HEALTH

Vybz Kartel photo by Tizzy Tokyo via 360 MAGAZINE.

Vybz Kartel Drops Video for God Is Greatest

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Vybz Kartel, the living legend of Jamaican dancehall, turns to a new page in his storied career with the release of his new video, “God Is The Greatest.” In the video directed by AKA.RUPPI, the King of Dancehall takes an introspective look at the pivotal turning points of the past year from earning his freedom to his landmark Freedom Street concert at Jamaica’s National Stadium. “God Is The Greatest,” produced by TJ Records / Adidjahiem Records, is synced to a series of candid shots from Vybz Kartel’s visit to Miami, FL featuring cameos with DJ Khaled and Bounty Killer. 

Vybz Kartel “God Is The Greatest”

The reflective song and video is from his latest album Viking (Vybz Is King): 10th Year Anniversary, released on January 31, 2025 via (Adidjahiem Records/TJ Records). The LP features classic hits from his 2015 album Viking, including “Unstoppable,” “Gon Get Better” (sampled by pop group Fifth Harmony), “Dancehall,” and “Enchanting” along with seven new tracks including “God Is The Greatest,” “Amout,” “Porn Flick” featuring Ishawna, “It A Tape,” “Dreams Are Made Of,” “Polite,” and “Str8 Vybz”— named after his new rum brand.

On Fri. April 11th and Sat. April 12th, 2025, Vybz Kartel makes his long-awaited return to the U.S. stage after 20+ years with two back to back shows at Brooklyn, NY’s Barclays Center presesnted by Reggae Fest. More info HERE.

In the first quarter of 2025, Vybz Kartel has made a major impact on the global stage, marking a triumphant return after his U.S. and UK visas were reinstated. He attended the 2025 Grammy Awards, earning his first nomination for Best New Reggae Album, and later received the prestigious Impact Award at the MOBO Awards, where he also performed. Kartel’s presence continues to resonate. After his U.S. shows in NYC, he heads to Europe with performances including SummerJam in Cologne, Germany and London’s Wireless Festival in July.

Busta rhymes and VYBZ Kartel via 360 MAGAZINE.

Photo Credit: Tizzy Tokyo

Oakley eyewear via 360 MAGAZINE.

THE OAKLEY® LATITUDE SS25 COLLECTION

MORPHISM FOR NEXT GENERATION HUMANS

TRANSFORMATIVE APPAREL AND EYEWEAR MADE FOR AN EVOLVING AND FLUID WORLD

The future unfolds through nature’s lens with the Oakley® Latitude SS25 Collection — state-of-the-art morphware crafted for next-generation humans. Strength and agility converge in perfect harmony, with design inspiration from two contrasting forces: the lightness of parachutes and the fluidity of the jellyfish. Boldness meets utility through physiomorphic geometry and modular design, with wrap-around silhouettes that evoke circular movement. Every curve, edge, and layer tell a story of metamorphosis — a tribute to nature’s remarkable adaptability and transformation, for innovations made to thrive as conditions change. 

The Latitude Flight Collection offers apparel, footwear, and accessories where form follows function to the finest detail. Designed with technology and forward-thinking features, each piece delivers performance, functionality, and versatility, all in colorways that echo the Earth’s raw energy and elemental palette.  

Leading the collection is the Latitude Flight Vest Poncho, a multi-functional hybrid garment engineered for the ever-evolving demands of nature. Constructed with advanced nylon and mesh materials, it offers modular storage and transforms to meet the environment. A discreet zip pocket at the back reveals a waterproof poncho, complete with an adjustable hood, cuffs, and hem for a tailored fit. The reflective Ellipse logo enhances visibility, while the poncho’s leash holder combines practicality with purpose. Designed to adapt, this piece morphs with the wearer as elements shift, providing versatility for any condition.  

The Latitude Flight Collection also includes a range of other adaptive pieces that empower individuals to transform alongside the world they traverse, including Flight Cargo Pants, Flight Shell Tee, Flight Convert Shell Tee, Sling Backpack, and Aquaterra Hybrid Trainers.  

