Tech

Dramatic Improvement in Neutral Machine Translation

There has been a dramatic drop in the cost of translation services for major corporations in the past year and the savings amounts to at least 30%, according to One Hour Translation (OHT). The company, the world’s largest online translation agency, attributes the drop to the improved capabilities of NMT (Neural Machine Translation) technology.

The downward trend in translation costs is expected to continue as NMT engines are being trained to identify thousands of new words and phrases using the latest machine learning technology. That is good news for global e-commerce companies like Booking.com, Hotels.com, Agoda, Trivago, Amazon, Alibaba and others who depend almost daily on quality translation of large volumes of content for their millions of customers worldwide. 

“Around third of corporate content that we assess can already be translated using only NMT with no need for human input in the process,” said Ofer Shoshan, CEO and co-founder of OHT. He adds that the percentage is increasing all the time as the capabilities of the various translation engines continue to improve. The remainder is translated using hybrid translation that combines NMT and human post-editing, a process pioneered by OHT and utilizes human translators. 

OHT has developed a content assessment process for its corporate customers that is conducted by five or six experts who review the content. They quantify the content into three distinct categories that are defined and based on the amount of human input that will be necessary. The range is from no need for human input with the translation solely based on NMT engines, hybrid translation which combines NMT and human post-editing and a final category where human translation is required. As part of the process, OHT also recommends to its corporate customers the NMT engine that is best suited for a specific translation. 

“The translation services industry is being revolutionized with the cost of translation declining at a time when demand for rapid quality translations is skyrocketing,” noted Shoshan. The technological advances in the field, he believes, will lead to a further savings as the percentage of content translated by NMT or by hybrid translation approaches 50% or more. That process is enhanced as the NMT engines are trained and constantly updated to identify more and more words and phrases. In the coming years the trend is expected to completely change the global translation service market and sharply reduce the number of human translators. 

How to Design Your Own Interactive Magic Mirror

Interactive magic mirrors are an interesting piece of tech. In an instant, they are able to provide those that look into them with all sorts of information, from personal skincare tips to what the weather outside is like on that day. They are also transforming the way people are now shopping for clothes and makeup, as they are able to show customers what they look like in certain styles.

If interactive magic mirror tech has taken your fancy, why stop at being a consumer of it? Why not go the whole hog and design your very own? To see what you need to do in order to set about this somewhat difficult yet highly rewarding task, make sure to read on.

Source the right tools and equipment

When it comes to designing an interactive magic mirror, you need an abundance of tools and pieces of equipment by your side:

• Computer screen, mouse, and keyboard

• Basic mirror

• Raspberry PI (extremely important)

• USB power cord

• 8GB SD-card

• Adapter

HDMI-to-VGA adapter

As this is fundamentally a piece of IoT technology, you’re also going to need tools that help you to build a circuit board. The first thing that you need to source in this regard is a PCB design tool. By installing and implementing such a tool into your working process, you will be able to design PCBs from idea to manufacture with ease, especially when you allow the CircuitStudio how-to video to assist you along the way. Other tools needed in this instance include a breadboard, a soldering iron, and etching equipment.

Get your sizes spot on

It is incredibly important that you take the literal size of your task into consideration — if something is even just an inch out of place, the whole project could be ruined. This sentiment rings especially true when it comes to matching your mirror with your computer screen. By choosing a screen that doesn’t fit your mirror, the render that the screens gives will be out of place and, subsequently, made to be all but redundant.

Install your Raspberry PI

The previously mentioned piece of equipment known as the Raspberry PI plays a pivotal role in proceedings, so make sure that you don’t forget to source one. When it comes to installing this equipment, just make sure that only one cord is pulled through the bottom of the mirror’s case — this will stop the tech from becoming overloaded with data and, ultimately, it will stop it from overheating.

Don’t forget to install the Raspbian operating system, as doing so will give you free rein to tap into the PI boot sequence as and when you see fit going forward.

