SPIRITS

Bud Light x Super Bowl x Post Malone

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BUD LIGHT CALLS ON FANS TO HELP CHOOSE THE SUPER BOWL COMMERCIAL FEATURING POST MALONE

Bud Light Goes Inside the Brain of its #1 Fan, Post Malone, as he Stars In Two New Commercials for Bud Light and the Newly-Launched Bud Light Seltzer

NEW YORK, Jan. 29, 2020 — Today, Bud Light unveiled“#PostyStore” and “#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.

Starting this morning through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.

“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”

Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone. “#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot,“#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.

“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”

“#PostyStore” and “#PostyBar”continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial “The Message” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.

Bud Light Seltzer offers an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry.

To learn more about Bud Light go to www.budlight.com or follow Bud Light on Facebook, on Twitter at @BudLight and on Instagram at @BudLight

Natural Light Seltzer × Rick Ross

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Natural Light Seltzer is launching their new flavor, House Rules, a delicious strawberry-kiwi blend, and will host the most epic big game House Party alongside special guest Rick Ross on Star Island in Miami, FL on February 2. The best part is…you can get on the guest list.

Every house party must abide by a particular set of house rules. Natty Light Seltzer is asking house party legends across the country to share the one house rule they live by – and if it’s cool enough, you and three friends can win invites to Natty Seltzer’s SB bash.

Share using #nattyseltzerparty and #contest on Twitter, Instagram or Facebook, and make sure to sign up HERE. Natty Light will select 25 fans, who can each bring three friends, to attend the House Party, celebrate the SB and experience the game on a floating big screen TV. See official rules HERE.

House Rules is an irresistible blend of strawberry kiwi flavor, with 6% ABV. It’s rolling into markets this February to join its Natty Seltzer siblings, Catalina Lime Mixer and Aloha Beaches.

Pabst’s Milwaukee Taproom Will Re-Open as Captain Pabst’s Pilot House

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Pioneered by Captain Frederick Pabst, Pabst Brewing Company (Pabst) has been brewing beer since the late 1800s. 175 years later, the Captain’s vision, foresight, and commitment to excellence transformed a small-scale brewery into one of the nation’s largest and most admired. Today, driven by these same inspirations, Pabst proudly unveils a new luxury beer brand, Captain Pabst, and launches with its flagship IPA, Seabird.

Seabird is a highly sessionable, premium India Pale Ale, brewed with Magnum, Citra, Cascade, and Mosaic hops. The beer takes its name from Captain Fredrick Pabst’s last steamship, which was a catalyst in his decision to enter the beer business. Caught near the shore in December of 1863 during an unexpected storm, Captain Fredrick Pabst strategically beached “The Seabird” on the sands of Whitefish Bay on Lake Michigan without casualties. With irreversible damage to The Seabird, Captain Pabst made the fateful decision to walk away from the sea. Hanging up his captain hat, he purchased a brewery that would eventually bare his name and deliver some of the most iconic American beer brands of all time.

Seabird is available now, as a Midwest exclusive, for sale across Wisconsin and the greater Chicago area.

“We’re lucky enough to be the stewards of so many great, classic American trademarks. But none of those marks really highlight the person or the people that founded the original brands,” said Matt Bruhn, Pabst General Manager. “We thought creating something new, based on someone who played such an integral part in pioneering brewing in this country, was a really romantic and deserving story that consumers would be interested in hearing.”

Pabst is also transforming its taproom in Milwaukee and relaunching it as Captain Pabst’s Pilot House. The taproom offers a beer hall experience in the heart of Milwaukee, Pabst’s hometown, fit to honor the Captain and the brewing traditions that have lasted over a century.

“Captain Frederick Pabst was wild; his life was filled with random endeavors that all seemed to stem from his adventurous spirit and his willingness to push the boundaries. To do things right, but differently. Here at Pabst we can certainly appreciate a life lived that way – it’s closely aligned to our values” added Bruhn.

