New Netflix Series Premiering June 4 Gives Unfiltered Access to the Brand’s Bold Comeback Led by Shaquille O’Neal and Allen Iverson
WHAT:
Reebok, in partnership with Jersey Legends and The Intellectual Property Corporation, is proud to unveil the official trailer for Power Moves, a six-episode Netflix docuseries that takes audiences behind the scenes of Reebok’s high-impact return to basketball under the leadership of Shaquille O’Neal (President, Reebok Basketball) and Allen Iverson (Vice President).
Power Moves is an all-access look at the strategy, hustle, and heart driving one of the most exciting brand transformations in recent history. From the Boston headquarters to court-side decisions, the series captures the real-time evolution of Reebok as it reclaims its place in the culture.
The full series premieres June 4, 2025, exclusively on Netflix.
WHY IT MATTERS:
Power Moves isn’t just a story about sports or sneakers—it’s about legacy, leadership, and the power of believing in something bigger. The series captures the cultural momentum Reebok is building and the passion driving its next chapter.
WHO TO WATCH:
Shaquille O’Neal, President, Reebok Basketball
Allen Iverson, Vice President, Reebok Basketball
Todd Krinsky, CEO, Reebok
Featuring Reebok athletes and creators including Angel Reese
Executive Produced by Shaquille O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg
Coach and the Women’s National Basketball Association (WNBA) today announce a multiyear partnership aimed at championing courageous self-expression through basketball and beyond, with Coach becoming the official handbag partner of the league.
Highlighting the intersection between sports and fashion, the agreement brings on Coach as the WNBA’s luxury handbag brand, with the goal of empowering players and fans to courageously express themselves. The initiative also underscores Coach’s grounding purpose, the Courage to Be Real, a platform meant to inspire people to confidently explore all the facets of their identity.
The collaboration will be spotlighted across key events and moments throughout the season, beginning with the WNBA Draft 2025 presented by State Farm® on Monday, April 14 at The Shed in New York City. Throughout the evening, the WNBA Draft Orange Carpet presented by Coach will welcome the newest class of WNBA rookies.
Coach will also partner with and amplify the stories of five WNBA prospects who are bridging the worlds of sport and fashion as exceptional athletes who express themselves with their own unique style. The five WNBA prospects are Paige Bueckers (University of Connecticut), Hailey Van Lith (Texas Christian University), Aneesah Morrow (Louisiana State University), Kiki Iriafen (University of South California), and Sonia Citron (Notre Dame).
“Coach and the WNBA share a belief in the power of self-expression,” said Coach Chief Marketing Officer Joon Silverstein. “We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds both on and off the court, inspiring our audiences to embrace the many possibilities of who they are and who they can be.”
Additionally, Coach will become the presenting partner of WNBA Pride, a platform the league launched in 2014, which marked the first time a pro sports league formed an integrated program to celebrate the LGBTQ+ community. In addition to a slate of nationally televised games, WNBA Pride presented by Coach will spotlight the third consecutive season of the Pride Is Love limited content series available on the WNBA App.
“The WNBA sits at the intersection of sport and lifestyle and has always championed players to translate what they do on the court into their own personal style off the court,” said WNBA Chief Growth Officer Colie Edison. “We look forward to joining forces with Coach to inspire fans everywhere to embrace individuality, especially around some of our most anticipated tentpole moments, including the WNBA Draft Orange Carpet and WNBA Pride presented by Coach.”
Beyond the WNBA Draft presented by State Farm® and WNBA Pride, Coach will be an associate partner of AT&T WNBA All-Star 2025, where fans and players will converge in Indianapolis for the midseason showcase and a celebration representing the intersection of sport, fashion, music and culture.
Reebok Basketball announces its next player partner signing, Dallas star DiJonai Carrington. Named 2024 WNBA Most Improved Player and 2024 First Team All-Defense, Carrington will bring her explosive energy to the growing Reebok hoops roster.
“I’m excited to continue the family legacy and join the Reebok Basketball roster,” says DiJonai Carrington. “Reebok Basketball is officially back, and I can’t wait to bring the energy on court in the new Engine A.”
As part of the multi-year endorsement deal, Carrington will support Reebok brand activation and will help bring awareness to the brand’s performance and lifestyle offerings, including the newly released Reebok performance basketball shoe, the Engine A.
