With St. Patrick’s Day just around the corner, people all over America are gearing up to celebrate the famous St. Patrick. While this might be a cause for celebration, holidays such as St. Patty’s day turn into large binge drinking fests, focusing more on downing beer and less on the significance of the day.
If you’re looking to avoid the craziness, and want to celebrate booze-free as the growing sober curious trend continues to sweep the U.S., then download Loosid: a sober app that created the world’s first Boozeless Guides™, giving the growing sober community alcohol-free options across the country!
About Loosid:
Loosid was born out of the need to unite the sober community and bring together those people in recovery and battling addiction, as well as those who choose to live a sober lifestyle for other reasons (a combined total of over 100 million people from all walks of life). Loosid’s vision is to create a comprehensive digital platform for the sober community that celebrates the sober lifestyle while at the same time providing support for those members of the community in recovery or struggling with addiction. Through Loosid, it’s easy to find other people who share your perspective, who know all too well that being sober doesn’t mean life has to be boring. Loosid makes it easy to find new friends and even new love, to find fun sober events and destinations, and to find groups in your community and beyond that promote sober living. All at the touch of a button.
About MJ Gottlieb:
MJ Gottlieb is the Co-Founder & CEO of Loosid, a groundbreaking new app that makes it easy to find new friends, dating, fun sober events and destinations, and groups in your community that promote sober living. MJ has been sober since March 2012, but began his first attempt at sobriety in the late 1990’s. He invariably found his way back into addiction for one main reason…to him, sobriety simply wasn’t fun.
In 2017, MJ began developing the Loosid app to offer millions of people in the sober community access to fun experiences and a place to connect and find support. He also wanted to create a full suite of recovery tools for people to connect and get help at a moment’s notice. He knew the stigma so many have reaching out to people and knew that the best way to provide that connection was through the one thing that people are never without –their phones!
Nick Offerman Wants You To Get Ready For St. Patrick’s Day Now – And Guinness Is Here To Help
Follow the Guinness Countdown to St. Patrick’s Day and Get Tips from Offerman and Others on What to Wear, Eat, Drink and More for the Best St. Patrick’s Day Ever
He can act. He can sing. He can make you laugh, and he can make you cry. He can even build you a bar – among other things – with his bare hands. What Nick Offerman apparently can’t do is bide his time, which is why he’s teaming up with Guinness to give you an entire month to get ready for his favorite day of the year – St. Patrick’s Day – with the official Guinness Countdown to St. Patrick’s Day. Spoiler alert: green beer will not be making an appearance.
“Look, St. Patrick’s Day is easily the best of the holidays, and I will brook no argument to that assertion,” said Offerman. “The charismatic folks at Guinness know a thing or two about how to celebrate my favorite day. You’ll be able to see it all on Instagram, but if I had to nutshell it, I’d say gather with your family and your friends, both old and new. Eat some delicious meats, like corned beef – straight up or in a hash – wash it down with a pint of Guinness, then wash the Guinness down with some more corned beef. A glass or two of water along the way never hurt either.”
Starting now, everyone over the age of 21 looking to celebrate the holiday like a pro can follow along with Offerman on Instagram at @GuinnessUS for daily reveals of tips, tricks, trivia and suggestions on everything from how to pour the perfect pint of Guinness to what foods pair best with that pint to how to give an authentic Irish toast and much, much more.
As St. Patrick’s Day should bring out the best in everyone, the countdown will also cover how to give back; now through March 31st, share your Guinness ‘stache using the hashtag #StacheForCharity and tag @GuinnessUS, and Guinness will donate $1 to the Guinness Gives Back Fund*.
Guinness is even helping those celebrating to dress for the occasion with the new Guinness x Carhartt collaboration. United by the spirit of hard work and master craftsmanship, this collection includes everything from tees to hoodies to hats and more. The entire line is available for a limited time now at Carhartt.com/Guinness – where fans over 21 can also enter for the chance to win the trip of a lifetime to visit the Guinness Storehouse in Dublin until March 1st**.
