Punk Rock Princess and philanthropist, Avril Lavigne, is best known for her highly coveted career: 8 GRAMMY nods, 10 Juno Awards, 6 World Music Awards and 21 MTV Awards.
However, this time around the multiplatinum selling artist has been recognized by adult beverage BeatBox. Avril is among the few global icons whom were chosen by the brand to participate in the Creator Series. A platform that grants them an opportunity to curate a flavor alongside of packaging; and, then distributed through their channels.
The ‘world’s tastiest party punch’ will box Lavigne’s 11.1% ABV pink lemonade to be sold nationwide: 7-Eleven, Kroger, Circle K, Casey’s, and QuikTrip.
“From the moment Avril told our team how she drinks a BeatBox before every studio session we knew this was a perfect fit for our growing Creator Series. The BeatBox Creator Series is where we partner with world renowned musicians like Avril Lavigne, as well as other large influencers and brands, to bring exciting new flavors and collectible packaging to our 45,000+ retail locations,” says Zech Francis, VP of Global Marketing for BeatBox. “Partnering with Avril is going to unlock even more exciting opportunities for BeatBox as one of the fastest growing ready-to-drink cocktail brands in the US.”
Lastly, consumers and fans of Avril, at their preferred merchant, will be able enter a contest. Winners may receive exclusive signed merchandise and/or an opportunity to meet Lavigne in person.
So stay tuned, where BeatBox is sold, for life-size custom Avril cutouts to take part in this activation.
About BeatBox
BeatBox is one of the fastest growing premix cocktails on social media. Their 6 million followers are largely credited to their expansive calendar of events, including more than 100 music festivals.
Reebok launches its ‘Most Extra’ Collection, celebrating nextgen marginalized creatives within the fashion industry.
Available now at Reebok.com, the collection is part of their purpose-led product platform that debuted in 2021 and has included Reebok’s Human Rights Now!
‘Most Extra’ features lifestyle footwear and apparel inspired by those who push boundaries in fashion and create iconic trends. To bring the line to life, Reebok worked with Statement Modelz, a student-run organization that showcases Black creativity in a positive light, to produce the campaign content and feature their network of up-and-coming fashion industry professionals.
In conjunction with the release Reebok is donating $15,000 to the Fashion Institute of Technology’s Social Justice Center, a first-of-its-kind initiative in higher education to address the diversity issues faced by BIPOC individuals throughout their education and career development.
Reebok donates $15000 to FIT SJC in support of student ran model agency STATEMENT MODELZ via 360 MAGAZINE.
SES’ Russell 2000 Index Listing Highlights Growing Power of North American Supply Chain
The U.S.’ development of a North American electric vehicle supply chain is continuing to attract the interest of Wall Street, with one Boston-headquartered company being added to the Russell 2000 Index.
SES (NYSE: SES) will join Russell’s ranking, which tracks the largest U.S. companies by market capitalization, beginning on June 26, according to a press release put out by the company, and confirmed by a list of company additions announced by Russell.
Founded by Dr. Qichao Hu in Boston in 2012, SES is developing an advanced Li-Metal battery solution, and using advancements in artificial intelligence to study and analyze data generated from the production process.
Three of the largest automotive giants have invested and partnered with SES: General Motors, Honda, and Hyundai, two of whom had major announcements this past week on new North American EV facilities.
The news of SES’ Russell listing arrives as GM — a longtime pillar of the U.S. automotive industry — secured half of a $442 million financing plan to build an EV facility in Quebec, Canada, according to Bloomberg. Hyundai, meanwhile, announced that it will build out a $4.3 billion EV plant in Georgia, per The New York Times.
SES (NYSE: SES) will join Russell’s ranking via 360 MAGAZINE and Dr. Hu.
“It is a truly fascinating time to be in this sector as the U.S. builds out a new North American supply chain to wean the world off fossil fuels,” Dr. Hu told 360 Magazine through a spokesperson.
