Spirits

SKYY® Vodka Partners With John Cena To Continue Its “Proudly American” Campaign

The WWE Superstar, Actor, Television Personality and Humanitarian John Cena joins SKYY’s Progressively Bold Campaign, Debuts “The Pledge” Video

See the John Cena “The Pledge” Video here!

SKYY® Vodka, the San Francisco born premium vodka in the cobalt blue bottle, announces the addition of WWE Superstar, Actor, Television Personality and Humanitarian, John Cena, to its “Proudly American” campaign. Debuting a new digital video starring Cena, “The Pledge,” SKYY continues its positive platform in telling the stories of those who believe in celebrating the spirit of today’s bold Americans.

SKYY’s “Proudly American” campaign, which launched earlier this year, explores the values–and the evolution of those values–on which America was founded, and what they mean to today’s optimistic citizens. The campaign juxtaposes iconic phrases from American culture, such as “Home of the Brave,” with powerful, vivid imagery featuring people who shine brightly in the face of adversity, celebrate diversity, and are proud to inspire today;s articulation of being American,

The campaign reflects SKYY’s core beliefs which stem from the brand’s San Francisco roots–celebrating a progressive, diverse and innovative society.

This latest phrase of “Proudly American” features John Cena narrating a lighthearted take on the nation’s traditional pledge. Inherent freedoms such as ‘writing your own history’ and ‘you being you’ are overlaid against a background of a lively and inclusive America. Pairing smart humor with cinematic style, award-winning female director J.J. Alder captures John’s entertaining and celebratory personality as he inspires all to live their version of the American dream–whatever that may be. The spot is set to the music of Jai Wolf, a Bangladeshi-American artist whose family moved to America when he was one year old.

“I have always been proud to live in a country that promises people can live love, and thrive without restrictions,” says John Cena. “I am inspired by fans every day that share their stories of conquering adversity and believing who they are. SKYY’s dedication to embracing the ever-evolving America and offering a podium to those who embody, and at times even redefine, what it means to be American is a cause I stand proudly behind.”

“John Cena exemplifies SKYY’s Proudly American persona with his incredible spirit, work ethic, charisma, and dedication to inspiring others,” says Melanie Batchelor, Vice President of Marketing, Campari America. “He uses his considerable worldwide platform to encourage inclusiveness and positivity. We are honored to partner with him to carry forward the next phrase of SKYY’s Proudly American storytelling.”

As the newest partner with SKYY Vodka on this campaign, Cena joins a growing family of influencers and activists who have helped shape the “Proudly American” message, including out-and-proud Olympian Gus Kenworthy; writer and cultural curator Kimberly Drew; and “RuPaul’s Drag Race” talents, Trixie Mattel and Dusty Ray Bottoms.

The latest chapter in SKYY’s integrated campaign will launch before Thanksgiving, and will include out-of-home, digital, social media, PR and event activations. A full social media campaign @SKYYVodka will support Proudly American and connect those who are proud in their daily lives to share their stories and show their bold, optimistic American of today.

1800 Tequila × ComplexCon w/ Nicky Diamonds × Adam Lucas


1800 Tequila created an opportunity for two artists from different disciplines, backgrounds and styles to collaborate together to transform a raw piece of clothing into a refined and one-of-a-kind streetwear piece.

ComplexCon guests had the chance to design their own jackets this weekend and customize their Diamond Supply Co. by Nicky Diamonds x Adam Lucas jackets at the 1800 Tequila booth. Only 100 jackets were made and available exclusively at ComplexCon for lucky scratch off winners who had the chance to win!

Additionally, guests enjoyed custom 1800 Tequila cocktails and music courtesy of DJ Hed, DJ Mike and DJ Rick Trainor at 1800’s booth in the ArtZone.

Alex Thaler

Alex Thaler is the national brand ambassador for Chivas Regal. Alex focuses on building relationships with distributors, partnered accounts and consumers on a daily basis, offering information, culture, education as well as the history of the Chivas Regal family.