Connect your mirror to the Internet

After all the hard work that you put in, it would be a shame to ruin it all by forgetting to connect your magic mirror to the Internet. Once this connection is forged, your mirror will be able to display real-time information, such as weather reports and news bulletins.

When you decide to design a magic mirror, you will be sure to be occupied for months on end. It will all be worth it in the end, though.

Energias de Portugal and Sepio Systems

EDP, One of Europe’s Major Electricity Operators, Completes a Strategic Investment in the Cybersecurity Company Sepio Systems

Energias de Portugal, which ranks among Europe’s major electricity operators, and is one of Portugal’s largest business groups has completed a strategic investment in the Israel- and US-based cybersecurity company Sepio Systems. EDP is a vertically integrated utility company that has electricity, gas and renewable energy operations in 16 countries and EDP Renewables is the fourth wind power operator worldwide.

EDP is expanding partnerships in Cyber Security to further strengthen connectivity and resilience that are vital to the infrastructure, and advance new business opportunities. Over the last couple of years, attacks on critical infrastructure have surged, and the potential repercussions are significant. A loss of data is concerning, but a loss of electricity is catastrophic to both businesses and society.

“Sepio’s approach to protecting enterprises against attacks arising from rogue devices is very creative and a well-executed idea in the cybersecurity space, and we were even more impressed after experiencing it firsthand.” Said Luis Manuel, Board Member at EDP Ventures. “The software provides granular visibility into our assets and, best of all, allows us to define and enforce a security policy for hardware devices. We believe Sepio is well-positioned to protect assets in both the IT and OT domains and we look forward to supporting Sepio Systems to help them grow further.”

Also participating in the investment is Mindset Ventures, an international Venture Capital firm that supports the growth and development of innovative companies that provide solutions to the relevant markets in Latin America, and the existing investors – Pico Venture Partners and Founders Group.

The partnership with EDP will help Sepio Systems accelerate the development and deployment of Sepio’s Rogue Device Mitigation solution among utilities, financial institutes, and large enterprises in Europe.

Sepio Prime is the world’s first end-to-end solution that offers comprehensive mitigation of hardware-based attacks, including rogue peripherals, invisible network devices, and manipulated firmware. Sepio Prime has been successfully deployed in over 20 mid-sized to large banks, insurance, and telecom companies in the U.S., Singapore, Brazil, and Israel. The current install base secures over 600,000 workstations and network ports.

“The massive cyber-attacks and data breaches we see lately are due not just to the rise of cybercrime but also to the ease of getting hold of attack tools that were accessible to governments and intelligence organizations until only few years ago”, said Iftah Bratspiess, CEO of Sepio Systems. “We founded Sepio to help organizations address the rapidly growing threat of malicious hardware devices. By applying deep intelligence and hardware fingerprinting technology we can instantly and accurately detect and identify manipulated peripherals and network devices.”

Mr. Bratspiess added, “Having a top global vertically integrated utility such as EDP invest directly in Sepio is not only a vote of confidence in the company, but a testament to the significant risk organizations see in the uncontrolled use of hardware devices. In addition, the support and network of Mindset Ventures provides a huge leap forward in successfully engaging with top tier companies in Brazil. The new funding will fuel our technology roadmap as well as the expansion into new verticals and territories.”

About EDP Ventures

EDP Ventures is the corporate venture arm of EDP group, an early-stage venture capital mainly focused in Seed and Series A, aiming to support and stimulate the open innovation process in the energy sector. Currently managing +70M€, EDP Ventures looks for disruptive technologies and business models focusing in Renewable Power technology, Smart Grids, Energy Efficiency, Electric Mobility, Energy Storage, AI and ML, Cybersecurity, Digital and Predictive analytics. It is located in Lisbon and São Paulo. For more information visit www.edpventures.vc

About Mindset Ventures

Mindset Ventures is an international Venture Capital firm with investment focus primarily in the United States and Israel. We support the growth and development of groundbreaking companies by providing them with access to advisors and potential clients, especially in Latin America. For more information visit https://mindset.ventures/

About Sepio Systems

Sepio is disrupting the cyber-security industry by uncovering hidden hardware attacks.