Scoot Henderson is too shifty. The latest version of his signature performance shoe, Scoot Zeros II, is decked out in eye-catching Caution colorways as a warning to anyone trying to get in his way. Inspired by his personal mantra (O.D.D.: Overly Determined to Dominate) and his shifty style of play, the Scoot Zeros II Caution features a sleek, streamlined design with bold colors, NITROFOAM™ cushioning, PWRTAPE for upper durability and internal reinforcement, and a high-performance rubber outsole for end-to-end play.
Scoot Zeros II Caution will be available starting March 21st at Foot Locker, Kids Foot Locker, PUMA.com, and the PUMA Flagship store, retailing for $100.
NBA STAR JAYLEN BROWN JOINS TEAM OAKLEY TO REWRITE THE RULES OF SPORT STYLE & EYEWEAR
Oakley’s basketball DNA traces back to the ’90s, when legends walked the bunker halls and trained in secret spots across the brand’s Global Headquarters in Foothill Ranch, California. Now, nearly 50 years in, that same DNA today marks a major return with the entrance of Jaylen Brown.
Marking a progression to the past, and writing a new chapter towards the future, Brown’s unique vision merges with Oakley’s mad science of wrapping innovation in art—for a partnership rooted in culture, community, and redefining what’s possible.
This multi-year partnership brings one of the most exciting athletes of our time into the Oakley-verse to shape a new design philosophy. Brown will collaborate with world-class teams in research and development, creative design, and production to reimagine sport style apparel and eyewear, including special edition product collaborations with his recently launched performance brand, 741. Oakley will also serve as Brown’s apparel and exclusive eyewear sponsor.
The partnership extends to Brown’s efforts in cultural advocacy and to empowering the youth, with Oakley supporting The XChange and 7uice Foundation. In addition, Brown will be supporting the EssilorLuxottica OneSight Foundation that works to eliminate uncorrected poor vision to underserved communities worldwide.
“This is my first ever brand partnership in my career, and that’s because I had a mission to only align with brands that mirrored my vision and values in every aspect—self-expression, style, and unity. Oakley’s innovation and dedication to advancing sports and culture, while inspiring today’s youth, makes this partnership a powerful and meaningful move,” says Jaylen Brown, Team Oakley Athlete.
Known for his leadership and cultural impact, Jaylen Brown is a standout, pushing the limits both on and off the court. His distinct style mirrors Oakley’s bold, innovative approach, fusing culture and sport to inspire a generation to be who they are. This current NBA season Brown has been spotted sporting some of the most iconic styles from Oakley history. He has worn designs from the early 2000’s Over-The-Top to the Oakley Plantaris, all the way to the Oakley Prescription eyewear.
“Basketball has always been part of our heritage—a spark for something bigger in culture and community,” says Caio Amato, Chief Marketing Officer at Oakley. “Jaylen is truly a one of a kind—an athlete who shares our commitment to innovation and purpose that drove this partnership. Together, we’ll push boundaries and create projects that inspire the next generation in sports. Welcome to the family, Jaylen.”
Sets To Innovate the Gaming Industry, Creating the First High-Profile Gaming Entertainment League of Its Kind With Names Like Bryce Hall and T-Pain Announced as Team Captains
Global Gaming League (GGL) is the world’s first of its kind multi-title gaming entertainment league set to revolutionize the industry, composed of high profile celebrity team owners whose four player teams of skilled and casual gamers, popular personalities, and influencers compete in live, in-person gaming tournaments in Las Vegas. Teams play both new video games such as Call of Duty and Rocket League and retro video games such as Pac-man, Donkey Kong and Tetris, and everything in between, from Street Fighter, to Golden Tee Golf to Mario Kart, and beyond.
Founded by notable gaming disruptor and entertainment mogul, Clinton Sparks, The GGL is a gaming entertainment league where gaming, fashion, music, sports, celebrity, competition, and culture converge, targeted at bringing the video game lifestyle and culture to the masses, while providing an unparalleled live, in-person and virtual interactive, entertainment experience for all ages. They recently unveiled their GGL headquarters, an impressive, state of the art 43,000 sq ft. Las Vegas gaming campus.
The league is officially launching with a select group of focused teams led by globally recognized celebrity names across different realms of talent during 2025. Artists such as multiple Grammy and BET award winning artists T-Pain, and Jermaine Dupri along with personalities like Bryce Hall and Flavor Flav have already signed on as team owners, with notable actors, global music artists and DJs, sports figures and internationally renowned personalities representing a vast array of industries set to be announced.
“The GGL will make gaming a household name like the WWE did for wrestling, and UFC did for mixed martial arts. It’s the fastest growing form of entertainment in the world, and we all game, yet, it’s completely disconnected from mainstream, pop-culture, and the streets. This is what The Global Gaming League is going to change.” adds T-Pain.
