SPORTS

Lil Kim hosts Biggie Gala his birthday via 360 Magazine

BIGGIE GALA

THE 2ND ANNUAL BIGGIE DINNER GALA PRESENTED BY LEXUS AND PEPSI, LIL KIM

Honoring The Notorious B.I.G’s 50th Birthday Celebration at Guastavino’s in New York City 

Presented by Lexus and Pepsi, Lil Kim honored the iconic rapper in New York City fashion with a star studded event paid homage to B.I.G. The biggest names in hip hop gathered last night, Friday May 20th, 2022 to celebrate what would be Biggie’s 50th birthday. The 2nd Annual Biggie Dinner Gala at Guastavino’s (409 E 59th St, New York, NY 10022) honored Biggie’s legacy with a star studded black tie gala and concert with performances of Biggie’s most insatiable hits.

Industry titans and family members including Lil’ Kim, Lil’ Cease, Junior M.A.F.I.A., CJ Wallace, T’yanna Wallace, Fat Joe, Havoc, Sway, Smif-N-Wessun, Tek and Steele, Prayah, Ceaser Emanuel of Black Ink Crew, and more gathered to celebrate B.I.G.   

Featuring performances of Biggie’s most prolific hits, the night recognized him as the greatest rapper of all time. His contribution reverberates through hip hop–inspiring countless generations. His prolific legacy is emblazed in pop culture history. Long live B.I.G! 

Fans can get a behind the scenes look at the explosive event tonight (May 21, 2022) at 7PM on Biggie Smalls and Lil’ Kim’s official Instagram pages and Lil Kim’s YouTube. The event was powered by Culture Creative, the Black-owned Emmy Award Winning agency established to connect brands with emerging cultural marketing places through new and innovative ways of authentic storytelling.

Credit: Jamel Martin of JMartinvisuals

Republic Records' Post Malone returns via 360 Magazine

POST MALONE – COOPED UP

POST MALONE RETURNS WITH NEW SINGLE “COOPED UP” WITH RODDY RICCH

BLOCKBUSTER FOURTH FULL-LENGTH ALBUM & THE SUMMER’S MOST-ANTICIPATED RELEASE TWELVE CARAT TOOTHACHE ARRIVES JUNE 3, 2022

MAKING DEBUT APPEARANCE ON SATURDAY NIGHT LIVE

Gearing up for yet another landmark season, GRAMMY® Award-nominated RIAA diamond-certified Dallas, TX artist Post Malone returns with a brand new single entitled “Cooped Up” [with Roddy Ricch] today via Mercury Records/Republic Records.

Listen to “Cooped Up” HERE
Watch the lyric video HERE

https://postmalone.lnk.to/tctIt heralds the arrival of his fourth full-length offering and the summer’s most-anticipated record, Twelve Carat Toothache, on June 3, 2022. Pre-order/pre-save Twelve Carat Toothache—HERE. It stands out as his first full-length in three years since the triple-platinum Hollywood’s Bleeding crashed the Billboard Top 200 at #1.

To kick off the album campaign, Post will also perform on Saturday Night Live this coming Saturday, May 14th, the artists first appearance on the celebrated show.

“Cooped Up” notably marks the second collaboration between Post and Roddy. In 2019, the GRAMMY® Award-winning RIAA diamond-certified Compton rapper appeared on the remix of Post’s quintuple-platinum anthem “wow.”

Late last year, Post tested the waters with the explosive “One Right Now” with The Weeknd. It vaulted into the Top 10 of the Billboard Hot 100 and drummed up over 1 billion streams in a few months’ time.

The Sports Metaverse

The Sports Metaverse, the world’s first virtual world specifically focused on sports, today announced a signed partnership with UFC icon, Amanda Nunes, to offer personal training in her metaverse gym. The Ultimate Fighting Championship (UFC) is a US-based, mixed martial arts (MMA) company, of which, Nunes is a two division UFC champion and considered to be the greatest female MMA fighter of all time. This partnership inaugurates the launch of The Sports Metavserse landsale, where users can trade NFTs, buy land, interact with iconic sportspeople, and visit stadiums. The pre-sale is currently ongoing and will be opened to the public in June.