“But I still thought [her clothing] was cool because it was thrift, and things that come from places with culture and history are more important than a name brand. And I think that was taught to me through my mom, because I love all of her…like a small copper ring that she got from Nigeria. And she would add it to her outfit, and it just made so much more sense than anything that she could have purchased here, and I’m like, damn, okay, I get it. It’s energy, it’s all just energy. That’s what makes them fly.” – SZA quote regarding her mother.
Hitting global newsstands on April 13, Editor in ChiefCarine Roitfeld unveiled CR Fashion Book (CRFB) Issue 22 with eight stunning covers featuring international music sensation SZA, the upcoming Peter Pan & Wendy star Ever Anderson, fashion muse and internet breakout star Emma Chamberlain, models Karlie Kloss, Saskia De Brauw, Gabbriette, and Abby Champion, and actress and television personality Lisa Rinna. Simultaneously, British actor Harris Dickinson covers Issue 16 of CR Men (CRM).
SZA on the cover of CR Fashion Book via 360 MAGAZINE.
Roitfeld recently announced that the upcoming issue will be dedicated to Mother Nature and its beauty. As a mother and grandmother, Roitfeld feels a strong sense of responsibility to ensure that future generations have the opportunity to experience and connect with nature in its purest form.
One of the issue’s highlights is a personal tribute to the iconic fashion designer and environmental activist Vivienne Westwood, which features iconic supermodel Karlie Kloss. Roitfeld recognizes Westwood’s fierce dedication to protecting the planet and hopes to inspire readers with her message.
“It’s time to think about our legacy, not only as what we will be remembered for, but how future generations can benefit from it,” says Roitfeld. “I hope this issue serves as a reminder that nature is not forever if we don’t all take action now.”
The stunning homage to Vivienne Westwood is brought to life by guest creative directors Kate Aubrey and Kyra Griffin,with photography by Emma Summerton and fashion styling by Roitfeld herself.
The American singer SZA is featured in a fashion spread photographed by Nick Riley Bentham. The article discusses SZA’s self-described neurosis, her ability to express emotion on her records, and how her music explores themes of polyamory and personal entanglements.
In a spread captured by Petra Collins and styled by Ava Van Osdol, internet sensation Emma Chamberlain opens up about her unique upbringing as an only child without cable television and her journey to becoming a prominent Gen Z influencer. With her signature authenticity and relatable style, Chamberlain discusses her obsessive tendencies and the challenges of being a role model for young fans.
In a spread captured by legendary British artist Martin Parr, Lisa Rinna discusses her decision to leave The Real Housewives of Beverly Hills and how she is comfortable with herself at 59. While her time on the show is over, she indicates that her time in the spotlight is not.
The breakout star of Peter Pan & Wendy, Ever Anderson, is set to soar to new heights. In a spread, the Miu Miu ambassador and daughter of Milla Jovovich and Paul W. S. Anderson, is photographed by Matt Jones.
British actor Harris Dickinson shares his journey of taking on challenging roles, including his roles in Triangle of Sadness, Steve McQueen’s upcoming movie Blitz
In a spread captured by Benjamin Lennox and styled by Ben Schofield, CR Men cover star Dickinson discusses his transformation from a BAFTA-nominated darling to a household name.
“The launch of CR Fashion Book Issue 22 and CR Men Issue 16 is a joyous occasion for us,” states CR Fashion Book’s CEO, Vladimir Roitfeld. “Our upcoming issue is dedicated to celebrating the beauty of Mother Nature, and we’re proud to present a remarkable transformation since the pandemic began – most of the photography in this issue was shot on location, highlighting breathtaking locations such as the beaches of Malibu and Hawaii. This unique perspective brings a fresh outlook to fashion and style, and we can’t wait for our readers to explore the pages.”
Capitol Records released Seinabo Sey’s The One After Me, her first album in five years. As she returns with new music, it is as an artist who has found her way back to herself and what drew her to music in the first place: R&B from her teens, the reggae music played in Gambia in the mornings, and the freedom to create on her own terms. Stream / download The One After Me HERE.
