenue amongst the finest restaurants and luxury shops in the world. 

The Rodeo Drive Concours d’Elegance will return to Beverly Hills on Sunday, June 17 to celebrate 25 years of the popular Father’s Day tradition. The event – which remains free for spectators – will welcome more than 30,000 guests to Beverly Hills, offering dads and their families a chance to peruse a prestigious selection of vehicles—all while catching glimpses of Hollywood elite in the presence of the posh restaurants and designer stores that inhabit the city’s most famous street.

Commemorating the show’s 25th anniversary, a special class of silver cars will include some of the most exceptional automobiles in motoring history, each painted silver. Early entries in this class include coachbuilt beauties like the exceptionally rare 1953 Fiat 8V Supersonic by Ghia from the Sydorick collection, supercars like the 1994 Bugatti EB110 SS from the Mullin Automotive Museum and celebrity owned vehicles like acclaimed director John Frankenheimer’s 1963 Rolls Royce Silver Cloud III from the Petersen Automotive Museum.

“This year’s event will feature an unprecedented lineup of classic, exotic, luxury and supercars,” said Bruce Meyer, Chairman of the Rodeo Drive Concours d’Elegance. “As interest has grown over the last quarter-century, owners of world-class classic and sports cars have specifically chosen our Concours to display their prized vehicles. Our Father’s Day show will reflect the diverse interests of the thousands of families in attendance, displaying only the best from each class.”

From its beginnings at Beverly Hills High School to its emergence as a must-attend Father’s Day tradition, the Rodeo Drive Concours has become one of the most eagerly awaited annual events in Los Angeles. Considered a family tradition for many Angelinos, the show offers a unique experience for car lovers and their families that simply want to enjoy a Summer day on one of the most iconic streets in the world.

“The Rodeo Drive Concours is a tradition that brings us all together to spend time with our loved ones, meet celebrities of the automotive world, and of course, admire the most amazing cars, right here in Beverly Hills,” said Beverly Hills Mayor Julian Gold. “I am delighted to be part of the 25th anniversary of the Concours, and I am honored to share it not only with my neighbors, but with the rest of Los Angeles and car lovers from around the world.”

Registration for show vehicles is open now, click here to apply. Visitors will have an opportunity to view and photograph rare and exotic vehicles, shop luxury boutiques and enjoy fine cuisine while experiencing the Concours with the whole family. The event will also host the Beverly Hills Police Foundation, a non-profit charity raising funds for officers and their families. Parking for the event is available at local parking garages and entry to the event is free.

About Rodeo Drive

Rodeo Drive is internationally recognized as the intersection of fashion and entertainment, an exceptional destination for both Southern California residents and visitors from around the globe. More than 100 distinguished retailers help create an unparalleled atmosphere only found on the three blocks of this famed drive. In addition to the Rodeo Drive Concours d’Elegance, Rodeo Drive also hosts distinguished events throughout the year, including Runway to Rodeo, Celebrating Over 50 Years of Luxury®, the Beverly Hills Holiday Lighting Ceremony® and many more! For more information about Rodeo Drive, please visit www.rodeodrive-bh.com.

1994 Bugatti EB 110 (Photo by: Michael Furman

More than 30,000 enthusiasts are expected to attend the 2018 Rodeo Drive Concours d’Elegance (Photo by: Ted7 Photography)

The Rodeo Drive Concours d’Elegance celebrates its 25th anniversary.

TRAVEL × AFRICA

Stories from 21 African countries await!

Tourism businesses from 21 African countries and 12 African tourism authorities have already confirmed their attendance at the largest global travel trade show for the continent. Products confirmed for this year include established tourism players as well as developing destinations such as the Central African Republic, Sudan and the DRC and promise to deliver new and interesting stories for your audiences.

DID YOU KNOW: 2017 figures from the WTTC and UNWTO show that even with just a 5% share of global travel numbers, 8,1% of Africa’s total GDP was generated from the tourism sector in 2017 (or USD 177 billion) and that tourism job creation was estimated at 6,5% of all employment on the continent.

Uncovering more Hidden Gems in 2018

Hidden Gems are all on the online diary system, waiting for you to tell their stories as part of the South African tourism experience. The Hidden Gems include small business tour operators, accommodation, arts and crafts attractions, restaurant owners and adventure operators. This year an additional 39 exhibitors have been added to the showcase from all around South Africa – a 50% increase on 2017. This is where the Hidden Gems are from:

KZN – 14 products (4 brand new)

Eastern Cape – 16 products (5 brand new)

Limpopo – 10 products (4 brand new)

Mpumalanga – 14 products (4 brand new)

Free State – 14 products (5 brand new)

North West – 14 products (4 brand new)

Northern Cape – 14 products (4 brand new)

Western Cape – 16 products (5 brand new)

Gauteng – 17 products (4 brand new)

SMMEs (Small, medium and micro enterprises) have been identified as productive drivers of inclusive economic growth and development in South Africa and around the world. They are considered an important contributor to the economy as drivers for creating jobs. You will get to meet the new Hidden Gems at the Speed Marketing sessions from 08:30 to 10:00 on Tuesday, Wednesday and Thursday morning at the show. Click below to book now.