“The GGL is here to disrupt the over $200 billion dollar gaming industry by converging gaming, music, fashion, sports, celebrity, and culture while authentically integrating and elevating gaming into mainstream and pop-culture,” adds CEO, Grammy nominated producer and League Founder, Clinton Sparks. “Gaming is the fastest growing form of entertainment in the world and generates more revenue than the movie and music industries combined with almost 500 billion projected revenue by 2028, and has true global appeal. We created a model that will connect cultures, build international bridges, uplift underserved communities, and close age gaps.”
Further adds Sparks, “We’re all familiar with massive established leagues like the NBA and MLS to even newly formed leagues like LIV Golf League and Major League PickleBall. These leagues allow aspiring athletes and professional hopefuls an opportunity, something for fans to watch, as well as products to be sold. However, none of these produce the revenue that the gaming industry generates, yet, there is no league for the billions of casual gamers around the world to aspire to become a part of, build a career in, make money, elevate their notoriety, or compete in. And, there certainly isn’t anything in this massive industry that connects to culture, has mainstream relevancy, or provides entertainment to the non-endemic gaming community. That is where GGL comes in.”
cross-platform marketing. He has an outstanding track record of success and a background in managing multiple products from ideation to market launch. Clinton is also a Grammy-nominated, multi-platinum music producer, songwriter, and DJ responsible for over 80 million records sold to date.
Clinton continued pushing gaming into the mainstream and advocating it as a career path for underserved communities by co-founding XSET, where he raised millions of dollars and created groundbreaking initiatives. These included building the first-ever gaming lounge in a Las Vegas nightclub, partnering with The Boston Red Sox, and signing hip-hop artist Tee Grizzley to the company as a character inside GTA and NFL star Ezekiel Elliott.
T-Pain, GGL Board Member and Executive Director of Strategy, has not only changed the course of pop, hip-hop and R&B, but has reshaped the fabric of culture itself. He’s sold over 50 million singles, accumulated billions of streams, racked up 10 iconic #1s on the Billboard Hot 100 and captivated the world with his charismatic live performances, earning a reputation as a global phenomenon. Since emerging in 2004, T-Pain’s influence has transcended generations in music and more. He shines as a Twitch phenomenon and uber popular streamer, head of his own Nappy Boy Entertainment, Nappy Boy Automotive, Nappy Boy Gaming & Nappy Boy Dranks, podcast host, director and editor, expert drift driver, actor, author and spokesperson.
Although not selected for the $25,000 grant through Verizon Small Business Digital Ready in partnership with LISC (Local Initiatives Support Corporation), I was honored to receive an exclusive invitation to attend the Verizon Super Bowl FanFest LIX private event. Recognized for my dedication to leveraging Verizon’s tools and resources—not only for my own business but also for supporting a broader community of entrepreneurs—I had the privilege of enjoying an unforgettable afternoon celebration.
The ultimate game-day experience at MetLife Stadium was a humbling acknowledgment of the work I’ve done in my community as a small business and engagement with the Small Business Digital Ready platform. The event provided a unique opportunity to connect while enjoying great company, delicious food, and all the excitement of Super Bowl Sunday on the big screen. Kendrick Lamar and SZA headline the halftime show for an unforgettable socially responsible performance. Featuring Samuel L.Jackson as Uncle Sam while Serena Williams showcased her Compton roots with a C-walk. LIX established new records for the largest telecast audience, with an estimated 128 million according to Nielsen.
‘I am grateful for the recognition and the opportunity to be part of such an inspiring experience, further motivating me to continue making an impact within my community and beyond.’ -Armon Hayes
Verizon’s inaugural Super Bowl FanFest brought the thrill of Super Bowl LIX to 30 NFL cities nationwide. This exclusive event featured live music, and special appearances from football legends, transforming stadiums and venues into vibrant tailgate celebrations. Attendees had the chance to meet NFL greats such as Tiki Barber, Otis Anderson, David Tyree, Shaun O’Hara, and Jets icons Bart Scott, Leon Washington, and Nick Mangold during a pre-game meet-and-greet.
The event intentionally highlighted local small businesses, live music performances, interactive games, and immersive Super Bowl fan experiences—including on-field activities in select cities. Verizon customers were invited to share this once-in-a-lifetime event with family and friends, reinforcing the brand’s commitment to creating unforgettable moments.
Activities:
Step onto the field at MetLife Stadium for football challenges.
Play interactive tailgate games, video games, and VR.