“I have been working on this album for almost five years, and I am very pleased with the result. Musically, it has been one of the biggest challenges of my life to put it together, while at the same time, I have learned so much. I have worked with people who have changed my life even more than before,” Sey explains. “I have love and therapy to thank for feeling freer to experience and explore things, both as a human being and as an artist. I have gone through a lot and rediscovered what music means to me.”
This change is reflected in the new songs, which Sey describes as the biggest musical turning point in her career. Unlike previous albums, she has chosen to collaborate with many producers and songwriters this time. She wrote “Yes,” the first single, in collaboration with Simon On The Moon (who also produced), Namasenda, Roger Tallroth, and Joakim Hultqvist. The song features the acclaimed Swedish artist Namasenda. Listen to “Yes” HERE.
“I have always liked Swedish folk music, and it has been present in almost every song I have made for this album,” Sey notes. “Simon On The Moon had this beat he was working on, and when he played it for me, I thought it was exciting to let folk music meet a hip-hop beat in an overt way. Simon is one of the few producers who would dare to do this. I also invited Namasenda to the song because I love her digital vocal production, which is a great complement to the song.”
The One After Me also features the upcoming single “42,” which is about a relationship Sey had with a person referred to as 42. She says, “It was the first person I dated who I realized was dangerous for me. The lyrics are a very straightforward description of what happened, and I sang the whole song in my bed.”
In the years following 2018’s I’m a Dream, Sey had her first longer relationship, her first difficult breakup, and when she toured with her childhood idol Lauryn Hill at the beginning of the pandemic, it was a turning point.
“When I am in need, it is black women who save me and remind me of who I want to be. Lauryn did just that,” says Sey. “That she, who has shaped me so much musically, thinks I’m good, pushed me in the right direction again. That I should do what I feel like doing.”
As the world isolated itself during the pandemic, the music studio became the safe place where Sey could create music without pressure. She reflects, “I have learned a lot about myself in recent years. I am stronger, care less about what others think, and just want to experience life. I think it shows in the music. The melodies are a bit freer; I dare to play with them and with the words. I believe it’s a result of me being kinder to myself now. That feeling is also reflected in the lyrics.”
Sey has amassed over one billion combined global streams in her career to date, won four Swedish GRAMMY awards and topped the HypeMachine chart five times. TIME magazine hailed her 2015 debut album, Pretend, as “One of the Year’s Best Debut Albums.” Her hit single “Younger,” which was later remixed by Kygo, gained international attention. She fearlessly addressed grief, femininity, racial identity, and body image on I’m a Dream, which contained the singles “I Owe You Nothing” and “Remember” (featuring Jacob Banks). Sey’s live performances have showcased how her expressive and soulful voice can stun crowds into silence at festivals like Way Out West, Glastonbury, and Roskilde – and hypnotize audiences during TV performances on programs like “Late Night with Conan O’Brien” and “Later… with Jools Holland.”
In 2016, ELIAS KACAVAS was accepted to the American University as an undergraduate medical student, hoping to one day become an orthopedic surgeon. He had no idea this was the first step to preparing for a career in showbiz.
While making the decision for his future, Elias recounted that his genuine interest and passion was acting; and thus, he confronted his family. “I had a conversation with my dad and said I am a performer. I don’t necessarily have anything to back it up, but I know that I am one,” said Elias.
Dropping out of a college program to pursue a dream, rather, following your God-given instincts is a talent in itself. Of those gritty and down-to-earth actors, Kacavas would do whatever it takes to make his voice heard. For some people, it can be perceived as arrogance, but for others, it’s a sign of harmony. His insatiable desire makes him yearn like a drop of water in Death Valley. We all emerge from adolescence with habits and behaviors that are very much in the realm of sophistication. But this ingenue is not just another manufactured product of the system. He has depth, stature, and character that nobody will ever take away from him.