“The countdown to March 17th is on, and we hope that our own countdown can add a little something to the St. Patrick’s Day experience,” said Guinness Brand Director, Nikhil Shah. “As long as you’re celebrating with a Guinness and the people you love, and having a good safe time, you can’t go wrong.”
Celebrations will also continue at the Guinness Open Gate Brewery in Baltimore. In honor of its second St. Patrick’s Day since officially opening in August 2018, the home of Guinness in the U.S. will kick off weekend celebrations on March 14th and 15th with an Irish Village experience, an Irish beer tap take-over, pop-up entertainment, limited-edition merchandise, a holiday-themed food menu and more. More details are available at www.guinnessbrewerybaltimore.com.
For all the Guinness Countdown to St. Patrick’s Day happenings, follow along at @GuinnessUS on Instagram, Twitter and Facebook. And remember, whether you’re planning to celebrate St. Patrick’s Day at the pub or at home with family and friends, the only way to raise a pint is responsibly.
*Up to $100,000. Visit stacheforcharity.com full details. The Guinness Gives Back Fund is a corporate donor advised fund administered by Fairfield County’s Community Foundation. The Fund’s mission is to support local charitable organizations.
**NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA (EXCL. QC) 21 YEARS AND OLDER. VOID IN QC AND WHERE PROHIBITED. Promotion begins January 14, 2020 & ends March 1,2020. For Official Rules, how to enter, prize descriptions and odds of winning, visit www.carharttsweeps.com. If Canadian resident, mathematical skill-testing question must be correctly answered to win. Promotion consists of random drawing sweepstakes & instant win game. 3 sweepstakes prizes and 144 instant win game prizes (approximate retail values from $25 to $13,100 USD) available to be won. Trip prize winner’s guest must be 21, alcohol is not included & trip must be completed by 12/31/2020. Instant win game prize winners subject to verification. Sponsor: Carhartt, Inc., 5750 Mercury Dr., Dearborn, MI 48126 U.S.A.
About Guinness
The Guinness brand was established in 1759, when Arthur Guinness signed a 9,000 year lease on St. James’s Gate Brewery in Dublin. Brewed using four main ingredients, water, barley (malted & roasted), hops and yeast, Guinness is the world’s most popular stout. The iconic beer is brewed in 49 countries worldwide and sold in over 150 with almost 9 million glasses of Guinness enjoyed every day around the world. The most GUINNESS is sold in Great Britain, Ireland, USA, Nigeria and Cameroon. More information can be found at www.guinness.com.
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan’s whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Follow us on Twitter for news and information about Diageo North America: @Diageo_NA.
This past Wednesday, February 12th, Canada Goose and Vogue hosted the U.S. premiere of the eye-opening documentary Bare Existence followed by a panel discussion about the impact of climate change on the future of polar bears at the SmogShoppe in Los Angeles.
The following panelists discussed the documentary and their combined experiences in the Arctic, having all experienced the effects of climate change there and its effect on polar bears. · Kate Upton, Polar Bears International (PBI) Ambassador and newest Goose Person · Max Lowe, Bare Existence Director · Dr. Steven C. Amstrup, PBI Scientist · Lisa Love (Moderator), Vogue West Coast Director
Canada Goose has been a partner to PBI for over 10 years, having launched a capsule collection of jackets in 2007 where $50 from each jacket goes directly to the organization. Earlier this month, Canada Goose expanded its PBI collection and commitment to the organization with the launch of five new spring styles. To date, the brand has donated more than $4 million to PBI to support their research and conservation efforts.
*Photo credit: Amy Sussman/Getty Images for Canada Goose and Vogue
Jameson and GRAMMY award-winning musician and record producer, Anderson .Paak are linking up again, BUT this time the duo are asking fans across the nation to decide which neighborhood they should bring their “Meet Me At The Bar” party to.