The Sports Metaverse is a digital world devoted solely to sports. The most prominent sports stars, brands, and clubs are united together in one place. The Sports Metaverse is being built by SportsIcon and industry veterans from Sony, Doom, Playstation Home, and Nvidia. 

Nunes is building her personal gym in the Sports Metaverse. She’ll appear in 3D and coach users on how to fight:

“It always was a dream to have a gym. You want to be in control of your stuff, you want to train the way you want. You want to be able to share with the fans. I’m building my own gym in the real world and now I have one in the metaverse. It’s very exciting! I can’t wait to put all my posters in my own gym! I’ve made a lot of history in MMA and I can’t wait to have all my pictures and memories of these moments in my gym, so every time I walk in I have a good vibe and be able to train to do even more good things in the sport. I can’t wait for the next step in my life!” Nunes commented. 

The Sports Metaverse is offering land for sale in the metaverse in Lion Lands and the Sports City, the prime real estate of the Sports Metaverse and one of seven islands. Users can visit a sports casino and a stadium, watch live sports, socialize, Play2Earn, acquire NFTs with sports stars, get a luxury fan cave to display them, and can interact with Amanda Nunes. Five companies have already pre-bought land. They include Phat Fish Fantasy, Own the Moment, ThriveFantasy, Beyond The Game Network, and Press Sports.

SportsIcon CEO and Co-Founder Chris Worsey commented:
‘We are delighted to welcome Amanda Nunes and the five sports brands to the Sports Metaverse. Amanda’s gym and the training she will offer are unique. We are the only metaverse volumetrically capturing icons like this, enabling consumers to interact with top athletes in a completely new way. This is groundbreaking stuff and we can’t wait for the public land sale in June.’

Besides Amanda Nunes and Romelu Lukaku, a series of sports stars and brands are lined up for The Sports Metaverse, with agreements underway with leading athletes from soccer, tennis, MMA, basketball, and baseball. A public land sale for the Sports Metaverse will take place in June. Brands can currently apply for the private land pre-sale and users for the white list via the Sports Metaverse website. 

For more information visit Sports Metaverse

Doja cat rca records artist releases Vegas from Elvis Original Motion Picture Soundtrack via 360 magazine

DOJA CAT – VEGAS

RCA Records drops Doja Cat’s melodic, bouncy new single “Vegas” from the ELVIS Original Motion Picture Soundtrack. The soundtrack is set to be released the same date as Baz Luhrmann’s forthcoming film ELVISJune 24, starring Austin Butler and Tom Hanks. The track incorporates “Hound Dog” in a unique, singular way that only Doja Cat could ever do. Doja debuted the catchy single for the first time at Coachellathis year, where she received high praise for her set; UPROXX proclaimed “…we’ve definitely seen all the evidence we need to say that Doja should have headlined Coachella 2022.” She also brought out acclaimed Gospel artist, Shonka, who plays Big Mama Thornton in the film and will be on the upcoming soundtrack as well. 

Listen to Doja Cat’s “Vegas

ELVIS is an epic, big-screen spectacle from visionary filmmaker Baz Luhrmann that explores the life and music of Elvis Presley (Austin Butler) through the prism of his complicated relationship with his enigmatic manager, Colonel Tom Parker (Tom Hanks). The soundtrack features Elvis’s extraordinary body of work spanning the 1950s, 60s and 70s, while also celebrating his diverse musical influences and enduring impact on popular artists today.

Buy/Stream “Vegas

ELVIS Movie Socials:

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Doja Cat Socials:

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FLO via Amaiya Davis for Republic Records for use by 360 Magazine

FLO – Cardboard Box

London-based girl group FLO releases the acoustic video for their buzzing single “Cardboard Box.” 

Watch the acoustic video for “Cardboard Box” HERE and the official video HERE. In the video, they showcase their love for honeyed harmonies and rich emotion, fusing the classic old school R&B they still obsess over.

