Carrera De Los Muertos 5k , 360 MAGAZINE

Carrera De Los Muertos 5k

Carrera De Los Muertos 5k / “Run of the Dead” Returns to Downtown LA’s Historic Olvera Street Saturday, October 26, 2019 4,000 Attendees to Take Part in the Fun Run and Finish Line Festival Celebrating Loved Ones Who Have Passed in this Cultural Tradition 

WHAT: Carrera de Los Muertos / 5k Run of the Dead is a vibrant 5k run that takes place in Downtown Los Angeles to celebrate the Day of the Dead. Thousands of families and friends gather together in a fun atmosphere to remember loved ones that have passed, in this rich cultural tradition. Festivities and traditions include face painting to resemble skulls, decorating altars with bright orange marigold flowers, candles, photos, and other memorabilia. There will also be an official Community Altar for participants to decorate, a pre-start purification ceremony with traditional Aztec dancers and a post-race festival, complete with mariachi bands, folkloric dance groups and stilt walkers honoring art, music, and community. 
Carrera de Los Muertos will benefit Olvera Street Merchants Association Foundation whose goal is to preserve and promote the traditional, historical, cultural, and educational events and programs that have taken place on Olvera Street for over 80 years. 


The race starts on Main Street, in El Pueblo de Los Angeles Historical Monument, the oldest section of Los Angeles, and home to Olvera Street. The course runs through lower Chinatown and past the recently upgraded Los Angeles State Historic Park. The top three runners of their genders will be awarded a unique hand-painted skull trophy.
Sponsors include CBS / KCAL, Capital One Cafe and SoCal Chevy is the exclusive automotive partner of this year’s event.


WHEN: Saturday, October 26, 2019
Schedule:6:45 a.m. – Race Day Registration Opens6:45 a.m. – Pick Up Bibs / T-Shirts8:00 a.m. – 5k Start9:00 a.m. – Music, Awards and Enjoy the Festival


WHERE: Olvera Street * 845 N Alameda St Los Angeles, CA 90012


MORE INFO: Los Muertos 5k Registration


VISUALS: -4,000 participants dressed in Dia de los Muertos attire-Community Altar to honor loved ones that have passed-Post-Event Festival with music, art and community-Purification ceremony with Aztec dancers-Entertainment such as mariachi band and stilt walkers-Face Painters available race morning-Vendor booths


About Generic Events

Carrera de Los Muertos Los Angeles is managed and promoted by Generic Events, a full-service experiential agency that unites communities through large-scale active lifestyle events. Operated by the husband and wife team of Michelle and Brennan Lindner, Generic Events also produces the award-winning Herbalife24 Triathlon Los Angeles, Turkey Trot Los Angeles, Santa Monica Pier 360 Ocean Festival, Pasadena Triathlon, and the Herbalife Bali International Triathlon. For more information, please go to www.genericevents.com. About Olvera Street Merchants Association Foundation / Non-Profit PartnerThe mission of Olvera Street Merchants Association Foundation is to celebrate, promote and preserve an understanding and an appreciation of the historical significance that Olvera Street, in El Pueblo Historical Monument, has played in the formation of our diverse city through a wide range of year-round programming of activities and traditional events that will serve the greater community as well as international visitors. https://www.olveraevents.com   ###
Social Media: @losmuertos5k 

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