The Pilot House will focus on imaginative craft beer offerings while paying homage to Captain Pabst’s historic recipes. In addition to Seabird, the Captain Pabst Signature Series will feature new and exciting, quality brews the Captain would have crafted generations ago. Beyond beer, the venue experience includes the addition of a craft spirits program, where spirits are blended and barrel aged in-house, an expanded merch offering, and a loyalty program called the “Blue Jacket Club.”

The Captain Pabst Pilot House will have its grand opening and reveal March 28, 2020 – Captain Pabst’s 184th birthday.

RITAS × DAN MAGRO

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Mistletoe Kiss

Not sure why kissing under a plant is a holiday tradition…but we’re good as long as a cocktail is involved.

Ingredients:
1oz London Dry Gin
0.5oz Fresh Lime Juice
0.5oz Vermont Maple Syrup
Mint and Fresh Cranberries (for garnish)
RITAS’ Cran-Ber-RITA

Directions:
Fill a shaker with ice and add gin, lime juice, and maple syrup.

Shake vigorously for 20 seconds and strain into a coupe glass.

Top off with RITAS’ Cran-Ber-RITA and garnish with mint and fresh cranberries.

Ebenezer Rita

Holidays got you feeling sour? The Ebenezer Rita will have you saying bah humbug to any drama!

Ingredients:
1.5oz Bourbon
1oz ounce Fresh Lemon Juice
3oz RITAS’ Cran-Ber-RITA
Rosemary Sprig (for garnish)

Directions:
Fill a pint glass with ice and add all ingredients except rosemary.

Stir well.

Strain into a rocks glass over a large ice cube.

Top off with more RITAS’ Cran-Ber-RITA if needed and garnish with a fresh sprig of rosemary.

Feeling extra festive? Make ice cubes out of RITAS’ Cran-Ber-RITA and add fresh cranberries and tiny sprigs of rosemary.

Home for the Holidays

A cocktail so sweet and smooth, even your cousins won’t be able to complain. Pairs perfectly with a warm fire and hot gossip.

Ingredients:
1.5oz Blanco Tequila
0.5oz Vermont Maple Syrup
1.5oz Lime Juice
RITAS’ Cran-Ber-RITA
Pinch of Fresh Ground Cinnamon
Cinnamon Stick, Fresh Cranberries (for garnish)

Directions:
Fill a shaker with ice and add tequila, maple syrup, and lime juice.

Shake vigorously for 20 seconds and strain into a collins glass over large ice cubes.

Top off with RITAS’ Cran-Ber-RITA and garnish with a cinnamon stick, and fresh cranberries.

*Carefully* light the end of the cinnamon stick ablaze, then quickly blow out. Gently rest the smoking cinnamon stick on the edge of the cocktail to send a seasonal scent wafting through the air.

*Credit: RITAS and Dan Magro, Author of Suck It Up: Extraordinary Cocktails for Everyday People.

6 Tips for Serving Alcohol at Your New Year’s Eve Party

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Saying good-bye to an old year and welcoming in a new year full of possibilities is a great occasion to pull out your cocktail glasses and favorite cocktail recipes. Whether you insist that your guests dress in their best for your party or your focus is on comfort and a friendly gathering, there are several things you can do to make sure everyone is having a great time.

One: Arrange Rides Ahead of Time

When you plan a party knowing that you’re serving a lot of alcohol, plan ahead. Make sure you have your phone fully charged and that you’ve saved the numbers to your favorite cab companies. You may want to book a cab or two ahead of time unless you don’t mind having a guest crash at your home overnight.

Two: Choose One or Two Cocktails

Serving a full bar can quickly become very expensive. When you want to serve cocktails, limit your offerings to one or two drinks. If guests want something else, you could have wine and beer available. Keep things fun by offering an array of unique and festive garnishes.

Three: Serve Food

A sweet cocktail is a fun way to help your guests get comfortable but serving them in addition to some fun snacks or a meal is a good way to save money and cut down on the next day’s hangovers. A full range of appetizers or hors d’oeuvres can reduce the amount of alcohol you go through and may prevent guests from becoming too inebriated.

Four: Figure Out How Much Alcohol You Need

Your New Year’s party will come to an unhappy end if you run out of food and drinks. Make sure you have plenty of alcohol by considering how many people will attend, how long the party should last, and whether the drinks are the primary focus or just a side attraction. As you make your calculations, give yourself a bit of wiggle room by getting extra ingredients.