Sepio Prime provides security teams with full visibility into their hardware assets and their behavior in real time. A comprehensive policy enforcement module allows administrators to easily define granular device usage rules and continuously monitor and protect their infrastructure. Leveraging a combination of physical fingerprinting technology together with device behavior analytics, Sepio’s software-only solution offers instant detection and response to any threat or breach attempt that coming from a manipulated or infected element.

For more information visit http://sepio.systems

Prolight x Sound Guangzhou 2019

As the curtain fell on Prolight + Sound Guangzhou 2019 (PLSG), show organisers announced a new record of 1,353 exhibitors who flocked to the annual event from 25 countries and regions, along with 81,154 professional visitors (7% up) from the entire professional lighting, audio, event management, stage design, system integration and AV technology industry chain. Combined with an overall exhibition area of over 130,000 sqm, this marks the largest ever edition of PLSG to date.

Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (HK) Ltd, is delighted with the turnout this year: “PLSG is committed to supporting the industry’s development by offering a first-class business and information exchange platform for the entertainment sector. We wanted our exhibitor showcase and fringe events to cover every corner of the industry’s needs, and to echo the growing trends in media technologies and system integration. We’re proud to be able to capture so many opportunities all under one roof.”

Much to the delight of participants, many key pro audio and lighting brands could be found across all of the halls this year, including Adamson, AKG, Antari, APG, Art Sound, Asystems, Audinate, Audio-technica, Beta Three, Beyma, BIK, BMB, Boray, Bosch, Bose, Broad Future, Celestion, Charming, DAS, Colour Imagination, CD-Stage, d&b Audiotechnik, db Technologies, DMT, Eagle, EM Acoustics, Ezpro, Faitalpro, Fane, FBT, Fidek, Fine Art, Funktion-one, Gonsin, Haimei, Harman International, Hivi, HTDZ, IAG, ITC, Klotz, Konig & Meyer, Kvant, Laserworld, Lavoce, Lewitt, Longjoin, Mascot, Meyer Sound, Mipro, Mode, Montarbo, Nan Yi, Nexo, Nightsun, Pangolin, PCI, Phoenix, Plustruss, Polarlights, QSC, Rainbow, RCF, Redx, Ruisheng, SAE, SE Audiotechnik, Sennheiser, Seikaku, Showven, Shure, Soundking, ST Audio, Star-net, SWS, Taiden, Takstar, Tendzone, Thunderstone, TOA, Top Plot, TW Audio, Viashow, Vue Audiotechnik, Yamaha, Yes-tech and more.

The success of the fair and its increased global brand representation were clearly reflected on the show floor. The event served as an opportunity for brands to showcase their latest innovations to the region for the first time in 2019, many of which have been specifically catered to the Chinese market. The show’s display areas were presented under a new arrangement this year too, with the ‘Media Systems and Solutions’ and ‘Communication and Conference’ halls under the show’s Audio Brand Name halls receiving high praise.

The event’s popularity this year can be attributed to its extensive cooperation with local and overseas industry associations, leading companies and professional media. Each contributed by inviting a number of high quality buyer groups and organising well-attended fringe events. A total of 11 domestic and international visitor groups attended the fair, and local industry media HC360 hosted a product presentation for over 1,000 professional buyers. Elsewhere, increased internationalism was also reflected in the show’s premium buyer groups, some of which came from the China Association of Recording Engineers, the Guangdong Association of Stage Art, the Zhejiang Province Stage and Audio Institute and Entertainment Equipment Industry Technology Association (EEITA) from Taiwan.

In terms of the PLSG fringe programme this year, both attendees and speakers emphasised how each event offered valuable information exchange, networking and educational and training opportunities which added an extra dimension to the show’s offerings. Digital audio networks in particular were heavily discussed, including through a sold out panel discussion on AVIT and how artificial intelligence (AI) solutions can influence the market, as well as the returning Dante Certification courses. Elsewhere, one of the most popular concurrent activities was the series of four Outdoor Line Arrays, which welcomed 41 international and domestic brands and a double-string display, which was ever-busy thanks to the favourable weather conditions.