When British girl group FLO broke onto the music scene with “Cardboard Box,” their fearless debut single and official video that has captured the essence of a group at the helm of their music and visual identity, the world took note. Receiving love from global superstars including Missy Elliot, SZA, Victoria Monet and JoJo, with one tweet stating “the uk girl groups are coming hard,” featuring a clip of “Cardboard Box,” has led to over 3 million views.

Already receiving critical praise from, i-D, NME, Complex, and more, “Cardboard Box” is a staggering introduction to the world of FLO. The lyrics are harmonized over an immaculate MNEK production that fuses early ‘00s R&B, complete with irreplaceable-esque guitar figures and dancehall flavors. With an ethos of self-love, female empowerment and supporting women in music, FLO have already built a loyal fanbase on TikTok (over 150k followers and  4.1m likes) having been called “the future of R&B” (Complex) for their stripped back acapella sessions, giving new life to their favorite tunes with unbreakable chemistry.

FLO’s origin story speaks to their name—it flowed. Stella spent the first few years of her life in Mozambique before moving to the UK aged five, and met Renée at school in London, where they bonded over their joint love of singing and were familiar with Jorja via social media. Jorja was born in Germany and grew up in Hertfordshire and was on her own musical journey, but it was a chance meeting at an audition where they all locked eyes: “I saw the girls and we screamed across the room. I knew from that moment we were about to start something big,” says Jorja.

For the past two years FLO have honed everything from their sound to their look (“Us but elevated,” as Stella succinctly puts it), working with the likes of LOXE (Grammy-nominated, NAO), KABBA, Aston Rudi (Mahalia), newcomer Jamal Woon, and KAYTRANADA collaborator Lauren Faith. The sisterly bond within FLO runs deep, having all been raised by powerful single mothers and understanding the gravity, hustle and tenacity of picking this career path. It is clear that FLO’s natural bond is crystalline, and the life situations they are beginning to navigate have only brought them closer and stronger together. Join the story NOW of our next big homegrown girl group.

HULK2021009 via Dale Kweon for Marvel Comics for use by 360 Magazine

Predator Variant Covers

In anticipation of all-new Predator stories coming to Marvel Comics in July, the extraterrestrial hunter will also steal the spotlight on a series of chilling variant covers. Across twenty breathtaking pieces by the industry’s top talents, fans will get to witness their favorite Marvel Super Heroes in epic showdowns with the iconic and terrifying Predator.

Since making its debut in the landmark 1987 film, the remorseless alien killer has invaded pop culture in film, comic books, video games, and more. Now, the Predator begins a new conquest in a comic series launching this summer. Capturing the horrifying, unforgiving nature of Predator with classic Marvel Comics storytelling, these outstanding covers are sure to capture the imagination of both Marvel and Predator fans as they prepare for the launch of “PREDATOR #1!”

Don’t miss your chance to enjoy this unparalleled mashup by collecting each Predator variant cover starting this July. Check them all out now and don’t miss your chance to enjoy this unparalleled mashup by collecting each Predator variant cover starting this July.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

Essentia Water campaign featuring basketball star Jimmy Butler via 360 magazine

Essentia Water Campaign

Essentia® Water, the pioneer of ionized alkaline water in the U.S., today launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its “Stop for Nothing” campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.

Essentia’s philosophy is that a better you, starts with a better water. Today’s world demands resilience, and resilience starts with self-care. The new campaign creative highlights how Essentia’s Supercharged Ionized Alkaline Water not only hydrates, but can also help promote a sense of renewal to keep your mind and body focused on achieving your goals.

Each of the brand’s campaign partners have one thing in common – the relentless drive to constantly hone their own craft and stop for nothing in pursuit of their goals:

  • Nicknamed “Jimmy Buckets,” Jimmy Butler is a 6-time league all-star and a decorated titan in his sport. Most recently, he led his team to the top seed in this year’s playoffs.
  • Justin Fields was selected in the first round of the 2021 professional draft and is the second quarterback in his team’s history to surpass the century mark in rushing.
  • Tate McRae’s hit single “you broke me first” has achieved over 1 billion streams and the #1 spot on the Top 40 US radio charts, landing her on Forbes’ 30 Under 30 list – the youngest musician to be included.