Five: Establish Limits

It’s a good idea to avoid becoming very drunk yourself, so you’re able to recognize if one of your guests is making dangerous decisions. You may need to find rides for guests or make decisions about whether a guest should continue drinking. At some point in the night, stop serving your New Years Eve cocktails and switch to soft drinks, tea, or coffee. You may want to hire a professional bartender to help you with this part of the night.

Six: Brush Up on Local Laws

Even if you’re serving alcohol in your home, there are laws that could affect you. Make sure you’re familiar with liquor licensing and service laws in your area. If you’re not sure where to find information about these laws, contact your insurance provider. Protect yourself from “dram shop liability” or social host liability. If you serve alcohol and one of your guests injures someone else, you could be held responsible.

Hosting a party to celebrate a brand-new year is a great way to get your friends and family together. Make sure everyone enjoys themselves and gets home safely by choosing a good selection of drinks and food and by considering the safety of your guests.

RITAS × THANKSGIVING

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ON THE FENCE ABOUT BRINGING BAE HOME FOR THANKSGIVING? RITAS SAYS “GO FOR IT”

RITAS is Footing the Bill to Fly Your S.O. Home for the Holiday

Maybe it’s their table manners. Maybe it’s their face tattoo. Whatever it is, 70% of Americans aged between 25-34, are scared or anxious about bringing their new partner home to meet the family. Once RITAS learned these results, they said “Hold my Cran-Ber-RITA,” and took action.

RITAS believes you should #NeverApologize for who you are or who you’re bringing to the Thanksgiving table. So, to celebrate the seasonal return of Cran-Ber-RITA, they’re offering couples a boost of cash-powered confidence: RITAS will cover the cost of a ticket to fly your S.O. home for family dinner. Plus, they’ll throw in a case of Cran-Ber-RITA, so neither of you have to arrive empty-handed.

Watch real-life stories, curated by RITAS, showcasing the value of taking the next step with your partner (and your family) this Thanksgiving

“Whether it’s a conversation, a drink, or a person, you should never apologize for what you bring to the table,” said Chelsea Phillips, VP of Beyond Beer Brands at Anheuser Busch. “RITAS believes in this wholeheartedly, so we are removing travel as a barrier so our fans can take that leap and celebrate who they love with their family.”

RITAS also teamed up with New York City-based Relationship Expert Susan Winter to advise couples through this time of heightened nerves.

“The holidays are the time we get together with those closest to our hearts. Why not magnify the joy by introducing your significant other to your family on this special occasion,” said Winter. “While the first introduction may seem scary and uncertain, the benefits far outweigh any temporary fears. Trust that your family will see the reasons why you love your mate and join in this celebration with you.”

To take part, head to @RITAS Instagram page and tell the world what you’ll #NeverApologize for loving about your boo. Make sure to include #NeverApologize and #Sweepstakes between November 14 – November 19. 20 lucky winners will be selected and notified on November 20, scoring a $1,500 voucher to put toward a flight of their choice and will be provided with a case of Cran-Ber-RITA so they don’t have to show up to dinner empty-handed.*

Cran-Ber-RITA is packed with a sweet and tart flavor and has returned for the fall-winter season after a long hiatus and an outcry from fans to see it back on shelves. Cran-Ber-RITA is available in 8 FL OZ, 12 OZ, 16 OZ, and 25 OZ cans in selected retailers nationwide for a limited time. For more information on Cran-Ber-RITA, visit www.theritas.com or follow the conversation on social @TheRITAS.

*For a full list of the official contest rules and entry directions, visit www.theritas.com/meettheparents after November 14, 2019.

Absolut Elyx

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Absolut Elyx is the handcrafted luxury expression of multi award-winning Absolut Vodka, built on a commitment to quality craftsmanship and a pioneering spirit. Every drop of Absolut Elyx is made with soft winter wheat from a single estate in Åhus, Sweden, manually distilled in a 1921 copper column, removing all impurities and resulting in the vodka’s exceptionally silky finish. The entire production of Absolut Elyx takes place within a 15 mile radius and is overseen by master distiller Krister Asplund, who supervises the century-old distillation process that has been passed down through generations of Swedish vodka-makers. Absolut Elyx is admired globally for its playful spirit and tradition of standing out from the crowd, it is bottled at 42.3% alcohol by volume to deliver optimal flavour and character.