Jameson is hosting a nation-wide vote throughout the month of February for the chance to win the ultimate St. Patrick’s Day party – a free concert from Anderson .Paak!
Does your neighborhood have what it takes to come together and win the ultimate celebration? Now’s your chance to prove it. Fans can vote for their state at Jameson’s Meet Me At The Bar website, or on Twitter through state specific hashtags (i.e. #MeetMeInNY or #MeetMeInTX). The winning state will be announced on March 2 on Jameson’s social channels.
Jameson’s invitation of #MeetMeAtTheBar comes at a time when we need to be reminded of the importance of connecting in real life, and the bar provides a place where all are welcome. The local bar has remained the beating heart of neighborhoods across America for decades. Its storied past is a powerful reminder of the role the local bar has played throughout our lives – it’s a pioneer of culture, it’s where connections are made, and its doors are always open.
As the latest stop on its nationwide-tour of the Bulleit 3D Printed Frontier Experience, Bulleit brought its 3D Printed Bar, some of the world’s first 3D printed cocktails and a Bulleit NEON in A Bottle, film-inspired art installation by the ‘Neon Queen’ Lisa Schulte to the Film Independent Spirit Awards in Santa Monica today Saturday, February 8th.
Now in its 35th year, the Film Independent Spirit Awards is an acclaimed award show that brought together the most boundary-pushing talent from this past year’s independent films across the globe including Hustlers, Parasite, Uncut Gems, Marriage Story, Waves, Honey Boy, Luce + more.
BUD LIGHT CALLS ON FANS TO HELP CHOOSE THE SUPER BOWL COMMERCIAL FEATURING POST MALONE
Bud Light Goes Inside the Brain of its #1 Fan, Post Malone, as he Stars In Two New Commercials for Bud Light and the Newly-Launched Bud Light Seltzer
NEW YORK, Jan. 29, 2020 — Today, Bud Light unveiled“#PostyStore” and“#PostyBar”, two new spots featuring Bud Light Seltzer and Grammy-nominated Bud Light fan, Post Malone. Instead of a traditional launch, the brand is opening up their biggest marketing moment of the year to the fans. Bud Light made two funny ads featuring Post Malone and cannot decide which one to take to Super Bowl LIV as their official in-game commercial. Now the brand is looking to their fans to share their input and help determine which commercial will air in the big game.
Starting this morning through Thursday, January 30, fans can visit Bud Light social channels to watch both commercials and share their input to help Bud Light make the decision on which advertisement to feature during Super Bowl LIV. Fans will need to tune in to the big game to learn which one Bud Light decided on.
“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” said Post Malone. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”
Both advertisements take you into the brain of musician and Bud Light enthusiast, Post Malone.“#PostyStore” shows Post inside a convenience as he faces a decision a predicament: does he purchase his go-to drink Bud Light or the new Bud Light Seltzer? This predicament sparks confusion and mayhem in Post’s brain, and the store. Ultimately, he remembers that he’s rich and can afford to purchase both – who doesn’t love a happy ending? The second spot,“#PostyBar” follows Post Malone into a bar where he discovers Bud Light Seltzer Mango. Post goes in for a sip and his senses begin to determine what it tastes like, how it smells and if he likes it. Just like the rest of America, Post Malone and his taste buds give Bud Light Seltzer Mango his seal of approval.
“We are so fortunate to have two great Super Bowl spots this year, but only have room for one. We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air,” said Andy Goeler, VP of Marketing for Bud Light. “Bud Light Seltzer offers another easy-drinking option that aligns with what our fans know, love and expect from Bud Light. We’re thrilled with the consumer response on the product so far and are excited to bring it to the Super Bowl stage with Post. The situation that plays out in Post’s head is one that many consumers might have too, but don’t worry, just like Post, you can get both Bud Light and Bud Light Seltzer too.”