The type of vulnerability that allows them to come forward without even knowing they’re there… It’s been far too long since Hollywood has witnessed a young tour de force like KACAVAS. In his spirit, he has passion and purpose substantiated by hunger. His performance in Euphoria remains one of the most talked-about episodes in the history of HBO. Let’s be honest. It’s extremely difficult to detach from Zendaya’s innate capacity to push a narrative. She literally breaks the internet with her allure and artistry. However, this time around, Kacavas longs to be greater, embracing a side many shy away from, playing a curious young man’s coming of age story. Finally, a methodical player who devotes himself to work and expresses raw emotion. He delves deeper on a journey to inspire. It’s what many refer to as je ne sais quoi. The connection between his voice and the content is genuine. It produces eloquence.
From Young Cal on Euphoria to Greg on HBO Max’s Pretty Little Liars: Original Sin, the 24-year-old actor from Manchester, New Hampshire, craves to immerse himself into dramatis personae. Kacavas, living his dream with the intention, is a forever New York actor.
The newly appointed PLL’s cast member was tapped to become a part of the iconic franchise, My Big Fat Greek Wedding 3. On the cusp of its September release, Elias was beguiled. Mostly due to its filming in Greece; he was rooted in Greek heritage. He used the occasion to hone his native language.
All in all, it’s refreshing to be in communication with someone who has taken the road less traveled without reservation.
STREAM “CONTROVERSY” BY TEE GRIZZLEY & SKILLA BABY
ABOUT TEE GRIZZLEY:
With a soulful flow, cinematic storytelling, and a whole lot of heart, Tee Grizzley has quietly affirmed himself as one of Detroit’s most impactful, impassioned, and impenetrable voices. He has notched three consecutive entries on both the Top 10 of the Billboard Top R&B/Hip-Hop Albums Chart and US Rap Albums Chart and three straight Top 20 debuts on the Billboard Top 200 with Activated [2018], Scriptures [2019], and Built For Whatever [2021]. In addition to the breakout gold-certified My Moment mixtape, his catalog encompasses a string of multiplatinum, platinum, and gold anthems, including the quadruple-platinum “First Day Out” [with Meek Mill], double-platinum “From the D to the A” [feat. Lil Yachty], and gold-certified “No Effort” and “Satish.” Along the way, he has earned acclaim from the likes of Pitchfork, The FADER, and many more in addition to appearing on MSNBC’s The Beat with Ari Melber, among other television shows. At the same time, he also helms his own Grizzley Gang label and has built an audience of 879K-plus on Twitch as a highly sought-after streamer. However, Tee Grizzley tells a story for the ages on his 2022 visual album, Chapters of the Trenches, representing the culmination of his journey so far and hinting at an even brighter future for Detroit’s strongest spitter today.
ABOUT SKILLA BABY:
Skilla Baby is one of the most enthralling young stars emerging from Detroit, Michigan. The 24-year-old rapper has accumulated over 76M views on YouTube and collaborated with the likes of Kash Doll, Peezy and Tay B. In December 2022, Skilla released his EP We Eat The Most via Geffen, which peaked at #19 on the iTunes Hip-Hop/Rap charts. A protégé of hometown hero Sada Baby, Skilla is carving out a lane as one of the Motor City’s most distinct voices. The MC has amassed an impressive body of work, beginning with Push That Shit Out Skilla,his careening debut album from 2019. In fact, We Eat the Most is Skilla’s third tape of 2022, following Detroit Raised Me and Crack Music 2, giving him what is possibly the most unassailable resume in hip-hop this year.
KO MÉDIA REVEALS AN IN-DEPTH MAY ISSUE OF ELLE CANADA.
KO Média is thrilled to unveil the May issue of ELLE Canada, our green issue featuring Whitney Peak, the Ugandan-Canadian star of the Gossip Girl revival. The new face of Chanel’s Coco Mademoiselle fragrance tells us about how her family’s relocation changed her future: “In Uganda, I would never have thought of doing this job. Not because it doesn’t happen there, but because it’s as if, in my mind and in my family’s mind, we already had a completely different path mapped out for our lives. Instead, Canada has opened up new opportunities for me that I could not have imagined.”