The Latitude Flight Collection apparel pairs with a full collection of earthy-toned eyewear, including the Eye Jacket Redux, Clifden, Gascan, Plantaris, and more—completing the Oakley Latitude SS25 Collection lineup. True to the world of Morphism, Oakley Plantaris returns in a mossy green colorway—as transforming, unconventional eyewear.  Featuring a high-wrap dual lens design and a removable nose cone, it’s an icon in its own right, having earned a following among some of today’s most innovative cultural figures.  

Experience the art of transformation. Explore the Latitude SS25 Collection beginning March 13th at 5PM CET at Oakley.com and select Oakley stores and partners worldwide. 

Oakley eyewear via 360 Mag.

Kendrick + SZA UK Tour Dates

Following their Super Bowl halftime performance, Kendrick Lamar and SZA announce their Grand National Tour, presented by Live Nation, pgLang and Top Dawg Entertainment, will take over 13 stadiums across Europe and the United Kingdom this summer.

TICKETS: Various pre-sales available Wednesday, 12th February through 13th February. General on sale starts Friday, 14th February at 9am local time on grandnationaltour.com

TOUR DATES:

New Dates in Bold

Apr 19 – Minneapolis, MN – U.S. Bank Stadium

Apr 23 – Houston, TX – NRG Stadium

Apr 26 – Arlington, TX – AT&T Stadium

Apr 29 – Atlanta, GA – Mercedes Benz Stadium

May 03 – Charlotte, NC – Bank of America Stadium

May 05 – Philadelphia, PA – Lincoln Financial Field

May 08 – East Rutherford, NJ – MetLife Stadium

May 09 – East Rutherford, NJ – MetLife Stadium

May 12 – Foxborough, MA – Gillette Stadium

May 17 – Seattle, WA – Lumen Field

May 21 – Los Angeles, CA – SoFi Stadium

May 23 – Los Angeles, CA – SoFi Stadium

May 27 – Glendale, AZ – State Farm Stadium

May 29 – San Francisco, CA – Oracle Park

May 31 – Las Vegas, NV – Allegiant Stadium

Jun 04 – St. Louis, MO – The Dome at America’s Center

Jun 06 – Chicago, IL – Soldier Field

Jun 10 – Detroit, MI – Ford Field

Jun 12 – Toronto, ON – Rogers Centre

Jun 16 – Hershey, PA – Hersheypark Stadium

Jun 18 – Washington, DC – Northwest Stadium

Jul 02 – Cologne, Germany – RheinEnergieSTADION 

Jul 04 – Frankfurt, Germany – Deutsche Bank Park 

Jul 08 – Glasgow, UK – Hampden Park 

Jul 10 – Birmingham, UK – Villa Park 

Jul 13 – Amsterdam, Netherlands – Johan Cruijff ArenA   

Jul 15 – Paris, France – Paris La Défense Arena

Jul 19 – Cardiff, UK – Principality Stadium 

Jul 22 – London, UK – Tottenham Hotspur Stadium 

Jul 27 – Lisbon, Portugal – Estadio do Restelo 

Jul 30 – Barcelona, Spain – Estadi Olímpic Lluís Companys 

Aug 02 – Rome, Italy – Stadio Olimpico 

Aug 06 – Warsaw, Poland – PGE Narodowy 

Aug 09 – Stockholm, Sweden – 3Arena

Dr. Rudrani Banik, MD via 360 MAGAZINE.

The Screen Time Epidemic: Protect Your Eyes in the Digital Age

By: Dr. Rudrani Banik, MD, Integrative Ophthalmologist and Neuro-Ophthalmologist

Founder, “The Eye Health Summit”

Author, “Beyond Carrots: Best Foods for Eye Health A to Z”

Author, “Dr. Rani’s Visionary Kitchen”

We live in a world dominated by screens. From smartphones and tablets to laptops and televisions, screen time has become inescapable. Americans now average 7 to 9 hours of screen exposure daily, and the consequences are taking a toll on our vision. Digital eye strain has reached epidemic proportions, with symptoms of blurred vision, dry eyes, and headaches. More alarmingly, excessive screen use may be fueling a sharp rise in myopia (nearsightedness), particularly in children. Based on these trends, half the world’s population is expected to be nearsighted by 2050.

The problem goes beyond discomfort. Increased screen exposure strains the eye’s focusing system, leads to poor blinking habits, and exposes us to high-energy blue light, which interferes with sleep cycles and may contribute to retinal damage. 