“This campaign underscores the importance of taking care of yourself so you can continue chasing your dreams, and focus on the things that are important to you,” said Zola Kane, Head of Marketing at Essentia Water. “Our partners personify that extraordinary combination of grit and determination we not only admire, but strive to inspire through our products and campaigns. We are both proud and humbled to be working with these superstars.”

The new “Stop for Nothing” campaign was created in partnership with Essentia’s lead creative agency Droga5. It includes 30-second, 15-second, and 06-second spots that will air across digital and social channels, along with online video platforms – specifically Hulu, YouTube and NBC Universal beginning May 2, 2022. The campaign films can be viewed on Essentia’s YouTube channel at youtube.com/c/essentiawater.

Visit EssentiaWater.com to learn more and find your closest retailer at essentiawater.com/store-locator/.

About Essentia Sub, LLC:

The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you, starts with a better water. Headquartered in Bothell, WA, Essentia Sub, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is CarbonNeutral Packaging Certified® and distributed in more than 100,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel*. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.

360 Magazine's cover artist Nicky Jam releases new music

Nicky Jam – Ojos Rojos

Singer, songwriter, actor, entrepreneur, and one of the great urban-music pioneers Nicky Jam takes over the Billboard charts with his song “Ojos Rojos“, positioning himself as the #1 song in Latin Airplay and Latin Rhythm.

During a successful world tour, Nicky Jam, who has just done two sold-out concerts in Canada, celebrates that his most recent promotional single “Ojos Rojos” is acclaimed by his fans. The song tops both Latin Airplay and Latin Rhythm charts from Billboard magazine.

“I feel very happy for this professional moment that I am experiencing. Taking my music to so many cities and receiving so much love from the audience is indescribable and adding to that the great support that a song that we did with so much love like ‘Ojos Rojos’ is having, is a great blessing. Thanks to all my fans, everything we do is because of and for you”, said Nicky Jam.

Under La Industria INC record label, the song “Ojos Rojos” collects more than 16 million views on YouTube less than two months after its premiere.

Additionally, the artist is ready to begin the next stage of his INFINITY TOUR 2022, landing on the old continent by May 13th with a new live experience in the city of Paris, France.

About Nicky Jam

Nick Rivera Caminero, known as Nicky Jam, is recognized around the world as a pioneer of Latin urban music. At the age of 11, he recorded his first album, …Distinto A Los Demás (Different from the Rest), which attracted the attention of DJs and artists in Puerto Rico.

As a young adult, Nicky Jam quickly rose to the top of his genre with radio hits including “Yo No Soy Tu Marido (I’m Not Your Husband),” “Me Voy Pa’l Party (I’m Leaving for the Party),” “Fiel A Tu Piel (Faithful to Your Skin)” and “La Combi Completa (The Complete Package),” among others. He toured the world and became one of Latin urban music’s first international stars. In February 2015, Nicky Jam teamed up with Enrique Iglesias to release “El Perdón (Forgiveness)”, his most internationally acclaimed single to date. In 2018 he earned three Latin GRAMMY nominations and appeared on the all-star remix of “Te Bote (I Dumped You),” whose video became the most watched on YouTube in any genre during 2018.

SK8 press photo via Jimmy Fontaine for use by 360 Magazine

SK8 – Taylor Gang

Omaha, Nebraska-born, LA-based artist SK8 has risen to acclaim with an insatiable desire for his craft. Beginning music in his early teens, the now 27-year-old recording artist has opened for the likes of Lil Wayne, Rae Sremmurd while also working with Wiz Khalifa.

SK8’s devotion to his music has been evident through the course of his career, earning him widespread success – which he doesn’t plan on ceasing anytime soon. 360 Magazine’s Vaughn Lowery had the opportunity to speak with SK8 regarding his rise to critical notoriety, where his creativity stems from and his star-studded new album Last Day on Earth.

Listen to SK8 on 360 MAG PODCAST HERE.

To truly understand the talent that is SK8, it’s important to appreciate his start in the music game. Nathan Maloley, also known as SK8, has had a passion for music his entire life. He began making his own music and downloading his tracks onto CD’s when he was in his early teen years.  

