C.P. Company and LuisaViaRoma team up for the exclusive launch of a re-edition of the iconic D.D. Shell Down Jacket.
The C.P. Company x LuisaViaRoma special edition combines sportswear and fashion for a reinterpretation of a great classic in the new shade of Gauze White, masterfully layered on a super-lightweight 7-denier opaque micro-ripstop nylon. The outcome is a versatile jacket, designed as a genderless piece, blending technical know-how with a sophisticated aesthetic.
Colours and materials are carefully mixed to enhance lightweight and transparence to the iconic D.D. Shell Down Jacket, emphasizing the construction of the jacket and highlighting its inner composition. Through the Direct Down injection process, the jacket’s down filling acquires greater softness.
There is no lack of attention to details, with the application of the British Sailor logo, an icon of C.P. Company, on the inside of the jacket as well as the LVR logo on the zip fastening. The unique and innovative element of this piece is the interchangeable colour lens placed on the jacket’s sleeve.
The exclusive re-edition of the iconic D.D. Shell Down Jacket will be available exclusively at LuisaViaRoma online and offline starting from November 8th 2024.
About LUISAVIAROMA
LuisaViaRoma is one of the leading online luxury fashion retailers in the world. Founded in 1929 by the Panconesi family with the opening of a small hat boutique in Via Roma in Florence, today the flagship store still stands as a symbol of commitment to artistic thought and experimentation.
In the early 2000s, LuisaViaRoma took a pioneering step by launching LUISAVIAROMA.COM, an online destination that revolutionized the way luxury fashion is accessed and experienced online, offering a unique combination of an online fashion platform with an avant-garde brick-and-mortar concept store.
LuisaViaRoma offers a curated selection of clothing and accessories for men, women, and children, as well as beauty and home items, featuring collections from over 500 esteemed international luxury brands, including Gucci, Saint Laurent, Moncler, Valentino and more.
Beyond its commitment to high-end fashion, LuisaViaRoma is also dedicated to sustainability. In 2019, they introduced LVRSustainable, a section devoted to conscious fashion items and brands. This initiative allows consumers to make environmentally responsible choices while enjoying the world of luxury fashion.
LuisaViaRoma further demonstrates its dedication to social and environmental causes by collaborating with non-profit entities, organizations, and like-minded brands.
About C.P. Company
In 1971 Massimo Osti, a young graphic designer from Bologna who would go on to be recognized as the “godfather of urban sportswear,” founded the brand Chester Perry, famous for its screen-printed t-shirts. In 1978 he changed the name in C.P. Company. This drier, more mature name inaugurated one of the most explosive and influential bursts of creativity in the history of sportswear. Over the last decades the brand has continued to pioneer a connoisseurial hybrid style that combines the functionality of vintage military, work and sportswear with intense fabric research and innovation, heightened by using garment dyeing, a technique which C.P. Company was the first brand in the world to pioneer in the mid-1970s. This hybridization of functional menswear and Italian fabric innovation is the origin of C.P. Company and still today remains the basis of every piece of clothing to carry the C.P. Company label.