For more information about Absolut Elyx, please visit: absolutelyx.com

Alcoholics Anonymous

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Extending the Hand of A.A.
Alcoholics who are Deaf can access A.A.’s program of recovery in an updated American Sign Language translation of Alcoholics Anonymous

With over 35 million printed copies sold, the book Alcoholics Anonymous is now available in an updated abridged translation into American Sign Language. Commonly referred to as “The Big Book” this basic text of the worldwide Fellowship that bears its name is now available on DVD to the Deaf community, the Hard-of-Hearing community and the hearing community as well.
DVD features:

Professional ASL signers and DVD video production
Updated translation inspired and reviewed by A.A. members who are Deaf
Audio track and subtitles for use among ASL and non-ASL users
The basic principles and practices of the Fellowship that have provided a pathway to recovery for alcoholics for over 80 years
Can be ordered at www.aa.org or may be available through a local A.A. office near you

A.A. has always been committed to making its program of recovery available to anyone, anywhere who reaches out for help with a drinking problem. This translation has been updated with current language and signing most familiar in today’s Deaf community.

Founded in 1935 on the principle of one alcoholic helping another to achieve sobriety, A.A. is an effective and enduring program of recovery that has changed countless lives. As explained in the book, A.A.’s recovery program of twelve suggested Steps was formulated through the experience of its first 100 members and has reached millions of sufferers around the world.

For more information about A.A. resources for alcoholics who are Deaf or Hard-of-Hearing, please contact the Accessibilities and Remote Communities Coordinator at the General Service Office at Access@aa.org or by phone at 212-870-3344.

*If you’re in the UK and need assistance with substance abuse, check out Abbeycare Foundation Drug Rehab.

5 Reasons to Pair Vegan Food with Organic Beer

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Jai Ho Midnight IPA offers some reasons why those celebrating World Vegan Month will want to opt for organic beer

November is World Vegan Month, making it the perfect time to raise awareness about vegan food and beverage choices. It’s also a good time to remind people of the importance of opting for organic beer when they make their selections. With so many people focusing on vegan lifestyles this month, it’s an ideal time to look at how organic beer fits right in.

“Anyone can see that there’s a major vegan and plant-based movement taking place right now,” explains Jai Patel, chief executive officer of NDN BV, Inc. “We’re going to see even more about vegan food and beer in November and in the months to come. As many people transition to that lifestyle, it’s a good idea to explore new beer options, too.”

The term “vegan” was coined in 1944 by a man named Donald Watson. It is a lifestyle seeking to reduce contributions to animal cruelty. Those who follow a vegan lifestyle avoid consuming or using any animal-derived products, as well as animals being used in entertainment when possible. Most vegans also try to be mindful of their environmental footprint, because when caring for the planet you’re also protecting it for all beings inhabiting it.

In addition to the millions of people who adhere to a vegan lifestyle, interest in plant-based foods also continues to steadily rise. According to the Plant Based Foods Association, U.S. retail sales of plant-based foods have grown 11% in the last year, and now have a market share value of $4.5 billion.

Due to some of the ingredients used, or because of the animal products used during the refining process, many beer and wine options are not vegan. Vegans seek out beer options that match their lifestyle choice, and organic beer makes for a great match.

Here are 5 reasons to pair vegan food with organic beer:

Organic beer is more environmentally friendly. It’s made with ingredients that are grown without chemical fertilizers and pesticides, including barley and hops.

When beer is made with organic ingredients the environment is protected from chemical runoff. Chemical runoff is responsible for harming water sources and the ecosystem in general.

Organic beer is also thought to be healthier because it’s made with better ingredients. Plus, many people find that this process leads to a better tasting final product.