Jam out with DJ Monte and DJ Jon Blak!
Join friendship bracelet making sessions, raffles for JBLSpeakers and Team phone cases, and more.
“Super Bowl LIX is the most anticipated sporting event of the year, but few get to experience it in person. We wanted to bring that collective excitement and energy to fans across the country with once-in-a-lifetime access they’ll never forget,” said Leslie Berland, EVP, Chief Marketing Officer at Verizon. “Verizon is the only brand that can do something like this. We’re leveraging the power of our sponsorships, national and local partnerships to put our customers at the center of this incredible event.”
For more information about Verizon Small Business Digital Ready, visit [HERE].
AXE, a top men’s fragrance brand in the world, is officially rolling out two new scent additions to the Fine Fragrance Collection Lineup: Cherry Spritz and Watermelon Freeze!
Both invigorating scents, AXE’s new premium fragrances fall in line with the hottest trends of the new year of sweet and gourmand scents, leaving you smelling yummy and delicious.
The Cherry Spritz fragrance offers tones of crisp red apple and warm, rich amber. Featuring warm, cozy notes of amber, musk and a splash of cherry goddess, this fragrance gives you a snug wrapped-in-a-blanket vibe. And to top it off, the scent entices you with a touch of white moss adding that irresistibly unique signature scent. It’s playful, it’s flirty and it’s a good time. Cherry Spritz will be available in body spray, where you’ll be hooked with just one spritz, and in deodorant sticks where the premium fragrance meets superior 72 hour odor protection in an aluminum free formula.
Meanwhile, Watermelon Freeze is the perfect blend of fun and finesse. With this scent, mouthwatering and juicy watermelon meets a zesty kick of sage and key lime for a sophisticated twist. The base notes are where the magic happens, grounding everything with the warm, woody vibes of white cedarwood and sandalwood. Watermelon Freeze will be available in body spray, where all it takes is one spray to be feeling fresh and classy, and in juicy and fresh deodorant sticks as well, keeping you smelling great all day.
More details on AXE’s Fine Fragrance collection can be found below my signoff.
The all-new fragrances will be available at Walmart.com for $7.98 as well as in deodorant sticks for $5.97.
Kendrick Lamar and Apple Music released the official trailer for the Apple Music Super Bowl LIX Halftime Show. The trailer confirms SZA as a special guest for Lamar’s upcoming and anticipated headline performance on the world’s biggest stage. Watch the trailer HERE.
VIDEO | Official Apple Music Super Bowl LIX Halftime Show Starring Kendrick Lamar * TRAILER
The Apple Music Super Bowl LIX Halftime Show telecast will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton serves as director. Roc Nation will also serve as the strategic entertainment advisor of the live performance.
Creative Direction for Lamar’s performance will be provided by pgLang.
Last year, the Apple Music Super Bowl LVIII Halftime Show starring Usher became the most-watched halftime performance of all time and garnered three 2024 Emmy nominations, including Outstanding Variety Special (LIVE). In 2023, the Apple Music Super Bowl LVII Halftime Show Starring Rihanna scored five Emmy nominations, taking home two, including Outstanding Directing For A Variety Special, a first in Super Bowl Halftime history.
Apple Music’s multi-year partnership with the NFL and Roc Nation brings the Super Bowl Halftime Show — the most-watched musical performance of the year — to millions of fans around the world. Apple Music celebrates musicians, songwriters, producers, and fans and offers the world’s best music listening experience with a catalog of over 100 million songs and immersive sound powered by Spatial Audio. Apple revolutionized the music experience with iPod and iTunes and continues the award-winning tradition with Apple Music. Follow @AppleMusic on TikTok, Instagram, YouTube, and Twitter.
Rema has released the official music video for fan favorite Ozeba. A track that has received traction globally with Rema fans and a must-repeat at his live shows, “Ozeba” is an ode to a cult classic horror film from Benin, Nigeria of the same name. An Edo word to mean “trouble” or “to be in conflict with someone else” the music video pays homage to the film genre by creating a thrilling visual soundscape to the menacingly anthemic song.
Watch the Jackson Forsythe directed video above or HERE.
The song appears on Rema’s critically acclaimed album, HEIS, released earlier this year which is now GRAMMY nominated for “Best Global Music Album” award. The album also appeared on many “Best of 2024” albums list with Rolling Stone crowning it as the “the strongest contender for the best Afrobeats album of the year.” American fans won’t have to wait long to catch the song live as Rema is set to take over the dessert at next year’s Coachella Music Festival in Indio, CA.
