SPORTS

PUMA – FOREVER. FASTER

PUMA Basketball has launched a global brand campaign establishing its position as a leader in basketball and igniting the future of its hoops division. The campaign titled, “FOREVER. FASTER – See The Game Like We Do” spotlights the brand’s roster of rising stars and established GOATs and invites the world to see the game like we do.

The campaign stars PUMA’s most recent signee Tyrese Haliburton and members of the brand’s decorated basketball roster – LaMelo Ball, Scoot Henderson, Breanna Stewart, and Flau’jae Johnson – drawing upon each player’s unique perspective on the game. Each player represents an individual backstory, their crew, and a unique style of play but together, they shape PUMA Hoops into what it is and personify FOREVER. FASTER.

“FOREVER. FASTER – See The Game Like We Do” debuts today, October 18th.

Reebok Basketball Signs Youngest Pro Hooper in USA History, Dink Pate

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The youngest pro hooper in USA history, Pate joins Reebok’s growing hoops roster alongside Angel Reese, Lexie Brown, and newly signed high school phenom Nate Ament, under the guidance of the brand’s President of Basketball, Shaquille O’Neal.

“Reebok is just different – it’s a perfect fit for me, my style, and the way I carry myself,” commented Dink Pate. “I’m just excited to be a part of the family, to represent the brand, and to show OG’s like Shaq and A.I. how serious I am.”

As part of the multi-year endorsement deal, Pate will support Reebok brand activations and will help bring awareness to the brand’s performance and lifestyle product offerings, including its newly announced performance basketball shoe, the “Engine A.”

Player Profile: Dink Pate (@d1nkpate, 23K Instagram followers)

Born March 10, 2006, 18-year-old Dink Pate is a professional basketball player who spent last season with the G-League’s Ignite Development team.
The still growing 6’7 point guard became the youngest professional basketball player in United States history at the age of 17.
Prior to joining the G-League, Pate was considered a top 5 player in his class.
Pate is projected to be a top 10 pick in the 2025 draft, with true top 5 potential.
Pate is a Reebok athlete through and through: He moves with confidence and charisma while following an untraditional route to the league, opting to bypass college and turn pro during his junior year of high school.

Reebok is expected to add additional players to its growing basketball roster in the coming days. To stay up to date, follow @ReebokBasketball on Instagram

Reebok Basketball + Dink Pate via 360 MAGAZINE.

Reebok Basketball Signs Elite Top 5 Prospect, Nate Ament

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A projected 2026 top 3 pick, Ament joins Reebok’s growing hoops roster alongside Angel Reese, Lexie Brown, and others, under the guidance of President of Basketball, Shaquille O’Neal.

“I’m so excited to welcome Nate into the Reebok family,” commented Shaquille O’Neal, who first joined the brand in 1992. “He’s a great kid who comes from an amazing family, and he’s got superstar potential on the court. We know he’s going to do big things, and we’ll be right there with him.

As part of the multi-year partnership, Ament will support Reebok brand activations and will help bring awareness to the brand’s performance and lifestyle product offerings, including its newly announced performance basketball shoe, the “Engine A.”

“Reebok has everything I need as a young basketball player to take my game to the next level,” commented Ament. “Shaq and A.I. – all my dreams have been lived out by these legends, so to have them as a resource is exciting. I’m just amped to see what we can do together with all the possibilities ahead.”

Player Profile: Nate Ament

Nate Ament is a versatile, 6’9”, small forward from Manassas, Virginia.
A five-star high school phenom and 2024 elite MVP, Ament is currently the #4 ranked prospect in the ESPN 100 recruiting index.
Ament is projected to be a top 3 pick in the 2026 draft and is regarded as one of the best all-around hoopers in his class.

Reebok is expected to add additional players to its growing basketball roster in the coming weeks. To stay up to date, follow @ReebokBasketball on Instagram

Reebok Basketball Signs Elite Top 5 Prospect, Nate Ament via 360 Magazine.