Even taking choir for a few years in school, SK8 remembers his early beginnings writing music. While growing up, he found “that [music] was almost my escape. I would always go home […] and look up YouTube beats and [begin] writing.”

Back in 2013 and 2014, artists were constantly being found online via social media. SK8 recalls searching for new artists to listen to, “I really wanted to find a new artist, like, who was the up-and-coming artist?” Little did he know, his time was swiftly coming.

Stuck in the middle between a potential basketball or music career, SK8 juggled his two loves throughout high school leading into college. The Omaha community knew about his dreams to become a rapper, and this led to further connections with the people around him.

SK8 attended Hastings College in Nebraska, a performing arts school which allowed him to also play basketball. During his freshman year, artists would frequently come perform at the school, which led to SK8’s early performance gigs. SK8 would open for the artists coming to the school, gaining him even more recognition within the music industry.

His freshman year, SK8, too, decided that he was going to go after his dream of chasing a professional music career, dropping out of college, and giving up basketball. Moving back home with his mother, SK8 dove into music, which took off quickly after.

His debut break into the scene came from his collaboration with Jack and Jack, popular Viners back in the mid 2010’s. The Viners went to SK8’s high school and decided to link up and work on music together. They came together to create “Like That,” a track that ended up going certified gold independently.

This collaboration ultimately kicked off his career, and SK8 joined Jack and Jack on their tour. Taking full advantage of his time on the road, SK8 made it his mission to connect with a new fanbase. “I was the guy that was opening up, like, yo ‘Imma get as many fans as I can.’” He remembers bonding with fans after the shows, gaining more of a following on social media after the tour closed.

Joining Jack and Jack on their tour opened even more opportunities than SK8 could have ever foreseen. Through the widescale exposure that he gained on tour, this allowed SK8 to connect and open for popular rap artists Rae Sremmurd and Lil Wayne.

Well on his way with a whole new set of fans, SK8 embarked on his first solo tour in 2016 celebrating his Skaterade project. The tour was a great time for SK8 to travel and meet his fanbase. He recollects the thrill, stating, “It was a really, really cool tour to see where my fans were at, and just [to] independently be on the road, it was a really good time.”

Soon after the tour wrapped up, SK8 began contemplating what his next steps were going to be. After accomplishing so much in the early stages of his career, what would come next? He had a longstanding dream of opening his own label, to which he began to pursue while connecting industry professional James McMillan.

McMillan and SK8 joined forces to start the imprint known as Alignment Records. The two began pitching their record label and found partnership with Atlanta Records swiftly after opening up Alignment.

Continuing further with the process, SK8 questioned who would help oversee the project, “Sh**, I got the label, but who’s gonna manage this sh**?”

And then, it seemingly all fell into place.

Having met Wiz Khalifa in Los Angeles a few times prior, SK8 recalled one late night in the studio where the two artists began their first collaboration track together. At 4 AM, Wiz happened to be at the same studio as SK8, where SK8 showed Wiz some of his new tracks. The pair started going back and forth in the studio, knocking out a hook and verse, completing their first joint track.

After this night, they kept in touch via Wiz’s manager Will Dzomback. Dzomback was very interested in SK8, inviting him to sign with Taylor Gang Management. Platforming SK8’s talents to a whole new level, this collaboration set his career to new altitudes.

Previously more immersed in the rap/hip-hop genre, SK8 showcases a newfound rock/pop punk era on his new album Last Day on Earth. He accredits his longstanding love for rock music back to his adolescence.

My dad listened to Bob Marley, that was his favorite artist, […] I grew up listening to Red Hot Chili Peppers, and also my hip hop inspirations too, I’ve always listened to a bunch of sh** like Nirvana and Kurt Cobain.”

The start of SK8’s transition to the rock/pop punk sound arrived after working with Machine Gun Kelly’s drummer, Rook, in the studio. Rook and SK8 met in LA a few years back and have stayed friends for quite some time.

Bouncing off of each other in the studio, they began recreating and mixing old rock classics. Popular tracks from artists like SK8’s beloved Red Hot Chili Peppers and Nirvana became completely transformed; SK8 had found his new sound.