Tuesday, 8th May | Culture, Heritage and History product showcase | Book Here

Wednesday, 9th May | Township Vibe product showcase | Book Here

Thursday, 10th May | Wildlife & Adventure showcase | Book Here

Transforming shopping stories

Travel and shopping go hand in hand – and we are once again hosting twenty vendors at the Sustainability Village. The vendors have been hand-picked to showcase and sell quality locally made and handcrafted products. Businesses such as these add immense value and texture to the African travel experience, and allow the tourist not only to take home a genuine piece of Africa, but also to contribute to broader economic empowerment of its people. Consider telling the story of why it make sense for travellers to invest in quality local products and get the insight first hand from our vendors on the lives that have been transformed. While you’re there – get something great to take home too!

Stories to eat out on

While Africa’s Travel Indaba will have some fantastic on-site catering including local food trucks – why not venture out a bit further to explore the food heritage of KwaZulu Natal. Book an Uber or taxi from the convention centre and take a trip to one of the popular restaurants around the city according to Trip Advisor or why not check out www.eatout.co.za rated and reviewed by locals as the best in Durban. For a real treat – experience great food at the winning Neighbourhood Eatery in the Gourmet Restaurant Awards for 2017 The Chefs Table in Umhlanga – just north of Durban. Don’t forget to book a table – locals love to dine out and you could be waiting for a spot!

No other trade show on the African continent tells a bigger story than Africa’s Travel Indaba 2018. Make sure you are there to tell the tale.

For more information, please visit

www.indaba-southafrica.co.za.

GRAMMY WINNING DAMIAN MARLEY PREMIERES NEW REMIX!!

DAMIAN MARLEY PREMIERES REMIX FOR SINGLE “MEDICATION” & MUSIC VIDEO FT. STEPHEN MARLEY, WIZ KHALIFA & TY DOLLA $IGN EXCLUSIVELY ON TIDAL

WATCH ON: TIDAL.COM/DAMIANMARLEY

April 20, 2018, Grammy Award winning artist Damian “Jr Gong” Marley released the remix and music video for his single “Medication” featuring Stephen Marley, Wiz Khalifa and Ty Dolla $ign off his fourth studio album, Stony Hill. The video exclusively premiered the music video for the track on global music and entertainment platform, TIDAL, and the track is available everywhere, click HERE.

Members can watch the video on TIDAL.com/DamianMarley and you can embed to your site using the code here: http://tdl.sh/medicationremix

Non-members can access a free 90-day trial to TIDAL on TIDAL.com/DamianMarley

Previously, the TIDAL artist-owner collaborated with the platform to debut the visuals for “Living It Up,” “Speak Life,” “Stony Hill to Addis Documentary,” “Medication,” “Nail Pon Cross,” and “TIDAL X: High Times,” a 4/20 celebration as well as performed during TIDAL’s annual charity concert in 2016, TIDAL X: 1020.

TIDAL’s commitment to connecting fans with their favorite musicians has spanned dozens of live streams, thousands of ticket giveaways, and an extensive array of exclusive content including: TIDAL X Brooklyn, the annual star studded benefit concert; TIDAL X live streams from Chance the Rapper, Ty Dolla $ign, Alicia Keys and more; exclusive album premieres such as Beyonce’s LEMONADE and Rihanna’s ANTI; unique content including 21 Savage’s 30 Days with 21 Savage, Rick Ross album annotations and more!

About Damian Marley

The youngest son of Reggae legend Bob Marley, Damian “Jr. Gong” Marley garnered his own place in music history when he became the first ever Reggae artist to win a GRAMMY outside of the “Reggae” category, taking home an award for “Best Urban/Alternative” performance for his title single,” Welcome To Jamrock”. The acclaimed 2005 breakthrough disc Welcome To Jamrock, also won a GRAMMY for “Best Reggae” Album. Marley has been shaking up stages all over the world for the past few years, first in collaboration with Nas on their Distant Relatives project, and then when he went on to partner with Skrillex for their groundbreaking track “Make It Bun Dem,” which Rolling Stone called “a monster mash up of dubstep and dancehall.” Most recently, Marley’s latest album Stony Hill won the 2018 GRAMMY Award in the Best Reggae Album category. Additionally, Damian appeared on Saturday Night Live alongside Jay Z to perform their stand out track “Bam,” and he is also featured on Ty Dolla $ign’s acclaimed track “So Am I” with Skrillex.