Amazon Music: Big Sean + Halsey + J Balvin

Amazon Music announced three new episodes featuring exciting, genre-spanning artists for its celebrated series, Amazon Music Live, with performances from Big Sean, Halsey, and J Balvin. Sponsored by the all-new 2025 Nissan Kicks, the livestreamed music series brings together football and music fans for can’t-miss performances from today’s most exciting artists, performing new music, live after Thursday Night Football on Prime Video. The seven-episode season kicks off next Thursday, October 17 with a performance from country music superstar, Jelly Roll.

Seven-time BET Award-winning and Grammy-nominated hip-hop heavyweight Big Sean will appear on the second episode (October 24) and take the stage to perform songs from his latest critically acclaimed album Better Me Than You, as well as fan favorites from his impressive catalog. In a nod to Homecoming celebrations at Historically Black Colleges and Universities, Big Sean’s episode will feature the artist performing alongside The Blue and Gold Marching Machine and The Fellowship Gospel Choir—the band and choir from renowned HBCU, North Carolina Agricultural and Technical State University. At the venue, fans will be able to experience Amazon Music Yard Fest, a Homecoming-themed fan event, as part of the AML taping.

The following week, on October 31, Halsey will take the stage for a special Halloween episode where viewers will be able to watch the artist perform music from her highly-anticipated fifth studio album, The Great Impersonator, live just after its release October 25.

On November 7, the next episode will spotlight global superstar J Balvin. Originally from Medellín, Colombia, J Balvin has released seven groundbreaking albums, earning his place as one of the best-selling Latin music artists, with over 35 million records sold worldwide. Known for his trailblazing efforts in breaking cultural barriers, he has become one of the top-10 most streamed artists, solidifying his influence on the global music scene.

Actress Liza Koshy will serve as the social host for AML, interviewing each artist before their performance about music and other topics. Follow @amazonmusic for exclusive content from Koshy from every episode of AML.

Each episode will stream live from Los Angeles and air exclusively on Prime Video and the Amazon Music channel on Twitch at 9 p.m. PT on Thursdays. Amazon Music Tonight!, the official AML pre-show, will also air live on Twitch starting at 8 p.m. PT. Hosted by Twitch personality Will Neff, the show will feature interactive mini-games, trivia, and challenges tied to each night’s performer. Sponsored by Nissan Kicks, Amazon Music Tonight! will also feature Nissan-branded games and segments.

Since its launch in 2022, AML has emerged as the preeminent location for artists to debut music live to millions of fans around the globe. The series has featured chart-topping artists like A$AP Rocky, Ed Sheeran, and Feid dropping new music during their AML performances. Each show is unique, with Amazon Music working hand-in-hand with artists to create new, bespoke sets that reflect each artist’s vision and style. Fans can expect the unexpected from AML, with special guests like Post Malone, Offset, GloRilla, and Machine Gun Kelly gracing the AML stage over the last two seasons. Acclaimed by publications including Billboard, LA Weekly, and Forbes, the series has continued to grow, with the viewership for Season Two of AML more than tripling compared to the series’ first season.

Each week’s performance will be filmed live in front of an audience in Los Angeles, and tickets will be available via live events company DICE, by invitation only. Select customers in the Los Angeles area will have access to an exclusive presale for each week’s performance. In-person attendees will be able to experience The Tailgate, a weekly fan event at AML, which will feature games, interactive contests, drinks and bites, photo moments, and more. To receive access to tickets for the in-person experience, register here.

Anyone can listen to Amazon Music by downloading the free Amazon Music app or wherever they listen to music, including Alexa-enabled devices. Learn more at www.amazonmusic.com.

For more information, visit amazon.com/about and follow @AmazonNews.

For more information about our products, services and commitment to sustainable mobility, visit nissanusa.com. You can also follow us on Facebook, Instagram, X (Twitter) and LinkedIn and see all our latest videos on YouTube.

JAYLEN BROWN – 741

NBA MVP and Boston Celtics champion Jaylen Brown has officially launched his debut performance brand, 741, marking a bold new chapter in his career. In a remarkable move, Brown has turned down over $50 million in endorsement deals from major sneaker companies to pursue full ownership and creative control of his own brand. 741 is now available for pre-order at www.741performance.com, with products set to go live for sale on October 22, 2024, both online and at select retailers.