Meanwhile, the first interactive multimedia display in PLSG, the Lighting and Art Space, was extremely well attended with lots of professional visitors and industry new force across the entertainment, media creative and stage design sectors. The area was established to showcase new media technologies associated with 3D mapping, stage machinery, lighting installation, new media art, stage tech innovations and more. Developed in cooperation with Chinese media giant Visual Jockey, the area featured a total of 18 professional visual and display companies and brands, including Epson, Hecoos, Music Trick Lighting, X Color and more demonstrating their latest projection and display systems, and was bustling with intrigued visitors throughout the show.

Participants admire comprehensive coverage across each sector

Mr Hai Xiang, Area Manager, Beijing Tricolor Technology Co Ltd

(Communication and Conference Hall Exhibitor)

“Right now, the key digitalisation trends of the media systems industry involve more intelligent technology, more AI, and more integrated management systems, which all can be seen here at PLSG. We’re promoting our ‘Apollo’ and ‘CrossMedia’ audio and visual monitoring systems in the Communication and Conference Hall of PLSG, which can be applied for security surveillance. The show has such a strong influence in the industry and every year, there are more exhibitors joining which is testament to the organisers. It also helps us learn from our industry peers to continue improving and developing our products in line with the trends.”

Ms May Song, Vice President, Beijing Oriental Prime Connections Film/TV Technology Co Ltd

(Media Systems and Solutions Hall Exhibitor)

“This year is the 20th anniversary for our company, and we chose to host a press conference on the first day of PLSG because it’s such an influential show associated with our field of work. We’re also here to showcase some of our audio products which have been used in the Olympic Games and at a number of national conferences. The high visitor flow is a huge benefit for us, because a lot of quality buyers have been interested in visiting our booth, including from China, India, the Philippines, Vietnam and Korea. The show acts as a bridge between us and new business opportunities, because clients can discover us for the first time and we can interact with them face-to-face. It also helps us better understand customers’ demands to produce better products.”

Mr Allen Tan, Product Marketing Manager, Bosch (Shanghai) Security Systems Ltd

(Media Systems and Solutions Hall Exhibitor)

“The PLSG show is very influential, has a huge scale, and is the first major exhibition after the Chinese New Year, which helps gather a lot of buyers from both China and overseas. This also makes the show very suitable for us to launch new products and technologies, and showcase the strength of our brand to the right audience. All in all, we’ve met a lot of potential clients already, and the results are very exciting for us.”

Ms Julie Zhu, Vice President of China Region, Kvant Ltd

(Lighting Hall Exhibitor)

“Kvant has exhibited at PLSG for 10 years and manufactures laser display systems. The entertainment industry in China is growing robustly and has huge potential, and even some of the tourist spots here are demanding these kinds of advanced audio and visual technologies for creative performances. The fair always provides us a good chance to further promote our brand and showcase our advanced laser lighting products to buyers. It is one of the most important platforms for us to better understand the Chinese market trends.”

Mr Yosef Levy, Owner, RST Audio Equipment Ltd

(Overseas Buyer)

“I’m here at the show to source new audio equipment and technology from the Asian market, so I can develop my own business in Tel Aviv, Israel. I’ve noticed there are a lot of brands here who are working on integrated solutions and providing systems of international quality. It’s also been very busy, which means there are a lot of opportunities for me to chat with industry peers from all around the world, as well as many domestic and international audio brands. I’d like to follow up my time at the show by placing some orders, and I may meet with my new contacts again at the Shanghai show later this year.”