Organic beer is the best option for pairing with vegan or plant-based lifestyles. Due to the way it is made, it’s a natural fit for people who are more mindful of what they consume. Jai Ho 100% organic beer, for example, pairs well with spicy and savory dishes. Whether having an ethnic meal, such as Indian or Thai, or savory vegan entrées like mushroom stroganoff, baked mac and cheese, or tacos, Jai Ho 100% organic beer makes for perfect pairing. Vegan sushi is another good option for pairing with Jai Ho beer.

Opting for a beer that’s labeled 100% organic, consumers will be avoiding chemically added sulfites. According to the Alcohol and Tobacco Tax and Trade Bureau, only beer that contains organic ingredients and processing aids with no chemically added sulfites can use the “100% organic” label. Those using just the “organic” label must contain at least 95% organic ingredients, with no chemically added sulfites.

“The decision about going organic when it comes to drinking beer is a personal choice,” added Patel. “If you’re concerned about what you put into your body and how your food choices affect the planet, then some extra money spent on organic beer seems well worth it.”

Jai Ho Midnight is a craft India Pale Ale (IPA) beer featuring a red/orange pour with a frothy white head and a smooth citrus aroma. Having already caught the attention of many craft beer enthusiasts, it’s currently available in numerous cities around the country. It’s 100% organic and made with high-quality barley malt, hops and crystal-clear water from the Scandinavian underground. Unfiltered and slow brewed over 49 days, Jai Ho Beer is rated IBU 57, meaning it’s less bitter than other IPAs.

Jai Ho Midnight IPA is currently available in restaurants, bars and fine dining establishments in the following cities and states: Los Angeles, CA – San Francisco, CA – Las Vegas, NV – Houston, TX – Northern Virginia and New Jersey.

Coming soon: Jai Ho Midday, a full-bodied lager that features notes of fruit and hops.
Follow on Instagram (@jaihobeer), Twitter (@jaihobeer) and Facebook.

About NDN BV, Inc.
The NDN BV, Inc. mission is to create premium, organic alcoholic beverages made with the highest-quality ingredients. The company’s flagship craft beer brand is Jai Ho, with two SKUs, Midnight IPA and Midday. For more news and to learn more about Jai Ho or investing in NDN BV, Inc. please visit: http://www.ndnbv.com and http://www.jaihobeer.com

CÎROC, CÎROC VS and DeLeón

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Give the gift everyone will love this holiday season—alcohol! Whether they are vodka drinkers, brandy connoisseurs or tequila lovers, CÎROC, CÎROC VS and DeLeón have options that will make any liquor aficionado happy. Both CÎROC and CÎROC VS Brandy are distilled by time and sold at a reasonable price that will not hurt your bank account. DeLeón Platinum is everyone’s go-to tequila with the smoothest finish, and when you are wondering what to get the person who has everything, the high-end and luxurious DeLeón Leona Tequila is just the gift for them. Crisp and refreshing, this must-try tequila is a favorite among the elite tequila enthusiasts and connoisseurs.

CÎROC $29.99
CÎROC White Grape is a limited time flavor of rich tasting spirit made with vodka five times distilled from fine French grapes, finished in a tailor-made copper pot still in Southern France. The sweet complexity of distilled grapes, clean finish and absence of alcohol burn can be savored alone or mixed to release the true flavors in every cocktail.

CÎROC VS Brandy $42.99
CÎROC VS is a sophisticated spirit crafted from fine French grapes for a modern expression of classic French Brandy. True to the brand and its value, VS stands for “Very Special,” signifying the superior quality and craftsmanship of CÎROC VS.

DeLeón Platinum Tequila $60
A crowning jewel among tequilas, experience the top shelf and high-class tone of DeLeón Platinum Tequila. Exquisite highland agave is slowly roasted in traditional clay ovens for a subtle taste profile with a whisper of sweet agave, citrus, warm spice and smooth vanilla on the finish.

DeLeón Leóna Tequila $799.99
If presentation is everything, DeLeón Leona Tequila wins. It is beautifully paired with a python-skin flask in a limited edition box. Selected from a private reserve, this exceptional liquid is aged in robust American Oak, and then rested for more than a year in the finest French Sauternes casks. The result is a deep amber color with notes of fresh fruit.