The name 741 carries a deep personal significance for Brown, rooted in his connection to numbers and their spiritual meanings. Throughout his life, the numbers 7, 4, and 1 have appeared frequently, each representing spiritual awakening, hard work, and new beginnings, respectively. Together, these numbers align with Brown’s decision to step out on faith and pursue his own path, defying industry norms to create something truly reflective of his values. Brown explains, “741 is more than just a sneaker brand—it’s a statement about independence, creativity, and ownership.”

With the launch of 741, Jaylen Brown has established a groundbreaking company that aims to achieve four unprecedented goals in the sneaker and apparel industry. First, 741 is dedicated to creating technologically advanced, performance-driven products with no compromises in design or functionality. Second, it introduces a new economic model for endorsed athletes, giving them more ownership and control over their brands. Third, 741 ensures accessibility for all households, offering high-performance products at an affordable price. Finally, the company is committed to providing career opportunities to aspiring professionals from underserved communities, opening doors in all areas of performance and fashion retail.

The creation of 741 stems from Brown’s desire to create a solution for the traditional athlete endorsement model. By launching 741, Brown has created a brand where he is self-funding, designing, and producing from the ground up. He describes the decision to turn down $50 million in offers as a necessary step toward building something lasting, stating, “The understanding of ownership and value is what’s important for the next generation of athletes. It’s time to think different and be different… create new ideas. It’s time to create more value for everyone involved, from athletes to consumers to employees and the communities that support them”.

Inspiration for launching his own brand also came from Kobe Bryant, who, before his passing, was preparing to start his own independent sneaker line. Brown, a longtime fan of Bryant, was deeply moved by his vision. “Kobe’s journey taught me about being fearless and pushing sports, along with society, to new heights. That’s the mindset I’m bringing to 741,” says Brown, noting that the timing was right after signing one of the largest contracts in NBA history. With 741, he intends to build a legacy that transcends his NBA career, embodying his values of independence, creativity, and leadership.

Jaylen Brown also plans to revolutionize athlete endorsement deals by signing athletes directly to 741. These partnerships will offer athletes more control over their sneaker designs, tailoring products to their specific needs and style. Brown is committed to providing better financial terms and more creative freedom than traditional sneaker deals, empowering athletes to shape their brands and retain more of the profits. His goal is to shift the energy around how athletes engage with sneaker companies, focusing on true ownership and partnership.

Brown has fully immersed himself in every aspect of designing 741. Over the past two years, he has worked tirelessly, learning from industry giants and gaining hands-on experience in design while collaborating with Yeezy. This effort has resulted in sneakers and apparel that reflect his forward-thinking approach, blending performance and style with an emphasis on quality. “I’ve poured everything into designing 741, and it’s been just as challenging and rewarding as anything I’ve done on the court,” says Brown.

Accessibility is another cornerstone of 741, especially for young people and underserved communities. Brown has set a low cost rate for big kid sizes, a price point that is 40% or more below competitors. By making these premium shoes affordable, Brown is ensuring that families can purchase high-quality, stylish sneakers for their children without financial strain. “I want 741 to be a brand that gives back and makes sure kids of all walks of life can have shoes they love, without the crazy price tags,” says Brown.

Aligned with Jaylen Brown’s mission to address the wealth gap, 741 is dedicated to creating pathways for aspiring professionals from underrepresented communities. By offering exposure and career opportunities across various sectors—such as design, engineering, product development, sales, marketing, finance, and operations—Brown is positioning 741 as more than just a performance and apparel company. It serves as a platform for emerging talent to gain valuable experience and contribute to a leading brand, helping to break down barriers and create long-term economic opportunities in industries where diversity has often been lacking.

With the launch of 741, Jaylen Brown is not only redefining the boundaries of athlete-owned brands but also creating a lasting impact on the sneaker industry. His commitment to innovation, accessibility, and empowering athletes ensures that 741 is more than just a brand—it’s a movement that champions independence and creativity. As Brown’s journey continues, 741 stands as a testament to his dedication both on and off the court, and his vision to inspire the next generation to pursue their dreams on their own terms.