Defend Your Eyes from Digital Overload

  • Follow the 20-20-20 Rule: Every 20 minutes, look at something 20 feet away for at least 20 seconds. This helps reduce strain and allows eye muscles to relax.
  • Optimize Your Blink Rate: Blinking lubricates the eyes, but screen use drastically reduces our natural blink rate. Make a conscious effort to blink often and use preservative-free artificial tears if dryness persists.
  • Limit Blue Light Exposure: Reduce screen brightness and enable blue light filters, especially in the evening to support better sleep.
  • Prioritize Outdoor Time: Natural daylight exposure, particularly in childhood, is linked to a lower risk of myopia. Aim for at least 2 hours, outdoors daily.
  • Fuel Your Eyes with the Right Nutrition: Key nutrients like lutein, zeaxanthin, and omega-3 fatty acids play a crucial role in protecting against eye strain, dry eye, and long-term degenerative diseases. Leafy greens, fatty fish, and colorful vegetables should be staples in your diet.

Join a Global Event to Empower Your Vision

While digital eye strain is a growing concern, preventive care can make a huge difference. That’s why I’m hosting The Eye Health Summit, a free, global event taking place on May 1–7, and coinciding with National Healthy Vision Month. This summit will feature more than 35 expert-led discussions on topics from eye strain and ocular nutrition to cutting-edge advancements in eye health.

At the summit, you will learn practical strategies to help safeguard your vision now and for the future. Whether you’re struggling with screen fatigue, concerned about your child’s eyesight, or simply want to maintain lifelong healthy vision, this event provides the knowledge and tools you need, without a doctor’s visit.

To learn more and register for free, visit: https://theeyehealthsummit.com. Your eyes work hard for you, so let’s give them the care they deserve.

The Eye Health Summit via 360 MAGAZINE.

____________

Biography:

Dr. Rudrani Banik, MD, is a board-certified ophthalmologist specializing in an integrative approach to vision health and author of, “Beyond Carrots: Best Foods for Eye Health A to Z,” and “Dr Rani’s Visionary Kitchen.” She is also a fellowship-trained neuro-ophthalmologist. Banik is the founder of EnVision Health NYC, a concierge practice specializing in eye health, neurological conditions, and migraine headaches. She is associate professor of ophthalmology at Icahn School of Medicine at Mount Sinai and co-director of the neuro-ophthalmology service. Banik is a member of the American Board of Ophthalmology’s Exam Development Committee and contributes to setting the standards for board certification. She has committed herself to more than a decade of training at some of the finest medical institutions like Johns Hopkins and Brown University, allowing her to author numerous articles and present at national and international meetings. Banik has been called on as an expert on multiple media outlets including, The New York Times, “Good Morning America,” “CBS Evening News,” TODAY.com, and The Washington Post. She has been voted New York Magazine’s Best Doctor and a Castle Connolly Top Doctor every year from 2017-2025. Banik is the founder of “The Eye Health Summit,” a global patient-centered event dedicated to integrative eye health.

Social Media:

X: https://x.com/RudraniBanikMD  @RudraniBanikMD 

Facebook: https://www.facebook.com/EnVisionHealthNYC 

Instagram: https://www.instagram.com/dr.ranibanik 

LinkedIn: https://www.linkedin.com/in/rudrani-banik-m-d-83019584 

Website: https://www.drranibanik.com 

Register for FREE to The Eye Health Summit: https://theeyehealthsummit.com 

Brandi Carlile + Elton

Elton John and Brandi Carlile unveil the music video for their brand new single “Who Believes In Angels?” Watch here. Directed by visionary photographer and director David LaChapelle, the video follows Wednesday’s announcement of Elton and Brandi’s collaborative studio album Who Believes In Angels?, set for release on April 4th via Interscope Records. Pre-order the album here.

David LaChapelle and Elton are regular collaborators, having first met when David photographed Elton for Interview Magazine in 1998. They’ve worked together many times since then, with David directing the music videos for Elton’s tracks “This Train Don’t Stop There Anymore” with Justin Timberlake, and “Original Sin” with Elizabeth Taylor and Mandy Moore, as well as shooting the poster for Elton’s Farewell Yellow Brick Road Tour and directing his Red Piano residency in Las Vegas. David’s celebrated “Egg on You Face” photo is one of the crown jewels in Elton and David Furnish’s photography collection, which was recently on show at London’s V&A Museum for their Fragile Beauty exhibition.

