Global online fashion retailer, boohooMAN, celebrated the much-anticipated launch of their co-designed collection with multi-platinum songwriter, producer, and Grammy-nominated rapper Swae Lee, with an exclusive launch party in Hollywood at Casita Hollywood.
Having collaborated back in 2017 with fellow Rae Sremmurd member Slim Jxmmi and again in 2020 on the Swae Lee tracksuit edit, this collaboration marks the 3rd time the 29 year old musician has worked with the online retailer. Following the success of both partnerships it only made sense for the two forces to come together again, this time announcing Swae as the face of the brands party campaign – just in time for the festive season.
Boasting over 23 million monthly Spotify listeners and a social following of 14 million across Instagram and TikTok alone, Swae has continued to grow his global audience cementing his place as one of the biggest names in hip-hop.
The collection consists of 57 styles and combines the rapper’s suave style with boohooMAN’s bold aesthetic. The collection, heavily made up of tailoring and suits, sees a combination of design including embroidery, sequins, velour and iridescent fabrics on a number of colorways ranging from nudes and pastels to rich golds and blacks creating something for everyone.
‘This collection looks and feels amazing. The campaign itself was driven by Swae Lee’s celebrity status with the concept focusing on an abstract interpretation of the Cannes film festival. We took inspiration from the way celebrities grace the red carpet in front of a sea of photographers’ – boohooMAN Creative Director, Cleveland Campbell
With price points ranging from $18 – $100, the collection will be exclusively available on boohooMAN.com on November 2.