For more information on 741 and to place pre-orders, visit www.741performance.com.

PUMA HOOPS + LAMELO BALL – MB.04

PUMA Hoops and basketball phenom, LaMelo Ball, is back to announce the upcoming release of the MB.04 sneaker. The fourth chapter in the iconic MB signature line is a masterpiece of performance and style that’s as tough as Ball himself. To celebrate the drop, LaMelo is hitting the road on a multi-city tour across North America.

The North America Melo Tour is kicking off in Charlotte, the heart of Melo-mania, today Monday, August 26th, and making stops in Atlanta (Wed, Aug 28), Miami (Thurs, Aug 29), and culminating in a grand finale in New York City (Fri, Aug 30). Throughout the tour, Melo will be engaging with local communities and youth organizations to foster community within local hoops communities via meet and greets, product giveaways, basketball skills, and drills.

The NA Melo Tour is more than just the reveal of the MB.04. It’s a celebration of LaMelo’s rise and the impact he’s made on the game. But… one sneaker wouldn’t have been enough, so he’s dropping two! Alongside the MB.04, PUMA and LaMelo are releasing a new colorway of the LaFrancé 1:1, a sneaker that encapsulates LaMelo’s unique style with a striking baby blue hue and Y2K-inspired design elements.

Puma Hoops and Lamelo Ball MB.04 via 360 MAGAZINE.

Navigating the Seas

The Evolution and Features of Modern Cutwater Boats

Cutwater Boats have established a strong reputation in the boating industry for their innovative designs, quality craftsmanship, and versatile features. These boats are known for their ability to offer both comfort and performance, making them a popular choice among boating enthusiasts. This article explores the evolution of Cutwater Boats, the key features that set them apart, and why they have become a go-to option for those looking to navigate the seas with confidence.

The Origins of Cutwater Boats

Cutwater Boats emerged as a brand focused on meeting the needs of modern boaters by offering vessels that combine luxury and functionality. The company was founded with the vision of creating boats that are not only aesthetically pleasing but also highly practical for a variety of water activities. Over the years, Cutwater has become synonymous with quality and innovation, continually adapting to the changing demands of the boating community.

Cutwater Boats have carved out a niche in the boating world by offering vessels that combine luxury, performance, and versatility. With their innovative designs and commitment to quality, Cutwater Boats continue to be a popular choice for those who seek to navigate the seas in style and comfort. Whether you’re a seasoned boater or new to the world of boating, Cutwater Boats offer an experience that is both enjoyable and reliable.

Design Philosophy of Cutwater Boats

The design philosophy behind Cutwater Boats emphasizes versatility, comfort, and ease of use. Each boat is meticulously crafted to ensure that it meets the highest standards of quality while also being user-friendly. The sleek lines and modern aesthetic of Cutwater Boats are complemented by practical features that make them suitable for everything from leisurely cruises to extended voyages. This balance of form and function is a hallmark of the brand’s commitment to providing a superior boating experience.

Innovative Features of Modern Cutwater Boats

Modern Cutwater Boats are equipped with a range of innovative features that enhance both the performance and comfort of the vessel. These features include advanced navigation systems, powerful yet fuel-efficient engines, and customizable interiors that cater to the specific needs of the owner. Additionally, Cutwater Boats are designed with ample storage space, making them ideal for extended trips where extra gear and supplies are necessary. The integration of technology and thoughtful design has made these boats a favorite among those who value both style and practicality.

Performance Capabilities of Cutwater Boats

When it comes to performance, Cutwater Boats are engineered to deliver a smooth and stable ride in a variety of conditions. The hull design is optimized for both speed and fuel efficiency, allowing for longer trips without the need for frequent refueling. Whether navigating calm waters or more challenging seas, Cutwater Boats provide a reliable and enjoyable experience. The brand’s focus on creating vessels that perform well in different environments is one of the reasons why Cutwater has gained a loyal following.