We speak to plenty of passionate women in this issue, including actor Simone Kessell from the second season of everyone’s favorite survivalist series, Yellowjackets. Music and fashion double threat Lexie Liu maps her journey to stardom, Priyanka Chopra Jonas lets us in on her globe-conquering ambitions, ice scientist Alison Criscitiello explains how Canada’s deep-freeze regions can tell us about our climate’s past and future and Sana Javeri Kadri shows us how she’s dreaming up a better spice trade.
In the style department, we peek at trompe l’oeil pieces that will have you double-checking your eyesight, while a Toronto trio of Bangladeshi-Canadians tells us about redefining the “Made in Bangladesh” label and spring sees designers playing with sheer layers on the runway. OddBird Co. rises to the top as an inclusive slow-fashion brand, six sustainable fashion pros tell us about their eco-responsible ways, and we take a critical look at whose voice matters in the era of democratized online fashion expertise. We’re wild for Virginie Viard’s latest animal-inspired Chanelhaute-couture collection, along with the season’s eye-popping colors, including home design’s pink-meets-green trend that’s a match made in heaven.
Our editors examine how the beauty industry can improve its carbon footprint by avoiding landfills and turning toward upcycling. We also present a spread of our favorite ethically made products, examine how to reset skincare routines, and provide a full how-to guide for clean beauty that breaks down the product lingo. And Marc Jacobs tells us about his fashion and beauty staying power.
When it comes to lifestyle, we dive into hopeful movements in this era defined by crisis and ask experts about how these times are shaping our financial, work, and relationship habits. To be at the top of our game, we look at how to harness the pay-transparency movement and take notes from fitness expert Val Desjardins about the benefits of a functional training approach. We also learn about citizen scientists teaming up with ocean conservationists in Antarctica before kicking back on a 48-hour tour of Toronto and visiting May’s top local and international art shows. For a bookish bent, we talk to journalist Mellissa Fung, whose new work, Between Good and Evil, follows the lives of three Nigerian girls kidnapped by Boko Haram, and sit down with modern-romance author Emily Henry to hear about her writing process. Plus, superstar Emily Ratajkowski lets readers in on how she controls her own narrative in her first essay collection, My Body, and we are teased with recipes from beloved Montreal restaurant Elena in its team’s first cookbook, Salad Pizza Wine: And Many More Good Things From Elena.
The May issue of ELLE Canada will hit newsstands and Apple News+ on April 17, 2023.
A division of Universal Music Group, the world’s leading music company, Republic Records has been recognized by Billboard as the industry’s #1 label over the last 10 years. It is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Billy Porter, Bo Burnham, Ciara, Clairo, Coi Leray, Conan Gray, Daddy Yankee, Drake, Eddie Vedder, G Herbo, Glass Animals, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, Jimmy Fallon, John Legend, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Kim Petras, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Stevie Wonder, Swedish House Mafia, Taylor Swift, The Weeknd, Twice, TXT, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Federal Films, HYBE, Imperial, JYP, Lava Records, Mercury Records, Republic Records: Kids & Family, Republic Nashville, Universal Arabic Music, Uptown Records, Victor Victor, Wicked Money Family, XO, Young Money, among others.
• The new paradigm for super sports cars: presenting the first Lamborghini High Performance Electrified Vehicle delivering 1015 CV
• Revolutionary architecture, with naturally-aspirated V12 engine combined with eight-speed, double-clutch transverse gearbox and three electric motors
• 13 drive modes, and all-wheel drive also available in fully-electric mode for the absolute driving experience
• Aerodynamics and design express the maximum synergy between efficiency, functionality and style
• Fully immersive experience for driver and passenger with the new Lamborghini Infotainment System
Sant’Agata Bolognese, 29 March 2023 – In the marque’s 60th anniversary year, Automobili Lamborghini presents Revuelto1, the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle). Revuelto defines a new paradigm in terms of performance, sportiness and driving pleasure from its unprecedented new architecture; innovative design; maximum-efficiency aerodynamics; and a new carbon frame concept. An output of 1015 CV is delivered from the combined power of an entirely new combustion engine together with three electric motors, alongside a double-clutch gearbox that makes its debut on a 12-cylinder Lamborghini for the first time.