Mr Eli Wu, System Designer, Shenzhen Ezpro Sound and Light Technology Co Ltd

(Chinese Buyer)

“This is my fourth time to visit PLSG and I’m looking for some audio and lighting related solutions for my company. The fair accommodates both large and small scale exhibitors from local and overseas, and allows visitors to find a wide range of products. It definitely caters to buyers’ needs comprehensively. I’ve met lots of high quality suppliers at the fair, and their products are useful and provide a perfect user experience at the same time. The fair not only allows us to learn the industry latest trends through its well-rounded fringe programme events, but also acts as an important meeting point for the industry.”

Mr Kane Zhang, Senior Application Engineer, Biamp Systems

(Fringe Speaker)

“This is my first time to PLSG, where I’m hosting a session on AVB and also a panel discussion on AVIT. The content and details for these kinds of fringe events offer a face-to-face element and a more intimate setting for people to voice out their thoughts to learn from one another. Only through these platforms can we tap into future technologies and continue developing our industry. To me, PLSG is a huge show with lots of industry experts coming together, which has allowed it to grow into such a good platform to match our industry goals.”

Mr Kevin Gu, Vice President, Shanghai Epean Exhibition Creative Development Co Ltd

(Lighting and Art Space Attendee)

“The new Lighting and Art Space offers a very comprehensive coverage of reflected technology for sound and lighting electronic innovations in an exciting way. The light show for the miniature St Paul’s Cathedral replica is particularly impressive. Nowadays, visitors are looking for more ways to interact with hands-on exhibits, and I believe some of the technologies shown in this space will be part of the industry’s biggest trends in the future, as they can be widely applied to many cultural and creative events such as in art exhibitions and museums. It will help different kinds of innovations become a reality, and makes the experience more fun.”

The 2020 edition of Prolight + Sound Guangzhou will be held from 19 – 22 February 2020 at Area A and B of the China Import and Export Fair Complex in Guangzhou, China. Prolight + Sound Guangzhou is organised by Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE). For more details about the show, visit www.prolightsound-guangzhou.com.

Other shows under the Prolight + Sound brand include:

Prolight + Sound

2 – 5 April 2019, Frankfurt

Prolight + Sound NAMM Russia

12 – 14 September 2019, Moscow

Prolight + Sound Shanghai

10 – 13 October 2019, Shanghai

Prolight + Sound Middle East

15 – 17 October 2019, Dubai

Galaxy Fold

Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

Nike just did it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut Galaxy Fold vs. Huawei Mate X vs iPhone: the ultimate foldable phones’ quest vs Apple’s legendary iPhone

There they are, two bendable – or should we say foldable – mobile phones, launched within one weeks’ notice. Priced at premium level, they seem to be launched to create a positive halo effect to both Samsung and Huawei brands, and to overshadow Apple’s technological Iphone reign. Both foldable phones are intensely discussed on social media, showing that both brands experienced a noticeable launch and media outreach. But did they beat the eternal winner? What foldable phone had the lead?

Apple’s iPhone range grossed 2.2 million mentions in the last 7 days, compared to 1.2 million mentions for Samsung’s Galaxy range and 110,000 mentions for Huawei’s Mate range, clearly showing that Samsung and Apple are the only two real rivals in the mobile phone industry. Huawei seems to be a minor player.

On an engagement level, Samsung beat Apple’s iPhone by far, as the launch grossed 9.8 million engagements vs Apple’s 6.4 million engagements during the same period of time, which was – let’s be honest – without major Apple launch. Samsung’s folding phone was launched together with the new Samsung S10, empowered with K-Pop celebrity endorsement. This shows that in an innovation desert, a new folding phone gets major attention on social media, beating the giant during a short period of time.

Huawei’s Mate X reveal was less considered on the net on a world level: the Chinese electronics manufacturer’s bendable phone earned only 1.1 million engagements, which seems big but not relevant compared to the giants’ engagement levels for this new type of mass consumer good.

Posts with most engagements

Samsung’s Galaxy Fold movie (164,000 shares/likes, over 8 million views): the Verge announcing the launch date (35,100 shares/posts); the Tweet with the biggest impact was clearly a statement about the high price of the new phone (16,400 shares/likes).