The Appeal of Versatility in Cutwater Boats

One of the key selling points of Cutwater Boats is their versatility. These boats are designed to be adaptable, making them suitable for a wide range of activities, including fishing, cruising, and overnight stays. The ability to customize the interior layout and add features such as additional seating or fishing equipment makes Cutwater Boats a flexible option for boaters with diverse needs. This versatility has helped the brand appeal to a broad audience, from families to avid fishermen.

The Role of Comfort in Cutwater Boat Design

Comfort is a major consideration in the design of Cutwater Boats. The interiors are thoughtfully laid out to maximize space and provide a comfortable living area for those on board. Features such as plush seating, well-equipped galleys, and spacious sleeping quarters ensure that time spent on the water is as enjoyable as possible. The attention to detail in the design of the living spaces is a reflection of Cutwater’s commitment to creating boats that are not only functional but also a pleasure to use.

Technological Advancements in Cutwater Boats

Cutwater Boats incorporate the latest technological advancements to enhance the boating experience. From state-of-the-art navigation systems to modern entertainment options, these boats are equipped with everything needed to make time on the water both safe and enjoyable. The integration of technology extends to the boat’s systems as well, with features such as remote monitoring and automated controls that simplify operation. This focus on technology ensures that Cutwater Boats remain at the forefront of the industry.

Environmental Considerations in Cutwater Boat Manufacturing

In recent years, there has been an increasing focus on sustainability in boat manufacturing, and Cutwater Boats is no exception. The brand has made efforts to minimize its environmental impact by using eco-friendly materials and incorporating energy-efficient technologies. The engines used in Cutwater Boats are designed to be fuel-efficient, reducing emissions and conserving resources. Additionally, the company’s commitment to quality ensures that their boats have a long lifespan, further reducing their environmental footprint.

Customer Support and Community Engagement

Cutwater Boats is known for its strong customer support and active engagement with the boating community. The brand offers a comprehensive warranty and a network of service centers to ensure that customers can easily access the support they need. In addition to providing excellent service, Cutwater also fosters a sense of community among its owners, with events and forums where boaters can connect and share their experiences. This emphasis on customer satisfaction has helped Cutwater build a loyal customer base.

The Future of Cutwater Boats

As the boating industry continues to evolve, Cutwater Boats remains committed to innovation and excellence. The brand is continually exploring new technologies and design concepts to improve their boats and meet the changing needs of their customers. With a focus on sustainability, performance, and comfort, Cutwater is well-positioned to continue its success in the years to come. The future of Cutwater Boats looks bright as they continue to navigate the seas of innovation and customer satisfaction.

For those interested in enhancing their boating experience, exploring the range of cutwater boats parts can provide the perfect opportunity to customize and maintain your vessel. From essential components to specialized accessories, the selection of parts ensures that your Cutwater Boat remains in top condition and ready for your next adventure.

Olympics Paris 2024 Handover to LA

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Olympic Games Paris 2024 Concluded with the Handover of the Olympic Flag to Los Angeles.

Olympic Flag Journey Started in the Stade de France with Epic Stunt Featuring Tom Cruise.

Artists and athletes celebrate the LA28 Handover

H.E.R. Singing U.S. National Anthem in Paris

Billie Eilish, Red Hot Chili Peppers, Snoop Dogg and Surprise Performance with Dre Headline Musical Performances

Olympians Kate Courtney, Track and Field Legend Michael Johnson, and 2x Medalist Jagger Eaton

The Primetime presentation of the Closing Ceremony will begin at 7 p.m. ET/PT on NBC

Stay tuned for Autodesk’s “Countdown to LA28” presented by Visit California airing at 9:50p ET/PT on NBC and Peacock

The LA28 Countdown will be hosted by five-time Olympic medalist, tennis champion and entrepreneur Venus Williams and will feature a sneak peek into the LA28 Games, behind-the-scenes footage of the LA28 Handover, and extended musical performances from Billie Eilish, Red Hot Chili Peppers and Snoop Dogg.

Special guests include Olympic legends Carl Lewis and Sugar Ray Leonard, plus USA Water Polo Hall of Famer Brenda Villa and Paralympic swimmer and five-time medalist Rudy Garcia-Tolson.