The powertrain combines high specific power elements: the new 127 CV/liter combustion engine works synergically with two front axial flux motors that deliver an outstanding weight-to-power ratio, with a radial flux electric motor positioned above the first eight-speed double-clutch gearbox debuting on a 12-cylinder Lamborghini. The three electric motors are powered by a lithium-ion high specific power (4500 W/kg) battery pack that also supports a fully-electric drive mode.
“The new Revuelto is a milestone in the history of Lamborghini, and an important pillar in our Direzione Cor Tauri electrification strategy,” said Stephan Winkelmann, Lamborghini Chairman and CEO. “It is a unique and innovative car but at the same time faithful to our DNA: the V12 is an iconic symbol of our super sports heritage and history. Revuelto was born to break the mold, combining a new 12-cylinder engine with hybrid technology, creating the perfect balance between delivering the emotion that our clients want with the necessity to reduce emissions.”
Carbon fiber, produced via artisan craftmanship in the Sant’Agata Bolognese factory, is the principal structural element within the new car, used not only in the monofuselage and frame but also for many elements of the bodywork. The extensive use of carbon fiber and lightweight materials, combined with the potent engine power, contributes to achieving the best weight-topower ratio in the history of Lamborghini: 1.75 kg/CV.
The new Revuelto combines these attributes to deliver performance figures at the peak of its segment: acceleration from 0-100 km/h in only 2.5 seconds and a top speed of more than 350
km/h. These numbers combine with its exceptional dynamism thanks to the introduction of electric torque vectoring, and four-wheel drive available also in fully-electric drive mode, ensuring the Revuelto super sports car expresses its amplified qualities both on track and in daily driving.
“With Revuelto we take the experience of driving a Lamborghini to a superior level,” said Rouven Mohr, Lamborghini Chief Technical Officer. “Revuelto takes a significant step forward in terms of reactivity and responsiveness to ensure the most emotive and natural driving in every environment. Revuelto is a car delivering the highest performance but our objective right from the start was to confirm it at the very summit of driving emotions.”
Design
Revuelto brings the future of Lamborghini design to the road today. It staysconstant to theexclusive Lamborghini design DNA but establishes an entirely new stylistic language. It links with the iconic and legendary Lamborghini V12 cars of the past throughout the new shape, while the new proportions open the door towards the future.
While Revuelto delivers a quantum leap in an all-new car design, both externally and internally, theinspiration of previous V12 legends is still clear. Starting with the 1971 Countach prototype and its perfect proportions developed on a single longitudinal line, this car was responsible for creating a pure and essential style contextualized in the Space Age era. Itdefined the Lamborghini V12 super sports car DNA and introduced one of the most distinctive Lamborghini V12 elements: the vertically-opening scissor doors, which contribute to creating the character of Revuelto.
The new car also defers to the inimitable proportions of the Diablo and the floating blade on the rear fender, while the muscularity and inclined front of the Murciélago is evident.
“The Revuelto is adrenaline made visible,”saysMitja Borkert, Lamborghini Head of Design. “The design of the new Lamborghini Revuelto opensa fascinating door towards the future of our unique design language. From first sight, Revuelto is an intriguing next-generation Lamborghini V12, with all lines embracing the monocoque and celebrating a free view towards the V12 HPEV powertrain.
“The unique and recognizable Y-shape light signature is significant in this new era of our most iconic flagship car, and the interior is a dramatic leap forward in defining the new design direction of Lamborghini. Our philosophy of “feel like a pilot” is vivid and visible in every detail: the driver and passenger are deeply integrated in the very lightweight Y-shape design of dashboard and center console, replicating the sensations of being in a race car but with a perfect intuitive balance between digital and physical controls.”