Alex believes in passion, keeping it real and believing in your brand. He believes there is a proper Scotch for every occasion. He has worked within the hospitality industry for over a decade. Alex truly enjoys traveling, he has taken the journey to Scotland on many occasions and has had the opportunity to work and learn the Scotch World from master distiller’s such as Colin Scott.

Alex covers all markets within the United States – influencing, educating and increasing the awareness of the Chivas Regal brand. Born and Raised in New York City, Alex’s new homebase is in Miami. When Alex is not enjoying scotch, he enjoys cycling, strength training and flying his drone.

Alex is a graduate of Syracuse University with a Bachelor’s of Science in Communication & Rhetorical Studies.

Alex Thaler, Chivas Regal, 360 MAGAZINE

Captain Morgan Releases New Apple Smash

View some of the pictures from Captain Morgan event down below!

Here are some fun recipes you can try out for yourself:

Captain Morgan Apple Smash & Ginger

  • 1.5 oz. Captain Morgan Apple Smash
  • 4 oz. ginger ale
  • Add ice and stir. Garnish with lime

Captain and Ginger

  • 1.5 oz Captain Morgan Original Spiced Rum
  • 4 oz Ginger Ale
  • Mint Sprig
  • Lime

Burbank Beer Festival Returns

The Burbank Beer Festival will take over five blocks of Downtown Burbank with two sessions of craft beer sampling, bringing the best of budget-friendly fun, beautiful scenery and delicious brews to the California beer scene. Session 1 will be from 12:00 PM to 3:00 PM with Session 2 from 4:00 PM to 7:00 PM. As an added incentive, attendees who book a room at a Burbank hotel will receive two free tickets to the festival.

The ticket sampling sessions will feature tastings of over 85 craft beers on tap from scores of different breweries including: Lagunitas Brewing CompanyGolden Road BrewingRiley’s BrewingMt. Lowe Brewing Co.; Elysian Brewing Co.; Karl Strauss Brewing CompanyLincoln Beer CompanyGoose Island Beer Co.; Breckenridge BreweryCoronado Brewing Co.; Santa Maria Brewing CompanyConcrete Jungle Brewing ProjectWhite Claw Hard SeltzerThe Good Cider;Mike’sTap It Brewing Co.; Wiretap BrewingCalidad BeerThe Dude’s Brewing Company;24hour BeerBaja Brewing Co.; Brewyard Beer CompanyWiens Brewing Co.; Belching Beaver Brewery; and Trustworthy Brewing Co. with more to be announced.

In addition to the two ticketed sampling sessions, the Burbank Beer Festival will include a free street fair with a variety of vendors that will be open to all. DJs and performers will provide entertainment throughout the festival with live musical performances taking place on the main stage located at San Fernando Boulevard and Olive Avenue.

The festival is also a great opportunity to experience Downtown Burbank’s 400 shops and restaurants such as Pampas Grill, Neko Stop, Yard House, and the recently renovated Burbank Town Center featuring Cost Plus World Market, H&M, Carters/Osh Kosh B’Gosh and more. For more information on Downtown Burbank or to make restaurant reservations, please visit www.DTNBUR.com.

About Burbank Beer Festival
Fall Street Fair hours are from from 12:00 noon to 7:30 PM, and entry is free and open to the public. Tickets are $10-$45 and include a tasting glass and 3 ounce craft beer samples from more than 85 beers on tap. Individuals must be 21 years of age or older with a valid ID to enter the festival’s beer tasting blocks and to consume alcohol. Tickets will also be sold at the door while supplies last. Entry to the street fair portion of the event is open to all and free of charge.  For more information, please visit www.BurbankBeerFestival.com or www.dtnbur.com.

Ketel One Family-Made Vodka

With New York Fashion Week in full swing, Ketel One Family-Made Vodka joined with ground-breaking creative, multi-media company Visionaire to celebrate fashion artists Viktor&Rolf’s 25 years of impact on the fashion world on Saturday, September 8 at The Gallery at Cadillac House. The Dutch spirit brand, which is family-made in Schiedam, Holland, helped to mark the opening of the interactive installation, Masterclass, which is dedicated to Viktor Horsting and Rolf Snoeren and showcases the provocative Haute Couture and avant-garde designs for which they are renowned.