Huawei’s Mate X had no major video reveal to showcase its launch, and the product reveal seemed to be accelerated due to Samsung’s reveal, so most of the outreaching posts were consumer or reviewer related. Consumer stating that Huawei’s phone was 5G compatible had spikes in engagements with 35,900 shares/likes and 2,2 million views and Huawei fans, like Japanese consumers’ posts, had 4,100 likes/shares.

Nike just does it again – the “dream crazier” campaign celebrates and revamps its JustDoIt slogan in a feminine way, 30 years after its debut

After a stormy February start, Nike released its new “Dream Crazier” ad during the 2019 Oscar broadcasting on Feb 24, celebrating female athletes in an emotional clip. The advertising, which is a sequel of the 2018 “Dream Crazy” campaign, highlights epic moments in women’s sports.

The brand itself grossed 551,600 mentions during the last two days, and 1,3 million engagements, and the slogan JustDoIt enjoyed a real revival: coming from zero mentions before the show, the baseline skyrocketed to a 12,000 mentions peak during the Oscars, consolidating 243,000 mentions and impressive 1,1 million engagements in the last two days.

Most relevant posts – the brand and its celebrity endorsement

The Nike brand post on Twitter got 603,100 shares/likes, and Serena William’s, as the ad’s lead, positive endorsement of the tweet was also greatly shared and liked (186,600 shares/likes).

The #justdoit hashtag got over 249,900 mentions during the last two days, compared to 16,600 for Nike during the same period, showing that hashtag lovers strongly embrace the brands’ claim.

Worldwide reach and gender

77.6% of the JustDoIt outreach was experienced in the US, showing that the brand has its biggest fans in the Unites States – and that the Oscars are still best enjoyed in the US.

62.5% of JustDoIt posts were published by women, underlining that Nike’s well targeted marketing towards ladies worked well.

 

T.I. Launches Tech Cypha

This February, Hip-Hop Entrepreneurs are making black history by advancing the technology industry. Clifford Harris Jr, known as “T.I.,” launches a new syndicated investment vehicle called Tech Cypha with business partner Jason Geter and Brandon “BL” Lewis; son of late great boxing promoter and entrepreneur Butch Lewis. Leveraging technologies such as Airbnb, Lyft and Lime through the eyes of hip-hop culture, the team also launched a Los Angeles-based entertainment startup called Culture Genesis. Together, the new collaborative investment strategy allows high-net-worth individuals to participate in trending tech startup deals.

The strategy evolved when Geter and Harris made their first investment 12 years ago into a company called Streetcred.com, a site that allowed fans to go online and share opinions about street culture. While that first deal didn’t work out, Geter and Harris maintained interest in the technology and startup scene to create opportunities for their networks and promote new businesses.

“We learned a lot,” says Harris. “Now, we know where our demographic is.”

For Geter, that demographic is taking advantage of Atlanta’s surging position as a cultural and technological mecca in the United States. Indeed, Atlanta-area startups raised roughly $1.15 billion in 2018, a record for the region, according to data from PitchBook and the National Venture Capital Association.

“Being in the city of Atlanta and with Georgia Tech producing so much talent, and coming from us being within the hip-hop culture, which is always influencing and promoting things, we saw an opportunity,” says Geter. “In the past, we were always looking through the glass window and looking at ways we can participate earlier. And that’s by coming together to pool our resources so we can invest more.”

Through informed mentorship programs and partnerships, Tech Cypha will include using influencers in various fields. Currently, the syndicate includes Lil Duval, Killer Mike, Tamika ‘Tiny’ Harris, Tai Green, Korey Roberson, Stephanie Shirley, and BJ Kerr among others. As an industry leader, Lewis is known for his talent in branding, marketing and partnership deals.

“Often times, we drive technology like social media and apps, but we are never apart of the ownership,” Lewis continues, “Tech Cypha is going to be an investment vehicle looking for promising, early and late-stage startups to invest capital in, assist with marketing and give branding directions. It’s our way of bridging the gap between the culture and technology.”