The new video is a kaleidoscopic tribute to the rock & roll angels who continue to inspire successive generations. It finds Elton and Brandi performing on a giant pinball machine, playing a winged piano and guitar respectively, while Tina Turner and Little Richard shimmy amongst pink clouds and neon lights.

Speaking on the music video, David LaChapelle says: “It’s been a wonderful continuation of this journey with Elton over the last 20+ years – projects, videos, stage productions, photo shoots… I love these creative challenges we’ve explored and working on this duet with Brandi was really good fun and hard work, but a joyful experience on set. We created a gigantic pinball machine and made a magical world that reminds us of where we’ve been as kids – that dreams do come true – and creating together with your heroes can be a sublime experience.”

Fans can pre-order Who Believes In Angels? to gain exclusive access for the chance to buy tickets to ‘An Evening With Elton John & Brandi Carlile’ at The London Palladium on Wednesday, March 26, 2025. This one night only event will see Elton and Brandi grace the stage of one of London’s most iconic venues for a unique evening of performance and storytelling.

The concept for Who Believes In Angels? was devised by close friends and regular collaborators Elton John, eleven time GRAMMY winning US superstar Brandi Carlile and multiple GRAMMY Award winning producer and songwriter Andrew Watt. They set out to create a genuinely collaborative studio album between Elton and Brandi. The album would mix Elton-led songs and Brandi-led songs, with long term collaborator Bernie Taupin and Brandi both contributing lyrics, and producer and co-writer Andrew Watt acting as the producer, mediator and creative conduit. Entering Los Angeles’ Sunset Sound Studios in October 2023 with a completely blank slate, they pushed each other out of their comfort zones to write and record an album completely from scratch in just 20 days. They would be backed by a world class band of musicians comprising of Chad Smith (Red Hot Chili Peppers), Pino Palladino (Nine Inch Nails, Gary Numan and David Gilmour) and Josh Klinghoffer (Pearl Jam, Beck).

Watch a short film about the process of making Who Believes In Angels? here. This is the first time that Elton has allowed cameras to film his writing and recording sessions. Static cameras positioned around the studio captured thousands of hours of raw footage, and ultimately documented the entire creative process – breakdowns, breakthroughs, tears, torn up lyric sheets and all. The candid footage offers fans an unprecedented, searingly honest insight into the emotionally turbulent creative process for Elton, Brandi and the rest of the team.

The results of this creative friction are stunning, and the kaleidoscopic scope of Who Believes In Angels? draws comparisons with some of Elton’s very finest works. Ballads co-exist with raw rock and roll, pop songs and country-hued Americana rub shoulders with synth-heavy psychedelia. It’s an album as unexpected as it is triumphant. Elton sounds utterly revitalized. Brandi sounds like a singer-songwriter at the absolute top of her game, her voice melding with Elton’s like a hand in a glove. The resulting songs somehow manage to be unequivocally the work of Elton John and Brandi Carlile, while sounding unlike any album either have made before.

Elton says: “This record was one of the toughest I’ve ever made, but it was also one of the greatest musical experiences of my life. It has given me a place where I know I can move forward. Who Believes In Angels? feels like going into another era and I’m pushing the door open to come into the future. I have everything I’ve done behind me and it’s been brilliant, amazing. But this is the new start for me. As far as I’m concerned, this is the start of my career Mark 2.”

Brandi says: “I’m still reeling from the fact that I got to do it. I think all ships rise with Elton John’s standards for songwriting, and it was an incredibly challenging and inspiring environment to work in, everybody throwing in ideas, everybody listening to everybody else’s ideas. It felt like a family. The world is a wild place to live in right now. It’s hard to find peace and triumph. It’s a radical act to seek out joyful and euphoric happenings. And that is what this album represents to me.”

The eponymous single “Who Believes In Angels?” is out now. Listen here and watch the video here. In keeping with the album it gives its name to, it is a true collaboration; Brandi penned the lyrics and Elton the theme, before Andrew joined them to bring it all together. From the opening piano chords, it’s unmistakably a slice of classic Elton John, that at once manages to nod to past glories whilst sounding thoroughly modern and forward looking. Brandi’s soaring vocals meld exquisitely with Elton’s on a towering synth charged chorus, as hard hitting as many of his best-loved classics.