Joining Viktor Horsting and Rolf Snoer at the soiree were Visionaire cofounders Cecelia Dean and James Kaliardos, models Clara McGregor and Coco Rocha, and actor Michiel Huisman (“Game of Thrones”) who mixed, mingled and sipped on cocktails provided by Ketel One Family-Made Vodka, including the signature Masterclass (Ketel One Vodka, strawberry, cucumber and lime juice.) DJ Dese provided the evening’s beats as guests toured the exhibit at this SoHo space dedicated to innovation and inspiring creativity.

Photos below by Craig Barritt/Getty Images for Ketel One Family-Made Vodka

(L-R) Rolf Snoeren, Founder of Visionaire Cecilia Dean and Viktor Horsting attends the launch of an Interactive Installation with Ketel One Family-Made Vodka Fetes Fashion Artists Viktor&Rolf, alongside Visionaire at Cadillac House on September 8, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Ketel One Family-Made Vodka)

(L-R) Rolf Snoeren, Michiel Huisman and Viktor Horsting attends the launch of an Interactive Installation with Ketel One Family-Made Vodka Fetes Fashion Artists Viktor&Rolf, alongside Visionaire at Cadillac House on September 8, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Ketel One Family-Made Vodka)

Coco Rocha attends the launch of an Interactive Installation with Ketel One Family-Made Vodka Fetes Fashion Artists Viktor&Rolf, alongside Visionaire at Cadillac House on September 8, 2018 in New York City. (Photo by Craig Barritt/Getty Images for Ketel One Family-Made Vodka)

Stuttgart Beer Festival

This September, Stuttgart is celebrating a bicentennial double jubilee: 200 years of the Stuttgart Beer Festival along with 100 years of the Agricultural Show. The city will commemorate the founding of these two biggest festivals in the state by King Wilhelm I of Württemberg and his consort, Queen Katharina, with the Historic Volksfest that will start a few days before the agriculture and beer festivals. All of the merriment for the Historical Festival will take place on the Palace Square in the center of Stuttgart surrounded by the New and Old Palaces whereas the modern day beer festival and the agricultural festival, will be celebrated on the Canstatter Wasen, once a grassy plain not far from the city center.

On 28th September 1818, the day after the king’s 36th birthday, he founded the first agricultural show to strengthen and reform the region’s farming industry, which had been severely affected by the eruption of the volcano on the island of Sumbawa in today’s Tambora. This volcano had a big impact on Europe and resulted in the “year without a summer,” when gasses and ash caused climate changes leading to crop failures and famine in southern Germany.

The fact that 2018 is the 173rd and not the 200th anniversary of this merry traditional festival is easily explained: by order of King Karl, the Wasen was held only biennially from 1882 onwards, and this continued up to the king’s death in 1891. This, along with the repercussions of the two World Wars, resulted in Stuttgart having to go without its festival for 28 years in all.

Every four years, the agricultural festival still takes place and runs parallel to the beer festival on the Canstatter Wasen. These days, the LWH is the biggest agriculture and forestry show in southern Germany. This year, from 29 September to 7 October 2018, Stuttgart will again be transformed into Baden-Württemberg’s biggest farm. It will include a multitude of topics to do with nutrition, animals, sustainability and agriculture.

Starting on September 26, the Historical Volksfest will be the real draw this jubilee year as it will be a nostalgic view down memory lane for the locals and offer a unique look at Stuttgart’s past for the visitors. History will be the dominant feature of the celebratory Volksfest on Stuttgart main square, the Schlossplatz. Visitors can look forward to a colorful mixture of activities with fairground attractions and rides from times past, including jugglers, acrobats, old traditional crafts and farm animals. Two avenues will include fairground amusements that will be split up into the 19th and 20th century styles.