Instagram Founders Resign

According to The New York Times, Instagram co-founders CEO Kevin Systrom and CTO Mike Krieger announced their departure from the company in September 2018.

In creating a photo sharing app that allows users to select filters for photos and share them with the world, Instagram became one of the world’s most successful mobile apps. Six years ago Facebook acquired the startup with $715 million and with Facebook’s resources, including anti-spam and internationalization, Instagram continued to grow into having one billion monthly active users.

According to sources at TechCrunch, tension had risen this year between Instagram and Facebook’s leadership regarding Instagram’s autonomy. While Facebook had agreed to let it run independently as part of the acquisition deal, in May, Instagram’s VP of Product Kevin Weil moved to Facebook’s new blockchain team and was replaced by former VP of Facebook News Feed Adam Mosseri — a member of Zuckerberg’s inner circle.

Systrom and Facebook CEO Mark Zuckerberg historically got along, but they had occasional diverging opinions. One of which involved overly aggressive ad tactics and invasion of privacy including getting both Facebook alerts inside their Instagram notifications tab, and seeing a Facebook button with red notification counts inside Instagram’s settings menu.

The stress imposed by Facebook had an impact in other departures last year including Instagram’s director of public policy Nicole Jackson and AR/Camera product lead Keith Peiris.

In a statement, Systrom and Krieger wrote, “We’re planning on taking some time off to explore our curiosity and creativity again. Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Who knows where Systrom and Krieger’s next endeavor will take them?

Tilted Nation Gaming Mouse

TILTED NATION IS RELEASING TWO NEW GAMING MICE: (1) FOR ENTRY-LEVEL GAMERS, AND (2) FOR MULTIPLAYER ONLINE BATTLE ARENA (MOBA)

Tilted Nation, the gaming division of Mace Group, Inc., announced two new gaming mice designed for casual gamers and MOBA players. This new line of Tilted Nation gaming accessories focuses on suiting gamers needs with quality software, omron click durability & precise speed.

Entry level gamers do not need 20,000 DPI, complex functionality, and most of all, a price tag that shatters the fun. They need tools to help them grow:

TNDEADSHOT

• Free Software to Setup Unlimited Profiles for Quick & Easy Shortcuts

• Simple Solutions to Program all 7 Buttons, DPI (4k Max), Scanning Speeds etc.

• Enhanced Durability and Click Life Due to Omron Micro Switches

• Bigger Ergo Shape to Play Comfortably for Hours (Supporting Palm, Fingertip & Claw)

• Confidence Booster: Savage RGB Breathing Effects & 16.8 Million Colors

MSRP: $49.99

Find it here.

TNROGUE

Tilt your opponent with superior-peripheral weaponry that is engineered, specifically, for fast juking actions and repetitive clicking in MOBA:

• Click Durability: Omron Micro Switches Provide Up To A 10 Million Click Life

• The Perfect Speed: Adjust DPI From 200 To 10,000 For Increased Performance

• Less Fatigue: Due To The Ultra Lightweight Design Weighs Only 88g

• Faster Clicks Per Minute: Claw Grip Shape, Naturally Encourages Faster Clicking

• Custom Software: Program RGB Effects & Colors, Hotkeys / Macros, Speed etc.

MSRP: $49.99

Find it here.

ABOUT TILTED NATION

Tilted Nation is an elite gaming peripheral company recently developed by Mace Group, Inc., which is a 25-year manufacturer of computer input devices & electronic accessories. Our mission is to build a nation of united gamers that thrive off of positive support, fun and enjoyable interaction across the globe.

All offers subject to change without notice or obligation and may not be available through all retail partners. Prices listed are manufacturer’s suggested retail prices and may vary by retail location. Applicable taxes extra. Trademarks used herein are trademarks or registered trademarks of Tilted Nation / Mace Group, Inc. Other

product or service names mentioned herein are the trademarks of their respective owners.