Who Believes In Angels? also features 2025 Oscar nominated song “Never Too Late,” created especially for the Disney+ documentary of the same name and unveiled last year to widespread critical acclaim. Listen here. A beautiful, reflective and ultimately uplifting story of finding happiness and redemption in love and family, “Never Too Late” is the truly fitting finale to the documentary that plays out over the credits of the documentary of the same name. The documentary follows Elton as he looks back on his life and the astonishing early days of his 50-year career in an emotionally charged, intimate and inspiring full-circle journey. Directed by R.J. Cutler and David Furnish the documentary is available to watch on Disney+ now.

Who Believes In Angels? tracklisting:

  1. The Rose Of Laura Nyro
  2. Little Richard’s Bible
  3. Swing For The Fences
  4. Never Too Late
  5. You Without Me
  6. Who Believes In Angels?
  7. The River Man
  8. A Little Light
  9. Someone To Belong To
  10. When This Old World Is Done With Me
Elton John via 360 MAGAZINE.

Thrivelab Longevity

Redefining Wellness at Mizata by Antiresort

What is Thrivelab Longevity?

Thrivelab Longevity is a state-of-the-art wellness clinic located at Mizata by Antiresort, dedicated to optimizing health, beauty, and longevity through personalized treatments and holistic care. Designed for guests seeking enhanced well-being and a vibrant, extended life, the clinic offers advanced medical aesthetics, personalized health assessments, regenerative therapies, and innovative treatments that boost vitality, skin health, and overall wellness. By integrating science-backed techniques with holistic practices, Thrivelab Longevity delivers tailored wellness solutions, empowering clients to thrive at every stage of life.

What Makes Thrivelab Longevity Unique?

Thrivelab Longevity stands out through its holistic approach to wellness, combining cutting-edge aesthetics with personalized care for the mind, body, and spirit. Our focus extends beyond beauty, emphasizing comprehensive well-being through customized treatments designed to optimize health and vitality.

Meet Dr. Sofia

Leading our expert team is Dr. Sofia, a licensed medical doctor from El Salvador with over eight years of global experience in non-surgical facial rejuvenation. Her distinguished career includes working aboard prestigious cruise ships and training under a renowned plastic surgeon Dr. Brad Herman in Miami. With advanced certifications in Botox, dermal fillers, and facial harmonization, Dr. Sofia blends art and science to deliver natural, beautiful results using the safest and most effective techniques.

Thrivelab Longevity with Dr. Sofia via 360 MAGAZINE.

Thrivelab Expands Access to Oral Semaglutide for Weight Management

Revolutionizing Care with Safe, Simple, and Convenient Treatment Options

Thrivelab, a trusted leader in hormone health and weight management services, is proud to announce the addition of compounded oral (sublingual) semaglutide to its weight loss and hormone balancing programs for men and women. Designed to help individuals achieve effective weight loss without the need for needles and injections, this innovative alternative provides a simplified, safe, consistent, and less invasive application of the popular weight loss medication, to address weight management challenges on a biological level. 

“By eliminating the need for needles, we’re enhancing comfort, making this life-changing treatment more accessible for those seeking sustainable weight loss and improved metabolic health.” – Dr. Bimisa Augustin, Director of Clinicians, Thrivelab

Why Oral Semaglutide?

Oral semaglutide provides a safe and effective alternative to traditional injection-based treatments for weight management. Key benefits include:

  • No injections or surgery required: A daily oral medication simplifies the treatment process and eliminates the fear associated with needles.
  • Minimal side effects: Oral semaglutide has little to no side effects that interfere with daily routines, making it a practical option for busy lifestyles.
  • Convenient at-home use: Patients can take the medication at home, avoiding frequent trips to the doctor’s office.
  • Support for consistency: With personalized prescriptions, ongoing patient support and nutrition coaching, Thrivelab helps patients stay on track and achieve long-term success.

Thrivelab’s Commitment to Accessibility and Care

Recognized for its excellence, Thrivelab is ranked 2nd in the Women’s Health Clinic category on Trustpilot. Known for outstanding patient care and results, the company extends its expertise to weight management solutions with the launch of this program.