About TIDAL

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising and unique experiences via TIDAL X. TIDAL is available in more than 52 countries, with more than a 53 million song catalog and 210,000 high quality videos. For more information, please visit www.tidal.com.

Follow TIDAL at http://facebook.com/tidal, http://twitter.com/tidal & https://instagram.com/tidal/

Brand USA Partners with Spotify and Five Emerging Artists to Launch Hear the Music, Experience the USA

Brand USA, the destination-marketing organization for the United States, today announced Hear the Music, Experience the USA, an integrated marketing campaign utilizing the power of music to promote international travel to the United States. A unique exploration in sound, Hear the Music, Experience the USA interprets Bobby Freeman‘s iconic song, “Do You Wanna Dance? through different musical genres as envisioned by five innovative artists bringing the unique cultural sounds of their cities to life. The campaign was created and executed by Mustache, a content-first creative agency, working alongside MediaCom as Brand USA’s communications, data, and audience partner. To amplify the campaign, Brand USA has partnered with digital music service Spotify to enhance discovery and exploration options with more than 20 customized U.S. city soundscape playlists. This dynamic storytelling tool presents a new way for Brand USA to inspire, invite, and welcome visitors from all over the world.

The heart of this campaign lies with the five emerging artists selected to bring the sound of their respective city to life through original renditions of “Do You Wanna Dance?,” including:

• Cam James (Cameron James Williams) – Hip-Hop; Atlanta, Georgia

• Bass Physics (Arja Adair) – Electronic Dance Music (EDM); Denver, Colorado

• Nathan Quick – Blues; Houston, Texas

• Reptaliens (Bambi and Cole Browning) – Rock ‘n’ Roll; Portland, Oregon

• Calma Carmona – Soul; San Juan, Puerto Rico

As demonstrated through the styles of these artists, the United States’ music scene is constantly evolving and each region has a unique story to tell. By being exposed to the sounds of electronic dance music (EDM) in Denver, the blues in Houston, rock ‘n’ roll in Portland, hip-hop in Atlanta, and soul in Puerto Rico, prospective travelers get a taste of the eclectic cultural and musical soundtrack the United States offers. Each version of the song balances the talents’ creative flair with the energy and style of music inherent to their location, and together, they demonstrate the incredible diversity of people, places, and experiences available in the United States.

“Music is a universal language that transcends language and cultural boundaries, and Hear the Music, Experience the USA presents an entertaining and highly engaging platform to showcase vibrant destinations across the United States,” says Tom Garzilli, chief marketing officer of Brand USA. “The artists’ passion for their cities shines through in each rendition as they reimagine a classic radio hit in a new digital streaming era. We’re hoping their contagious energy connects with culture-seeking tourists across the globe and inspires them to experience the United States in a new way.”

Brand USA’s partnership with Spotify will offer travelers the unique opportunity to explore the USA with 22 U.S. city soundscape playlists. “We’re proud to partner with Brand USA, using music as an instrument to engage with international travelers and accessibly show the country’s abundance of culture, innovation, and creativity,” says Alex Faust, global head of Spotify’s MAP team.

Spotify creates each custom playlist based on the artists and genres that over-index in popularity with local users in each city. As such, each playlist reflects the current mood of the location, using music as a discovery travel tool, including everything from the upbeat Latin-inspired sounds of Miami, Florida to the industrial, Midwestern grit of Cleveland, Ohio. After listening to audio ads or viewing video content or digital display ads, Spotify users will be directed to the Visit The USA website to check out different cities, activities, and music.

Visitors to the music landing music landing page on Brand USA’s consumer website, Visit The USA, can immerse themselves in the captivating and unique sounds from several noteworthy locations, learn about the five artists, listen to the 22 city-inspired Spotify playlists, look at photos, and explore suggested activities waiting to be experienced. The Hear the Music, Experience the USA content – and all of the rich features on the music page – will be featured in native languages in the following markets: Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Japan, Korea, Mexico, Sweden, and the United Kingdom.

Hear The Music, Experience the USA represents a collaboration between Brand USA and Mustache, the creative agency responsible for identifying the song, artists, and conceiving and producing the creative centered on the unique power of American music as a cultural lens. MediaCom, Brand USA’s global media agency, provided the traveler insights and performance data underpinning the partnership.

The focus on sound in the campaign aligns with Brand USA’s new large format film, “America’s Musical Journey,” which explores America’s history through its distinctive music and sound. The integrated campaign and film engage the ears and the eyes, and from small screen to big screen and everything in between, delivers an immersive experience for consumers.