“#PostyStore” and“#PostyBar”continues the campaign behind the Bud Light Seltzer narrative, previously introduced in the recent commercial“The Message” which ran during the NFL Playoffs, leaning into consumer’s questions of what is a hard seltzer and the difference between Bud Light and Bud Light Seltzer.
Bud Light Seltzer offers an easy-drinking hard seltzer with a hint of delicious fruit flavor to deliver the most refreshing taste possible. It is 100 calories, 5% ABV, has <1g of sugar and comes in four great flavors – black cherry, mango, lemon lime and strawberry.
Natural Light Seltzer is launching their new flavor, House Rules, a delicious strawberry-kiwi blend, and will host the most epic big game House Party alongside special guest Rick Ross on Star Island in Miami, FL on February 2. The best part is…you can get on the guest list.
Every house party must abide by a particular set of house rules. Natty Light Seltzer is asking house party legends across the country to share the one house rule they live by – and if it’s cool enough, you and three friends can win invites to Natty Seltzer’s SB bash.
Share using #nattyseltzerparty and #contest on Twitter, Instagram or Facebook, and make sure to sign up HERE. Natty Light will select 25 fans, who can each bring three friends, to attend the House Party, celebrate the SB and experience the game on a floating big screen TV. See official rules HERE.
House Rules is an irresistible blend of strawberry kiwi flavor, with 6% ABV. It’s rolling into markets this February to join its Natty Seltzer siblings, Catalina Lime Mixer and Aloha Beaches.
Pioneered by Captain Frederick Pabst, Pabst Brewing Company (Pabst) has been brewing beer since the late 1800s. 175 years later, the Captain’s vision, foresight, and commitment to excellence transformed a small-scale brewery into one of the nation’s largest and most admired. Today, driven by these same inspirations, Pabst proudly unveils a new luxury beer brand, Captain Pabst, and launches with its flagship IPA, Seabird.
Seabird is a highly sessionable, premium India Pale Ale, brewed with Magnum, Citra, Cascade, and Mosaic hops. The beer takes its name from Captain Fredrick Pabst’s last steamship, which was a catalyst in his decision to enter the beer business. Caught near the shore in December of 1863 during an unexpected storm, Captain Fredrick Pabst strategically beached “The Seabird” on the sands of Whitefish Bay on Lake Michigan without casualties. With irreversible damage to The Seabird, Captain Pabst made the fateful decision to walk away from the sea. Hanging up his captain hat, he purchased a brewery that would eventually bare his name and deliver some of the most iconic American beer brands of all time.
Seabird is available now, as a Midwest exclusive, for sale across Wisconsin and the greater Chicago area.
“We’re lucky enough to be the stewards of so many great, classic American trademarks. But none of those marks really highlight the person or the people that founded the original brands,” said Matt Bruhn, Pabst General Manager. “We thought creating something new, based on someone who played such an integral part in pioneering brewing in this country, was a really romantic and deserving story that consumers would be interested in hearing.”
Pabst is also transforming its taproom in Milwaukee and relaunching it as Captain Pabst’s Pilot House. The taproom offers a beer hall experience in the heart of Milwaukee, Pabst’s hometown, fit to honor the Captain and the brewing traditions that have lasted over a century.
“Captain Frederick Pabst was wild; his life was filled with random endeavors that all seemed to stem from his adventurous spirit and his willingness to push the boundaries. To do things right, but differently. Here at Pabst we can certainly appreciate a life lived that way – it’s closely aligned to our values” added Bruhn.
The Pilot House will focus on imaginative craft beer offerings while paying homage to Captain Pabst’s historic recipes. In addition to Seabird, the Captain Pabst Signature Series will feature new and exciting, quality brews the Captain would have crafted generations ago. Beyond beer, the venue experience includes the addition of a craft spirits program, where spirits are blended and barrel aged in-house, an expanded merch offering, and a loyalty program called the “Blue Jacket Club.”