An exhibition showing the history of the local Swabian people’s biggest festival will take place around the Jubilee Column while King Wilhelm I and his wife Katharina, played by amateur actors dressed in historical garb, will make regular appearances. A festival tent with about 1,000 seats will be a focal point along with a dance floor, traditional dances and bands performing in historical clothes. Classical dishes of the era such as “Metzelsuppe,” a sausage soup, sauerkraut, boiled beef and fish on sticks, will be served with a jubilee beer made by the Stuttgart breweries, Stuttgarter Hofbräu and Familienbrauerei Dinkelacker.

Just two days later, the contemporary beer festival (often referred to as the Canstatter Wasen) gets underway! On the last Friday in September, the 28th of September, the seven beer tents, the two wine tents and the Alpine Village will open their doors to the public and the fairground rides will get under way. Round about the Fruit Column, the historic symbol of the traditional festival, 330 showmen, hosts and stallholders have a wide variety on offer. A double-looping roller coaster, autoscooters or Chair-O-Planes: modern attractions or old favourites – they’re all here at the Wasen. Hearty dishes such as grilled knuckle of pork, fried steak or Swabian “Maultaschen” (filled pasta) are served to go with the mugs of beer.

Canstatter Wasen is a benefit to Stuttgart’s economy not only for tourism but also for the local trades. Traders’ markets have a long tradition in Stuttgart and were part of the original foundation of the beer festival as the traveling tracers brought stayed to sell their goods. Even though times have changed, traders’ markets have remained and are a permanent and much-loved part of the beer festival on the Cannstatter Wasen. Visitors will also be given an insight into traditional craftsmen’s and traders’ markets showing old crafts, such as brush and basket making. In addition, household goods made of wood and other natural materials will be on sale.

As the second largest beer festival in the world after Oktoberfest, the Canstatter Wasen attracts approximately four million visitors including more than 20,000 Volksfest club members (former German emigrants and their families) from New York, Philadelphia and Chicago who regularly visit the Cannstatter Volksfest to affirm and renew their ties of friendship with Stuttgart. Benefitting from the festival are not the visitors but also bakers, butchers, suppliers, the service industry, the retail trade, hotels, transport companies and lots more businesses. According to a market survey, approximately 17,000 people are directly or indirectly involved in the Cannstatter Volksfest.

Chivas & Manchester United Soccer Club

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com

Bulliet Bourbon Tattoo Edition

In celebration of National Tattoo Day, Bulleit Bourbon launched its Tattoo Edition. The ‘Frontier Works’ campaign was unveiled in Culver City at the illustrious Smogshoppe. The venue provided guests with a sneak peek of the limited edition bottle. Hand-picked top tattoo artists, including LA’s Shawn Barber from Memoir Tattoo, fabricated designs to be showcased on the capsule collection. Over the course of the evening, Shawn painted art with acrylic onto a large canvas. Several bar stations sprinkled throughout served tattoo themed cocktails alongside of lite bites. In the background, DJ Brandi Cyrus spun top 40 hits while the signature Bulleit Woody Tailgate Trailer transformed into a photo kiosk. Lastly, Tom Bulleit the founder of the brand, gave a heartfelt speech to celebrate the series.Shawn Barber

Bulliet Bourbon Tattoo Edition

Artist Shawn Barber

Origins of Frozen Margarita

A Dallas restaurant owner blended tequila, ice and automation. America has been hungover ever since.

Source: Smithsonian.com

The way Mariano Martinez tells it, accounts of the margarita’s beginnings should be taken with a grain of salt—and a wedge of lime. Martinez is the creator of what is arguably the 20th century’s most epochal invention—the frozen margarita machine—and, at the age of 73, the Dallas restaurateur is an indisputable authority on the cocktail in the salt-rimmed glass.

The origin stories date to the ’30s and tend to feature a Mexican showgirl or a Texas socialite and a bartender determined to impress her. One of Martinez’s favorites involves a teenage dancer named Margarita Carmen Cansino who performed at nightclubs in Tijuana. “After Margarita got a contract from a Hollywood studio, she changed her name to Rita Hayworth,” he says. “Supposedly, the drink was named in her honor.”

