As of late, Cassina, a pioneer in Italian furniture and design, revealed a collection designed by Virgil Abloh. At first glance, patrons might not view this selection of building blocks as furniture, but the duality of these crate shaped fixtures says otherwise. The art pieces are meant to adapt to the space around them. Displayed as a simple nightstand or merged together to create a modern bench, the utility of these boxes are dynamic.
Cassina showcased this assortment at their location in West Hollywood. Guests were thrown off by the fitments, but after testing the product, they proved to be pretty snug. Attendees also had the honor of hearing from Cassina’s CEO Luca Fuso who had a lot to say about their vision. Fuso explained how the company and late designer intended for an industrial look suitable for a home or office setting.
Abloh’s inspiration derived from a subwoofer used as a seating arrangement. It represented the interior decor from the community he grew up in. A place where music and comfort were brought together as one.
As per its name, Modular Imagination, the furniture was supposed to depict an ambiguous look where it could be placed off to the side by itself, or act as an additional section. You can purchase this item in all Cassina stores ranging from $2,115 to $3,295 depending on the single or double variations.
Virgil Abloh
Virgil Abloh was an American fashion designer known to be one of the most creative individuals of this generation, and for starting one of the most influential brands titled Off-white. Raised in a small town in Illinois, Abloh had the artistic ability ingrained in him. He learned how to sew from his mother who was a seamstress, and his father taught him about color palettes. After graduating with his degree in architecture, the young artist took up an internship at Fendi alongside rapper Kanye West.
Working with the infamous rapper, Abloh started receiving a lot more attention. In 2018 he founded his luxury fashion house Off-white. This was the first step to his main-stream success. The young creative was collaborating with brands like IKEA, Nike, and much more. In 2018, he was given the crown to take creative direction of the most luxurious brand in the world, Louis Vuitton. It is safe to say he was an inspiration to all age groups, and an imperative for moving fashion forward.