Protecting a Kid’s Hearing

For America’s youth, hearing loss is a growing epidemic. “As many as 16% of teens (ages 12  to 19) have reported some hearing loss that could have been caused by loud noise,” according to the National Institute on Deafness and Other Communication Disorders.

The driving force of this growth is that 50% of teens and young adults age 12-35 are exposed to unsafe levels of sound from their personal music players. To put that in perspective, that amounts to roughly 1.1 billion teens and young adults worldwide that are listening to their music at unsafe sound levels.

Why does Puro Sound Labs care so much about Noise-Induced Hearing Loss (NIHL)?

In 2014 Puro Sound Labs founder, Dave Russell, learned that his youngest daughter, Niki, had developed Noise-Induced Hearing Loss (NIHL). The doctors told them the culprit was on her head every day…her headphones.

We’ve heard the problem.

After Niki’s diagnosis, Dave scoured the market, searching for headphones for all ages that would protect against this extremely preventable condition. He couldn’t find one brand of safe headphones that would sound good, look good and be durable enough for a kid’s lifestyle.

So, utilizing a background in the tech industry, Dave made some in 2014 – but not just any headphone – the Puro BT2200 Kids Bluetooth Headphones…the world’s only studio-grade Bluetooth headphone that puts the safety of kid’s ears first. Headquartered in sunny San Diego, California, Puro has dedicated their time and research in designing a product you, your family and your readers will love and enjoy for years to come. Puro’s mission is to protect kids against preventable Noise-Induced Hearing Loss without compromising style or sound…and have them enjoy it at the same time.

Over the past 4 years the BT2200 headphones have earned numerous awards and the highest praise for not only their protection, but also their sound quality. To make an even better kid’s headphone, Puro Sound Labs has recently launched their PuroQuiet Kid’s headphone with Active Noise Cancelling. ANC even further reduces background sounds in noisy environments. Puro has even made the PuroCalm earmuffs, for those times when listeners just want less sound overall.

Puro Sound Labs is now proud to partner with KultureCity, an organization that provides sensory-inclusive spaces and universal accessibility for children with disabilities.

For every pair of PuroCalm’s purchased, Puro Sound will donate a pair to the KultureCity Sensory Inclusive program, allowing individuals with autism and other sensory needs the ability to see and experience all the things the world has to offer without the sensory overload that often comes with the experience. Puro Sound Labs headphones are featured in all of KultureCity’s sensory initiatives, including at over 150 major sports arenas, zoos, schools and theaters, thus enabling autistic individuals a chance to cope with sensory sensitivities that so commonly interfere with their daily lives.

In addition, the partnership will feature a global social campaign and looks to join forces with celebrities, influencers and companies that are equally interesting in shifting  the autism conversation from awareness to acceptance…and provide safe listening devices from Puro Sound Labs to autistic children around the globe.  This first ever, large-scale campaign will represent a positive reflection of autism aimed at gaining acceptance and inclusion within the community at large.

Which Wireless Firms Are Doing Well?

The study is out for the J.D. Power 2019 U.S. Wireless Network Quality Performance Study—Vol. 1.

As the release linked above describes, this study measures network quality experienced by customers with wireless phones and network performance of tablets and mobile broadband devices. It’s based on responses from 32,159 wireless customers and was fielded from July through December 2018. Carrier performance is examined in six regions: Mid-Atlantic, North Central, Northeast, Southeast, Southwest and West.

The metric used is quality problems per 100 connections (PP100) in call quality, messaging quality, and data quality in each region. Simply put, the lower the number, the fewer problems customers experienced by customers and the better the overall experience is.

The release notes that wireless network problems are rising among customers in the Northeast, Mid-Atlantic, and North Central regions, but that problems have decreased in the Southeast region.

As for what carrier is doing the best overall, Verizon is the clear leader. It ranks highest in all six regions covered in the study, achieving the lowest network quality problems per 100 connections (PP100) in call quality, messaging quality and data quality in each region. T-Mobile ties Verizon in data quality in the Northeast region.

You can find specific charts for each region in the study.

Here’s the link to last year’s release if you’d like to compare.