When it comes to margarita lore, about the only thing for certain is that on May 11, 1971, Martinez pulled the lever on a repurposed soft-serve ice cream dispenser and filled a glass with a coil of pale green sherbet—history’s first prefab frozen margarita. The beverage was teeth-chatteringly cold with a proper tequila face-slap. Happy hour (and hangovers) would never be the same.

By adapting mass-production methods to blender drinks, Martinez elevated the frozen margarita from a border-cantina curiosity to America’s most popular cocktail. The innovation forever changed the Tex-Mex restaurant business (placing bars front and center) and triggered the craze for Tex-Mex food.

Befitting a musician who once recorded three versions of “La Bamba” on an EP titled Lotta Bamba, the convivial Martinez has a fresh, boyish manner and a beaming smile. He grew up in East Dallas, where at age 9 he started bussing tables at El Charo, his father’s Mexican eatery. “The customers were mostly Anglos who often had no idea what tequila was,” he recalls. “They’d show up with a souvenir bottle a friend had brought back from a vacation in Mexico, and ask my dad, ‘What do we do with this?’”

Though at the time liquor couldn’t be sold by the drink in Texas restaurants, the elder Martinez occasionally would whip up frozen margaritas in a blender for his patrons. (Introduced at a 1937 restaurant show in Chicago and bankrolled by bandleader Fred Waring, the humble Waring Blendor revolutionized bar drinks.) The elder Martinez used a recipe gleaned while working at a San Antonio speak-easy in 1938: ice, triple sec, hand-muddled limes and 100 percent blue agave tequila. The secret ingredient was a splash of simple syrup.

In 1970 an amendment to the state constitution made liquor by the drink legal, in cities or counties when approved in local-option elections. Shortly after Dallas voted yes, the younger Martinez launched Mariano’s Mexican Cuisine in a shopping center near the campus of Southern Methodist University. On opening night, the amiable owner appeared in a bandido costume. And customers, serenaded by a mariachi band, were encouraged to order margaritas made from the old family recipe. Libations were poured faster than you could say “One more round.” The second night wasn’t quite as successful: A barfly cornered Martinez and asked, “Do you know how to make frozen margaritas?”

“Oh, sure, sir, the best,” he answered.

“Well, you’d better speak to your bartender. The ones he’s making are terrible.”

As it turned out, the barman was so overwhelmed by the sheer volume of margarita orders that he was tossing ingredients into the blender without measuring them. Tired of slicing limes, he threatened to quit and return to his former job at a Steak and Ale, where the most complicated cocktail was a bourbon and Coke. “I saw my dream evaporating,” Martinez says. “I thought, ‘My restaurant will go bust and I’ve screwed up Dad’s formula.’”

The next morning while making a pit stop at a 7-Eleven, Martinez had a eureka moment: “For better consistency, I’d premix margaritas in a Slurpee machine. All the bartender had to do was open the spigot.’” But 7-Eleven’s parent company refused to sell him the contraption. “Besides,” Martinez was told, “everyone knows alcohol won’t freeze.”

Instead of wasting away in Margaritaville, he bought a secondhand soft-serve ice cream machine and tinkered with Dad’s recipe. Diluting the solution with water made the booze taste too weak, but adding sugar produced a uniform slush. Martinez had struck gold. “Cuervo Gold!” he cracks. The sweet, viscous hooch was such a hit that when Bob Hope performed at SMU in the ’70s, he joked about the margarita he’d just ordered at Mariano’s: “I won’t say how big it was, but the glass they serve it in had a diving board on it. And they salt the edge of the glass with a paint roller.”

Martinez’s original machine cranked out ’ritas for a decade before sputtering to a halt. Though he never received a patent or trademark for the device, it has a place in his heart and, since 2005, in the Smithsonian National Museum of American History. “The credit belongs to heritage and technology,” he says. “The golden ratio was two parts of the past and one of the present.”