The Captain Pabst Pilot House will have its grand opening and reveal March 28, 2020 – Captain Pabst’s 184th birthday.
Directions: Fill a pint glass with ice and add all ingredients except rosemary.
Stir well.
Strain into a rocks glass over a large ice cube.
Top off with more RITAS’ Cran-Ber-RITA if needed and garnish with a fresh sprig of rosemary.
Feeling extra festive? Make ice cubes out of RITAS’ Cran-Ber-RITA and add fresh cranberries and tiny sprigs of rosemary.
Home for the Holidays
A cocktail so sweet and smooth, even your cousins won’t be able to complain. Pairs perfectly with a warm fire and hot gossip.
Ingredients: 1.5oz Blanco Tequila 0.5oz Vermont Maple Syrup 1.5oz Lime Juice RITAS’ Cran-Ber-RITA Pinch of Fresh Ground Cinnamon Cinnamon Stick, Fresh Cranberries (for garnish)
Directions: Fill a shaker with ice and add tequila, maple syrup, and lime juice.
Shake vigorously for 20 seconds and strain into a collins glass over large ice cubes.
Top off with RITAS’ Cran-Ber-RITA and garnish with a cinnamon stick, and fresh cranberries.
*Carefully* light the end of the cinnamon stick ablaze, then quickly blow out. Gently rest the smoking cinnamon stick on the edge of the cocktail to send a seasonal scent wafting through the air.
*Credit: RITAS and Dan Magro, Author of Suck It Up: Extraordinary Cocktails for Everyday People.
Saying good-bye to an old year and welcoming in a new year full of possibilities is a great occasion to pull out your cocktail glasses and favorite cocktail recipes. Whether you insist that your guests dress in their best for your party or your focus is on comfort and a friendly gathering, there are several things you can do to make sure everyone is having a great time.
One: Arrange Rides Ahead of Time
When you plan a party knowing that you’re serving a lot of alcohol, plan ahead. Make sure you have your phone fully charged and that you’ve saved the numbers to your favorite cab companies. You may want to book a cab or two ahead of time unless you don’t mind having a guest crash at your home overnight.
Two: Choose One or Two Cocktails
Serving a full bar can quickly become very expensive. When you want to serve cocktails, limit your offerings to one or two drinks. If guests want something else, you could have wine and beer available. Keep things fun by offering an array of unique and festive garnishes.
Three: Serve Food
A sweet cocktail is a fun way to help your guests get comfortable but serving them in addition to some fun snacks or a meal is a good way to save money and cut down on the next day’s hangovers. A full range of appetizers or hors d’oeuvres can reduce the amount of alcohol you go through and may prevent guests from becoming too inebriated.
Four: Figure Out How Much Alcohol You Need
Your New Year’s party will come to an unhappy end if you run out of food and drinks. Make sure you have plenty of alcohol by considering how many people will attend, how long the party should last, and whether the drinks are the primary focus or just a side attraction. As you make your calculations, give yourself a bit of wiggle room by getting extra ingredients.
Five: Establish Limits
It’s a good idea to avoid becoming very drunk yourself, so you’re able to recognize if one of your guests is making dangerous decisions. You may need to find rides for guests or make decisions about whether a guest should continue drinking. At some point in the night, stop serving your New Years Eve cocktails and switch to soft drinks, tea, or coffee. You may want to hire a professional bartender to help you with this part of the night.
Six: Brush Up on Local Laws
Even if you’re serving alcohol in your home, there are laws that could affect you. Make sure you’re familiar with liquor licensing and service laws in your area. If you’re not sure where to find information about these laws, contact your insurance provider. Protect yourself from “dram shop liability” or social host liability. If you serve alcohol and one of your guests injures someone else, you could be held responsible.
Hosting a party to celebrate a brand-new year is a great way to get your friends and family together. Make sure everyone enjoys themselves and gets home safely by choosing a good selection of drinks and food and by considering the safety of your guests.
