CAMOWORKS is proud to announce the launch of the CAMO 3DLA™ ICON SERIES – Original, Limited Edition, 3-Dimensional Layered Artforms of music icons AC/DC, Bob Marley, The Grateful Dead, Jimi Hendrix, Miles Davis, and The Notorious BIG. An industry first, CAMO’s Officially Licensed Collectible Art will go on sale July 19 HERE.
The CAMO 3DLA™ ICON SERIES is the debut collectible art series created by CAMOWORKS, a collaborative Los Angeles, CA-based design studio of multi-faceted and detail-obsessed artists, illustrators, and industrial designers, all superfans themselves. A limited-edition run of only 500 pieces per icon will be produced. Each CAMO 3DLA™ collectible is fully authorized by the artist or their estate.
CAMO’s proprietary, patent-pending CAMO 3DLA™ design – more than two years in the making – reflects the finest of both traditional and cutting-edge craftsmanship. CAMO 3DLA™ sculptures are finely crafted and assembled by hand, with premium materials, including laser-cut acrylic in an array of rich hues and finishes that create dimensionality. When arranged with precision, these layers create an illusion that, when viewed from the proper vantage point, magically reveal a 3D representation of the Icon. Each piece is finished with a numbered metal badge before being packaged in a thoughtfully constructed collector’s box. Integrated into a custom ball-bearing base that turns 360 degrees, each officially licensed, limited edition piece is as satisfying to turn as it is to view, revealing new dimensions of a layered illusion when seen from every angle, all with the touch of a fingertip.
Icons symbolize freedom, define a generation, evoke emotion, question authority and influence lifestyle and art. Inspired by music legends across a variety of genres, the CAMO 3DLA™ ICON SERIES is a way for fans to bring inspiration into their everyday lives. Each CAMO 3DLA™ measures 10” x 10” x 12.2-13.7” (L x W x H), and fits easily on a bookshelf or tabletop.
“We’re building a foundation of creativity, art, and hand-construction,” says Brad Beckerman, Founder, CEO, and Brand Chief of CAMOWORKS, and creator of CAMO 3DLA™. “Music is our focus because it’s the life force of everything we do.”
A high-energy entrepreneur with a successful track record of creating disruptive lifestyle brands in the sports, music, entertainment, and spirits industries, Beckerman pioneered the licensed luxury music merchandise market when he founded TRUNK Ltd., a music-inspired, lifestyle brand which was fully acquired by Live Nation in 2007, at which time Brad became Chief Creative Officer of the global entertainment company. Beckerman went on to create STILLHOUSE, a spirits company whose rule-breaking stainless steel packaging was an industry game-changer; the multi-award-winning brand was acquired by Bacardi in 2019. Beckerman’s unique vision and business acumen are now revolutionizing the Collectible Art category with CAMO 3DLA™.
CAMO, which is an acronym for “Culture, Art, Music, and Originals,” is created for the diehard fan, the pop culture enthusiast, and lovers of great art. “CAMO is a DTF platform – Direct to Fan,” says Beckerman, whose personal playlist includes an eclectic rotation of John Legend, Nas, Led Zeppelin, English rock band The Heavy, Willie Nelson, and the Grateful Dead.
“The superfan is an integral part of the CAMO culture,” Beckerman continues. “CAMO gives fans a way to not only celebrate the genres and icons they love, but be emotionally connected to their music every single day – even if the volume’s down.”
Priced individually at $800 USD, the CAMO 3DLA™ ICON SERIES will be available worldwide on July 19 at HERE.
About CAMO
CAMO is a Collectible Art brand whose ethos is centered around Culture, Art, Music, and Originals, with an emphasis on the emotional connection fans have with their favorite artists. CAMO creates original, officially licensed art inspired by global icons. Learn more: HERE.
ABOUT CAMOWORKS
CAMOWORKS is a Los Angeles, CA-based collaborative design studio of highly skilled and detailed-obsessed artists, illustrators, and industrial designers. Its Founder, CEO, and Brand Chief is serial entrepreneur Brad Beckerman, who created the studio’s signature design concept, CAMO 3DLA™. Learn more: HERE.
ABOUT CAMO 3DLA™
CAMO 3DLA™ (3-Dimensional Layered Artform) – CAMO 3DLA™ is a patent-pending, proprietary artform created by serial entrepreneur, Brad Beckerman. Each 3-Dimensional Layered Artform is designed to capture the icon’s incandescent spirit in a layered form that can be viewed from multiple angles, and when viewed from the proper perspective, the image of the icon magically appears. The exclusivity and limited production status of CAMO 3DLA™ guarantees that each piece will remain rare and collectible for years to come.
ABOUT BRAD BECKERMAN
Brad Beckerman is Founder and CEO of CAMOWORKS – a Los Angeles-based Collectible Art brand whose ethos is centered around Culture, Art, Music, and Originals, with an emphasis on the emotional connection fans have with their favorite artists. Beckerman is creator of CAMO 3DLA™, a proprietary, patent-pending 3-Dimensional Layered Artform which is an industry first in the officially licensed collectible art category. A hands-on serial entrepreneur, Beckerman is the creator of successful disruptive lifestyle brands in the sports, music, entertainment, and spirits industries, including TRUNK Ltd., a music-inspired, licensed luxury merchandise company which was fully acquired by Live Nation in 2007 – after which he became Chief Creative Officer of the global entertainment company. Beckerman later created STILLHOUSE, a spirits company whose rule-breaking stainless steel packaging was an industry game changer; the multi-award-winning brand was acquired by Bacardi in 2019. Beckerman’s unique vision and business acumen are now being applied to revolutionize the collectible art category with CAMO 3DLA™. For more information: HERE.