Thrivelab’s virtual model ensures patients can access personalized consultations and tailored treatment plans from the comfort of their homes. By integrating hormone health, nutrition guidance, and lifestyle coaching, Thrivelab’s expert team—including physicians, nutritionists, and health coaches—develops comprehensive strategies for optimal results.

Joshua Host, CEO of Thrivelab, emphasized the importance of this breakthrough:

“At Thrivelab, we are committed to making effective weight management solutions more accessible and less intimidating. Oral semaglutide eliminates the fear of needles and the potential for user error associated with injections, giving patients a more convenient option to stay consistent with their treatment. With this, you don’t need to lose as much weight to see meaningful health improvements, and prescription coaching ensures patients achieve safe and lasting results.”

Thrivelab, a trusted leader in hormone health and weight management services, is proud to announce the addition of compounded oral (sublingual) semaglutide to its weight loss and hormone balancing programs for men and women via 360 MAGAZINE.

REEBOK BASKETBALL ENGINE A

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Reebok announces the launch of its highly anticipated performance basketball shoe, the ‘Engine A.’

Returning to the hardwood as the first official Reebok performance basketball sneaker since the early 2010s, Engine A has been spotted on today’s top basketball stars – including WNBA All-Star Angel Reese – and will become available for sale globally on February 13th, 2025, in the debut silver colorway.

“The launch of the Reebok Engine A is a monumental moment for the brand as we reclaim our stance on the court and within basketball culture, says Todd Krinsky, Reebok CEO. “The Engine A embodies all that Reebok stands for: top performance innovation, fearless risk-taking design, and a continued commitment to deliver the best product possible to the athletes who are changing the game.”

A one-of-a-kind, durable, lightweight basketball shoe that’s designed for the game that moves in every direction, Engine A features the patented Energy Return System technology, ERS™, in a modern design inspired by the brand’s ‘90s Mobius line, delivering a high-performance shoe for dynamic athletes.

Key tech features include:

  • Exoskeleton Upper: Lightweight, molded upper offers secure, breathable support and dynamic fit. The ‘exoskeleton’ design enables bold color blocking and pays homage to Reebok’s hoops heritage.
  • ERS™ Midsole: a lightweight EVA midsole ensures a stable, flexible ride plus Nitrogen infused SuperFloat in the heel and forefront absorbs impact for ample energy return to comfort and bounce.
  • High-Abrasion Rubber Outsole: featuring a multi-directional, herringbone traction pattern designed for elite grip for basketball.

Speaking to Engine A’s performance qualities, 5-star high school pheno Nate Ament comments: “A locked-in fit, great bounce and ample traction for quick moves, plus a look and design like no other. I’m excited to see it on the feet of hoopers of all levels.”

Engine A will be ushered in on-court and through its debut global campaign by Reebok’s growing hoops roster, Team RBK.B. Team RBK.B includes professional, college, and high school athletes across the basketball landscape that hold a shared commitment to individuality and doing things differently, trailblazers on the court and beyond, putting an emphasis on championing and supporting young talent as they redefine the sport.

The current Team RBK.B roster line-up includes the first men’s pro hooper to step foot on-court in the Engine A – Matas Buzelis, WNBA icons Angel Reese and Lexie Brown, 5-star high school phenom Nate Ament and rising basketball star Dink Pate. Reebok is expected to add additional players to its growing basketball roster in the coming weeks.

On February 13th, the all-new Reebok Engine A – Silver will be available for $120 USD MSRP on Reebok.com worldwide. Additional colorway drops are expected throughout the season.

To stay up to date, follow @ReebokBasketball on Instagram and visit
https://www.reebok.com/pages/basketball for more info.

Reebok Basketball Engine A silver colorway via 360 Magazine.
Reebok Basketball Engine A silver colorway via 360 Magazine.

OAKLEY – Enigma Ink + Enigma Mass

Oakley® Authentic Prescription unravels the mystery with Enigma Ink and Enigma Mass, two lifestyle frames that redefine prescription and inspire wearers to express a whole other side of themselves.

The campaign features Team Oakley athletes Damian Lillard, Justin Jefferson, Diamond DeShields, and Kylian Mbappé, as Enigma Ink and Enigma Mass empower our athletes to reframe the style game, revealing limitless self-expression and creativity off the field.