“It was an immense honor to participate in this moment of history and it was such a privilege to stand with Simone Biles – someone who has made the entire country proud,” said Los Angeles Mayor Karen Bass. “It’s my hope that when girls around the world watched the first woman, Mayor of Paris, officially hand off the flag to the first woman, Mayor of Los Angeles, they were inspired. Together, we sent the message to girls all around the world that they can do anything — they can run for gold, and they can run for office. I want to recognize the City of Paris and Mayor Hidalgo for being such extraordinary hosts. Tonight, we exchanged more than just the flag. We sent a message all across the world. Now, it’s time for Los Angeles to show the world just how special our city is, and to host the most impactful Olympic and Paralympic Games yet that focus on helping local small businesses, creating local jobs and creating lasting environmental and transportation improvements throughout Los Angeles that generate tangible benefits to Angelenos for generations to come.”

Tom Cruise Olympic Flag stunt in Paris via 360 MAGAZINE.

Katy Perry – Lifetimes

Katy Perry unveiled her new single, “LIFETIMES,” a shimmering, high-octane reflection on the infinity of love. The song is from her new album, 143, which will be released on September 20 via Capitol Records. Listen to “LIFETIMES,” HERE.

Complementing the summertime vibe of the song, the official video directed by Stillz (Bad Bunny, Rosalía) was shot in beautiful Ibiza, Spain. The video made its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards. View HERE.

“‘LIFETIMES is a song about eternal love,” says Katy Perry. “It’s about finding that one deep and satisfying love of your life. A soulmate doesn’t always have to come in the form of a partner – it can come in all different ways, a child, a best friend, a pet. For me it is my daughter – I ask her every night, ‘Will you find me in every lifetime?’ She says yes, and I feel found. You’ll find each other, over and over again, for lifetimes.”

Available for pre-order HERE, 143 is a sexy, fearless return to form for the multifaceted musician. Jam-packed with the kind of celebratory and provocative pop anthems fans have come to love, it’s an album with a lot of heart – and a lot of BPM.

On Friday, September 20, Katy will headline her sold-out show at Rock in Rio in Brazil, marking her first performance at the Rio de Janeiro festival since 2015. She will also headline the Telstra Pre-Game Entertainment at the 2024 Toyota AFL Grand Final in Melbourne, Australia on Saturday, September 28.

With a cumulative 115 billion streams alongside worldwide sales of over 70 million adjusted albums and 143 million tracks, Katy is one of the best-selling musical artists of all time. She is one of only twelve artists in history to have surpassed 100 million certified units.

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Ryan Castro + SOG

Medellin hitmaker RYAN CASTRO and multi-platinum producer SOG collaborated to create a global hit that will forever unite Colombians and soccer fans around the world. “EL RITMO QUE NOS UNE” is the pulsating anthem that serves as the official song for Colombia’s National Soccer team, one that accompanied them all the way to the finals. Since its release, the track broke the record for the most-streamed song in a single day in Colombia this 2024, with over 1.3 million streams.

In addition to capturing a global audience, “El Ritmo Que Nos Une” reached #1 on Spotify Colombia, Apple Music, YouTube, Deezer, and iTunes, as well as debuted at #37 on Spotify’s Global chart, marking the highest new entry for Ryan Castro and SOG. Additionally, it has become a viral track in over 15 countries around the world, taking over the U.S, Colombia, Spain, Mexico, Canada and more, with a combined streams of over 50 million in a month of its release.

For Ryan Castro, “El Ritmo Que Nos Une” is more than just a global phenomenon. It allowed him to unite his love for music and soccer by reeling in the voices of two-star players from the team, Juan Fernando Quintero and Luis Diaz. The widespread success was driven by immense social support from celebrities, influencers, and fans worldwide, including Juanes, Karol G, Feid and Maluma, who shared content featuring the catchy song as the backdrop whenever the Colombian soccer team played.

Earlier this month, Ryan Castro announced his joint U.S tour with Blessd, composed of over 15 dates. It is set to kick off October 31st in San Jose, CA, and wrap in Atlanta, GA on December 1st, hitting cities including Los Angeles, Chicago, and Miami. Tickets and more info HERE.