With the Revuelto, Lamborghini launches a new Space Race, ushering in a design language that adapts to the challenges imposed by electrification, and presaging the shapes and proportions of super sports cars of the near future. The design is inspired by aerospace elements, characterized by sculpted surfaces encompassed by two lines that start from the front and embrace the cabin and engine, tapering down to the hexagonal-shaped exhausts.
The aerospace elements blend harmoniously with an animalistic muscularity starting at the front: the shark-nose section modeling of the broad monolithic carbon-fiber hood conveys a sense of power and speed. This is matched by the headlamp clusters with Y-shape daytime running lights-a distinctive stylistic feature of contemporary Lamborghini design – framed by aerodynamic blades that connect the splitter to the hood itself. The side fins, located behind the front wheel arches, channel the airflow along the sides and the pronounced concavities of the doors to the side air intakes, which feature sharp edges that echo the arrows on the front.
The roof combines more headroom with aesthetic qualities and specific aerodynamic functions. The recessed profile channels air to the rear wing but at the same time allows more headroom in the cabin for both the driver and passenger.
The rear is a tribute to the hybrid V12. The fully-exposed longitudinal engine highlights the mechanical heart of the Revuelto, visually connecting it to the double hexagonal exhaust surmounted by the geometrically profiled wing, framed by headlamp clusters with the Yshape light signatures.
The “Y” is also the hallmark of the driver-oriented interior design influenced by the “feel like a pilot” philosophy. The interior mirrors the all-new futuristic design of the exterior: every aspect of the cockpit is clearly Lamborghini, combining a perfect balance between a digital and physical experience both in daily driving and track environments. The visual center of the cabin houses a pronounced carbon-fiber profile, with a “space-ship” design that encloses the central air vents and the 8.4” vertical touchscreen, the technological heart of the car.
With Revuelto Lamborghini initiates a new immersive, shared driving experience, where pilot and co-pilot can simultaneously view the same information on the displays located in the 12.3” digital cockpit on the driver’s side and on the 9.1” display installed on the passenger-side dashboard. Revuelto introduces the “swipe” function in a Lamborghini, allowing the pilot and co-pilot to move applications and information from the central display to the side displays with the same intuitive, gestural ease as using a smartphone. The three digital screens not only respond to the need for stylistic cleanness that enabled most of the physical buttons to be eliminated, but implement new features that allow the driver to concentrate fully on driving, just as ina race car.
The steering wheel was inspired by the racing world and the experience of the Essenza SCV12. The four rotors located on the spokes are used for selecting both the driving modes and the car’s lifting system and rear wing tilt. The intuitive design of the cockpit and controls deliver a distinctive Lamborghini feeling: buttons are used to activate the turn signals and the launch control among other functions, while allowing the driver to maintain an optimal grip on the steering wheel at all times.
The Revuelto juxtaposes its personality as a track-inspired super sports car with a character designed for everyday driving with exceptional functionality. Significant attention was given in the design stages to ensure the cabin is roomy and practical as well as perfectly equipped for track-day outings. The roof design offers 26 mm more headroom than theAventador Ultimae, while the new monofuselage provides 84 mm more legroom, leaving additional space behind the seats to accommodate luggage up to the size of a golf bag. This space is in addition to the compartment under the front hood, which can hold two cabin trolleys. Moreover, to make life on board even more comfortable, functional elements such as storage compartments located under the center dashboard and between the two seats have been included, as well as a cup holder built into the passenger-side dashboard.
Personalization
Revuelto is the production Lamborghini model that offers the most potential for personalization. In fact, 400 bodywork colors are offered together with many more personalization options at the client’s disposal allowing the creation of an entirely individual super sports car. The sustainable sportiness of Revuelto does not stop at the technical specification of the plug-in hybrid: all the paints used are water based rather than solvent based.
‘Sustainability’ continues throughout the car’s interior, reflecting the company’s attention to avoiding waste that has become the modus operandi of the Lamborghini universe. This includes upholstery materials, cut in the Lamborghini ‘selleria’ utilizing latest-generation machinery: this limits waste as much as possible without affecting the craftmanship and embroidery processes, in which ‘hand-made’ continues as a point of excellence within Lamborghini.