Enigma Ink features a bold design for the boundary-pushing individual, while Enigma Mass offers a slim silhouette for those who want to focus on their craft while keeping aesthetics in check. Both are lightweight and available in Oakley® Authentic Prescription.

“Basketball is my passion, but my purpose goes far beyond the court,” said Diamond DeShields. “When I put on Enigma Ink, I tap into a new level of focus and self-expression. It doesn’t just enhance my perspective; it’s about seeing the world through a new lens of possibility.”

Enigma Ink and Enigma Mass are now available at prescription retailers, Oakley flagship stores, and Oakley.com.

Vybz Kartel – STR8 VYBZ

Vybz Kartel celebrates life outside on his birthday today with a new song and video STR8 VYBZ. “Make it rum” the Worl’ Boss declares in the intro of this TJ Records, Adidjahiem Records & Angustura produced single, carrying the same name as the dancehall star’s new rum line.

Kartel also lands the cover of Billboard, the publication’s first exclusive digital cover for 2025 ( READ | WATCH ) shortly after his historic homecoming Freedom Street Concert (produced by Downsound Entertainment) after serving over 13 years in prison.

Watch: Vybz Kartel – “Str8 Vybz” (directed by Shane Creative)

VYBZ KARTEL

Vybz Kartel a.k.a. the Worl’ Boss has solidified his place as one of Jamaica’s most influential artists, with a career spanning over 20 years. Even after being sentenced to life in prison, the unstoppable artist has remained a dominant force in the music industry, dropping hits from his cell. Known for his razor-sharp lyrics and iconic Billboard chart toppers like Romping Shop, Fever, and Clarks, he continues to make a mark on both local and international music scenes. His impact is evident in the careers of Jamaican stars like Spice, Popcaan, and Shenseea, and he has received high praise from global icons such as Cardi B, Rihanna, JAY-Z, Mick Jagger, and Drake. Following his prison release in July 2024, when his conviction was overturned after serving 13 years, Kartel’s star has risen even higher. In just a few months, he received his first GRAMMY nomination in the Best Reggae Album category for his EP Party With Me, launched a rum brand (STR8 VYBZ), and staged his monumental return with the Freedom Street concert. This year, the living legend will also release a deluxe 10th-anniversary edition of his iconic album Viking (Vybz Is King). Vybz Kartel has cemented his legacy. He stands as a living legend, embodying the indomitable spirit that defines the island of Jamaica.

STR8 VYBZ RUM BRAND

STR8 VYBZ, in partnership with TJ Records and The House of Angostura Bitters, is signaling a new chapter in Vybz Kartel’s entrepreneurial journey. The rum portfolio consists of four new bold flavors of white overproof,  spiced, white and dark rum, each labeled Fever, Ramping Shop, Electric, and Unstoppable, respectively. “STR8 VYBZ is more than just a rum; it’s a movement. Each bottle embodies the energy and passion of my music, and the spirit of the culture I represent,” declares Vybz Kartel. STR8 VYBZ is produced and bottled by Angostura Distillers in Trinidad and Tobago, distributed exclusively by Caribbean Producers Jamaica Ltd. (CPJ). Select retailers in the U.S., England, Bahamas, Guyana, St. Lucia, Barbados, Jamaica, and Grenada will sell STR8 VYBZ.

MORE NEW MUSIC + FIRST TIME GRAMMY NOMINATION

Vybz Kartel’s ability to consistently churn out hit songs and albums over the past two decades, despite his extraordinary circumstances, is unparalleled. This year alone, he has released a number of singles like “Comet,” “White Rum,” and “Cloudy” and major projects, including his First Week Out album (Jul 31, 21st Hapilos Compilations), and his EP Party With Me (May 31, Adidjahiem Records). The latter, which was released while he was still incarcerated, earned Kartel his first GRAMMY nomination for Best Reggae Album. Despite uncertainty about his future, he manifested the commanding title with 8 party anthems that firmly establish that Vybz Kartel is finally outside. In 2025, Vybz Kartel will drop a deluxe 10th anniversary edition of his pivotal album Viking (Vybz Is King), which spawned hits like “Unstoppable,” “Gon Get Better” (sampled by pop group Fifth Harmony), “Dancehall,” and “Enchanting.” Fans can anticipate a few new bonus tracks with this re-release as well.

Photo credit: Tizzy Tokyo.

Vybz Kartel via 360 MAGAZINE.