“[Rook] started just playing some live instruments, […] he started playing some sh**, I think it was the ‘Pages melody, and that was kinda the first song that we were like ‘this is gonna be tight,’” said SK8. “I listen to a lot of old school stuff, […] I wanted to just strip the music, and not just go on beats. We really took the time, went in there with guitar riffs.”

Tracks like “Girl Next Door” came out of this genre blend experimental phase that SK8 boarded on. “It was really cool bringing Wiz into that feel, too,” he says about combining hip-hop with rock influences, “I’ll have my whole album finished, and you know, I’ll have verses open just in case, […] he came to me and was like ‘Nah, that one right there, ‘Girl next door.’”

The addition of live instrumental pieces took the album to whole heights. SK8 accredits this while speaking about the vision for Last Day on Earth, stating, “The motivation really was like, yo, I wanna create something that’s authentic to me but still I wanted to, like, have live elements, […] I didn’t want to just rap and do melodies over just beats. I wanted to create something that had all live elements.”

In the works since the start of the pandemic, Last Day on Earth has been a long time coming. Taking over two years to perfectly craft and complete the body of work allowed SK8 to fully enjoy the experience of making the project.

“I really enjoyed making this project,” he begins, “I had a really, really good team around me that helped me bring this album to them, so I have to give props to them, for real.”

Considering what’s next for SK8, the sky seems to be the limit. At the forefront of his priorities is to stay consistent and continue pushing out new music that he believes in.

The two-year hiatus between his previous drops allowed SK8 to have “a good period of time to actually really find the sound that I wanted to find, and now that I found it, I’m really dialing in.” He remarks, “I wanted to tap into the real me, I didn’t want to tell a story that wasn’t me, I didn’t want to do nothing that wasn’t me.”

For those with aspirations of starting a career in music, SK8 has some great advice. “It may sound cliché, but never give up. If it’s something that you really, really enjoy and really love doing, just don’t give up, there’s been a lot of ups, there’s been a lot of downs […] don’t give up, your time is gonna come, you’re gonna get your break.

“You don’t have to be mainstream, you don’t gotta to be the biggest artist in the world, you can still make music and make money at the same time. That’s what I, like, wake up and am always grateful and blessed to wake up and do music, that’s what I love.”

Article by: McKinley Franklin x Vaughn Lowery

SK8 press photo via Jimmy Fontaine for use by 360 Magazine
SK8 press photo via Jimmy Fontaine for use by 360 Magazine
Photo Credit: Jimmy Fontaine
El Alfa releases new album via 360 MAGAZINE

El Alfa – Sabiduría

El Alfa, the most representative Urban artist from the Dominican Republic releases his 4th studio album titled “Sabiduría” (Wisdom).  A comprehensive production of 14 songs with “explosive” collaborations that transports the artist closer to the Anglo market, proving a musical maturity that the interpreter defines as “the best I have done in my artistic career to date.”

The album’s title “Sabiduría” hails from the mere meaning of the word; ‘wisdom’ being the definitive feature of El Alfa’s artistic career; foresight, prudence, insight and experience are contributing factors that have allowed him to make the best decisions over time to climb the steps of musical success.

“Each of my albums has been the clear representation of my artistic career. From the man who understood that discipline would be his livelihood, to the man today who has the wisdom to make his dreams come true. I hope you enjoy it,” El Alfa said.

The album encompasses contributions from musicians and artists from different walks of the world including Chael Produciendo, the genius behind the worldwide success of “La mamá, la mamá,” Dominican artist/producer La Nota, as well as Cubans Mauro and Lenier who poured their indisputable “flow” into the production of “Sabiduría.”

“Sabiduría” releases simultaneously along with the music video “Máquina de dinero” a collaboration with American rapper French Montana and introducing young Dominicans Braulio Fogón and Kaly, Ocho, the new generation of urban artists from this musical hit producing Caribbean country.

Additionally, “Sabiduría” contains musical collaborations with Lil Pump, Lenier, T.Y.S, Valentino, Farina and El Mayor Clásico, with the latter, El Alfa premiered the first single off the album titled “Galapin.”

“Wisdom” is available for streaming on all digital music platforms.

Watch Bendecido HERE.