The cabin is characterized by the presence of visible carbon fiber used on the dashboard, in the hexagonal air vents and to frame the dashboard and central vents. The upholstery combines fine leathers with the new ultralight Corsa-Tex fabric in Dinamica® microfiber, made of recycled polyester via a water-based production process. The customer can customize the interior of his car by opting for a balanced mix of leather and Corsa-Tex, or favor one material depending on his preference, with 70 color options available.
Aerodynamics
Function and style share a singular mission on the Lamborghini Revuelto: aerodynamic efficiency. The new layout of the super sports car has different design requirements compared to the Aventador, which influenced the car’s aerodynamic development. The development was based on four pillars: efficiency; synergy between the components; integration between the components; and design.
Optimum efficiency was achieved by combining high downforce and minimized drag. One of the key elements in this strategy is the new active rear wing, created to ensure the best aerodynamic performance in all driving conditions. For this reason, entirely new actuators have been developed, managing the load optimally in every situation thanks to three different settings.
The position of the wing changes according to the driving mode and dynamics, or it can be changed manually by the driver according to his or her preferences using the dedicated rotor on the steering wheel. The “closed” position (low drag) ensures minimum resistance, for example when driving in electric mode. This position is also the most suitable for fuel economy. It improves top speed values while still ensuring stability. The “high downforce position” on the other hand, maximizes downforce by optimizing the agility and handling of the Revuelto.
The front section of the new super sports car from Sant’Agata is distinguished by a carbon fiber splitter with a radial leading edge in the central part and slanted in the lateral part, generating vortices that increase frontal load and deflect the air, avoiding the wheels. The central area has a shape that channels the flow to four rear vortex generators, consisting of narrow curved blades positioned in the underbody that are essential for increasing the energy of the airflow that strikes the car at the bottom. This, in turn, generates additional downforce and directs the airflow toward the diffuser, which has never been so extreme in a V12. The diffuser performs aerodynamic functions by extracting the incoming flow from the underbody via a differentiated channeling system between the central part with low slant (11° vs. the 7° of the Aventador Ultimae) and the lateral part with high slant (15° vs. 8° of the Aventador Ultimae). The diffuser also performs a structural and cooling function for the engine compartment.
In summary, the new design approach enabled the Revuelto to increase the front aerodynamic load by 33% and the rear load by 74% compared to the Aventador Ultimae (under maximum load conditions).
The synergy between components is evident in the focus placed on the cooling pattern that distinguishes the new Lamborghini Revuelto. The front radiator generates hot air that must be managed in the correct way so as not to impair the performance of the side radiators. Outwardfacing louvers on the front radiator outlet grille direct the flow of hot air away from the wheel and away from the side radiators, while fins located on either side of the front bumper reduce aerodynamic drag.
All the elements have been designed and engineered to optimize airflow. Even the door handles perform an aerodynamic function thanks to the Y-section wing profile: a solution that allows them to divert the flow of fresh air they receive from the front hood to one of the horizontal fins located along the side, directing it toward the radiator.
The maximum integration between the components is evident in the cooling pattern of the brake system, where aerodynamics becomes part of the system. The pair of front suspension deflectors and the grille inside the wheel arches are designed to improve not only the cooling of the front brakes – the deflectors draw air from the front diffuser and channel it to the brake – but they are shaped to reduce resistance inside the wheel well, limiting any compression phenomena while increasing the load at the front.
At the rear end, the two NACA ducts located in front of the rear wheels collect flow from the underbody and direct it to the rear brake cooling duct.
The carbon fiber roof also plays an important aerodynamic role with a structural function that improves interior roominess. The wing profile design with a hollowed-out central part directs air to the rear air intakes, and consequently to the inverter and electric motor located on the gearbox, while the roof’s side volumes provide more headroom for both driver and passenger.
Lamborghini Revuelto: the first super sports V12 hybrid HPEV via 360 MAGAZINE.
