Featuring Comedian Kevin Pollak and Emceed by Ron Insana
BLOCKBOARD, the company that brings confidence, efficiency and transparency to marketers in the CTV/OTT space, recently presented The UpNEXT. As TV continues to undergo massive disruption with the viewership choices expanding and traditional media measurement unable to keep up, the timing is critical for marketers to rethink and develop new strategies. The UpNEXT showcased how marketers are turning these challenges to their advantage, paving a confident path forward in the world of Connected TV / OTT. This event recently was held at the Friars Club—a famous private club made famous for hosting risqué celebrity roasts, and known for its exclusive membership, which is made up of some of the world’s greatest comedians and other celebrities.
A one-of-its-kind TV Upfront event, TheUpNEXT focused on the power and potential of trust, transparency and accountability amidst the tectonic changes in the media landscape. Join the company as it outlines the strategic vision, tool sets and client successes in the new world of Connected TV advertising showing companies and brands how to ‘Connect with Confidence’ for further information click HERE.
BLOCKBOARD leverages the power of blockchain technology for advertisers by guaranteeing human-based impressions through the elimination of fraud and waste. As a result, the ‘BLOCKBOARD Confidence Framework’ consistently delivers measurable business outcomes and earns trust in the CTV/OTT space from performance and brand advertisers. BLOCKBOARD finds the shift from media metrics to performance metrics is the key to success in CTV/OTT.
BLOCKBOARD is the first full-service video accountability company providing marketers with advertising distribution with the proven security of blockchain technology. “Blockchain technology holds everyone accountable through full transparency and third-party validation of advertisement metrics. That’s why advertisers interested in exploiting the emerging industry trends trust us,” says Matt Wasserlauf, CEO and Founder of BLOCKBOARD. “The UpNext event brings all the pieces together, including accountability in digital advertising and original programming geared toward the advertiser,” he adds.
The UpNEXT also featured an unveiling of a lineup of original programming from BLOCKBOARD Studios (https://www.myBLOCKBOARD.com/studios) —a high-quality, boutique production studio focusing on original, compelling brand content and collaboration including:
- The American Table, hosted by Ron Insana and Noelle Nikpour
- Feel Ageless, with host Jennifer Pate
- Laughter is The Best Medicine
The UpNEXT was emceed by Ron Insana—American business journalist, senior analyst and commentator at CNBC, and host of The Market Scoreboard Report with Ron Insana radio show. Also it featured a special guest performance by comedian, actor, and podcast host Kevin Pollak, well-known for films such as A Few Good Men, The Usual Suspects and Casino. The event showcased the growing team at BLOCKBOARD, including Founder, CEO and Digital Pioneer Matt Wasserlauf; President and CTO Tarun Yadav; EVP of Customer Success Matt Timothy; and SVP of Customer Experience Roxanne Geyer.
For more information on BLOCKBOARD, click HERE.
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About BLOCKBOARD
Founded in 2019, BLOCKBOARD was created out of a need for marketers to have confidence in their CTV/OTT video investments. BLOCKBOARD provides proven results to advertisers who demand accountability and assurance in media efficiency spend for their business needs. Built on blockchain technology, the BLOCKBOARD platform provides transparency and validation to each impression in a cookie-less world. To complete the solutions offering, BLOCKBOARD Studios develops custom video content for brand advertisers who seek bespoke creations to directly engage with their customers. Bringing decades of experience in online video and mobile platforms to the development of BLOCKBOARD, the company is the only one of its kind to deliver verified business performance results.