Discover more about America’s rich musical culture and the diversity of experiences the USA has to offer at Brand USA’sconsumer website VisitTheUSA.com and follow Visit The USA on FacebookTwitter, and Instagram.

 

About Brand USA
Brand USA, the destination marketing organization for the United States, was established by the Travel Promotion Act as the nation’s first public-private partnership to promote the United States as a premier travel destination and to communicate U.S. travel policies and procedures to worldwide travelers. The organization’s mission is to increase international visitation to the USA in order to fuel the U.S. economy and enhance the image of the United States worldwide. Formed as the Corporation for Travel Promotion in 2010, the public-private entity began operations in May 2011 and does business as Brand USA. According to studies by Oxford Economics, over the past four years Brand USA’s marketing initiatives have helped welcome 4.3 million incremental visitors to the USA, benefiting the U.S. economy with nearly $30 billion in total economic impact, which has supported, on average, 51,000 incremental jobs a year.

For industry or partner information about Brand USA, visit TheBrandUSA.com. For information about exceptional and unexpected travel experiences in the United States, please visit Brand USA’s consumer website VisitTheUSA.com (global).

 

About Spotify
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by these creators. Everything we do is driven by our love for music.

Discover, manage, and share over 35 million tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, Spotify Connect and ad-free listening.

Today, we are the world’s largest music streaming subscription service with a community of over 159 million users, including over 71 million Spotify Premium subscribers, across 61 markets.

For more information, images, or to contact the press team, please head over to our press page at http://press.spotify.com/.

 

About Mustache:
Mustache is content-first agency that specialized in scripted, unscripted, live action, animation, short form, long form, TV, social media, commercial, branded content and beyond. The New York-based agency, staffed with a passionate and diverse set of multi-hyphenate creators and doers, is poised to craft soup-to-nuts, visually-stunning, imaginative, thoughtful, and sometimes hilarious content and campaigns for any platform. Mustache is the future of creativity. For more information, please visit https://www.mustacheagency.com/.

 

About MediaCom
MediaCom is “The Content + Connections Agency,” working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to deliver a step change in their business outcomes.  MediaCom is one of the world’s leading media communications specialists, with billings of US$33 billion (Source: RECMA June 2017), employing 7,000 people in 125 offices across 100 countries. Its global client roster includes: Dell, Coca-Cola (TCCC), Mars, NBC Universal, P&G, PSA, Sony, Shell and Richemont.  The agency was recently named Global Agency of the Year at the 2017 M&M Awards, an accolade it has been awarded 7 times in the past 9 years and FOM Global Agency Network of the Year in 2017, winning an unprecedented 18 awards.

MediaCom is a member of WPP, the world’s largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

For more information, visit www.mediacom.com
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Conversation With Coach K

On April 11th, UMUSIC Experience hosted a Masterclass – a conversation with Hip-Hop cultural icon Coach K, moderated by Spotify’s Artist & Label Marketing Manager Amber Grimes at the historic African-American Morehouse College. The event was held at the Ray Charles Performing Arts Center to nearly 400 students.

Watch Here: Event Recap

Grimes asked a series of questions about manifestation, trust, adaptation and continuous progress.

Coach K immediately began dropping gems throughout the conversation. “Everything I do is applied to sports and every team needs a coach?” says the former all-state quarterback
football player and scholarship awarded basketball player Kevin Coach K”. Lee when discussing
his relationship with Quality Control, the label he shares with Pierre Pee Thomas.”

Together they run a record label and recording studio and manage artists Migos, Lil Yachty, Lil Baby,
Trippie Redd and many more.

When Grimes asked Coach K how he instills trust in his artist, he says “I let them dream. We let them be visionaries. We not coming to change anything. We just tighten the loose ends.”Coach K knows a great deal about helping artists become superstars by combining their talent
and work ethic while taking risks.”We built our whole company [by] taking risks! Sometimes you gotta take that risk.” Coach K also added that he focuses heavily on the artists’ brands. “ I also believe in brand-building and luck doesn’t come in brand building.”

Both Atlanta natives, Coach K and Amber Grimes were passionate about bringing this event to the historically black Atlanta University Center.

”I have been wanting to do this event for three years,” says Coach K.

“This is my first time doing something like this.”Coach K hopes he can use his life as masterclass to teach others how to become successful.”

There is no book that can teach you about this business. It’s on-job training. If I can let my story lead somebody’s path, I’m with it,” he says. “The day you come complacent is the day it stops. You have to keep going!”

UMUSIC Experience partnered with Quality Control Music, Motown, Capitol Music Group & Caroline to bring the masterclass to life.