BRING A TRAILER INTRODUCES PLUS AND WHITE GLOVE PREMIUM SERVICES FOR A CUSTOM SELLING EXPERIENCE
The Plus Service includes professional photography and listing assistance while the White Glove Service provides sellers of high-end collector vehicles with a concierge listing experience with a customizable menu of services and direct communication with Bring a Trailer staff.
Online collector car auction host Bring a Trailer has expanded its available services with two additional ways to help sellers and buyers connect. In addition to its current $99 Classic listings, the site now offers Plus listings which include professional photography and writing consultation as well as the new White Glove Service which provides assistance to sellers through the process from start to finish – custom tailoring the listing services to the needs of the seller. A 1956 Mercedes-Benz 300 SL is the first collector car to be listed using Bring a Trailer’s White Glove Service and will sell at no-reserve on the Bring a Trailer Premium Services landing page, bringatrailer.com/premium.
Bring a Trailer’s new Plus listings offer sellers the same features that users are familiar with but adds professional photography services courtesy of its photography partner Snappr as well as staff consultations to help sellers show their automobile in its best light. This will help buyers better communicate the details of their automobile to the Bring a Trailer audience leading to a better experience for both. The new service charges a flat rate of $349.
For owners of rare and valuable collector vehicles or vehicle collections, the new, top-tier White Glove Service custom tailors an exclusive catalog of listing services to the specific needs of each seller. This custom selling experience can include professional photography as well as writing and curation of the listing, but there is no limit to the marketing which can be done with this option through both internal and external promotion. Pricing for the White Glove Service is dependent on the services desired. Both Plus and White Glove listings can now also be hosted for up to 21 days.
“Our mission is to simplify the selling and buying process as much as possible,” said Bring a Trailer Founder Randy Nonnenberg. “These two additional methods of listing an automobile on our site are about providing more to our customers. More convenience, more services and, ultimately, more great cars. We are excited to be able to connect cars and car people on our site through our Premium and White Glove Service listings.”
Bring a Trailer’s new services is now available and hosts its first sale, a 1956 Mercedes-Benz 300 SL, at no-reserve immediately. Click here to see the listing, and here to learn more about the two new services.
About Bring a Trailer
Bring a Trailer was founded in 2007 to help connect buyers with the best rare, unique and collectible cars in the world. Site staff sift through submissions to offer only the best and most interesting cars in a unique, usable and community-oriented platform. Sellers can speak directly with bidders, answering questions and sharing photos. Over 15,000 cars have been listed on Bring a Trailer since its inception with more being added every day. Bring a Trailer auctions are listed at a flat-rate starting at just $99 with a sell-through rate of 75%.
