Rising Memphis rapper BIG30 returns with his relentless new single “Back Seat of the Rolls Truck.” Laced with his cutthroat bars and vivid recollections from his life in the trenches, the track is a reminder of 30’s status as one of street rap’s newest stars. The track is available now at all digital retailers HERE.
On “Back Seat of the Rolls Truck,” BIG30 gives the impression that he’s not into giving warnings. Over ominous trap drums and piano, the 21-year-old flips between reflection and aggression, flaunting grisly wordplay as he unpacks troubling memories. “He thought the shit was sweet, then fell a victim of the glizzy,” he raps. “Free Preston out the feds, they gave him 10 ’cause niggas snitching.” These bars only magnify the steely intensity that BIG30 has been able to capture in all of his best songs over the last few years.
This new single is the latest in a series that’ve raised BIG30’s profile to new heights. He began last month by releasing “Too Official,” an irresistible, Yo Gotti-assisted cut that showcased his evocative, street-level approach at its most compelling height. He followed up that single with “Mista,” a bullet-riddled track that details life in a danger zone. The video for “Too Official” has been streamed over 3.6 million times on YouTube, while “Mista” already has over 2.7 million views.
While he’s been on a steady grind for a few years now, BIG30 began seriously rising after appearing on “Neighbors,” an RIAA Gold-certified Pooh Shiesty song that showcased BIG30’s blunt-force delivery and penchant for vivid lyrics. From there, he completed a trap artist rite of passage by appearing on “Shit Crazy” with Gucci Mane, garnering the attention of Complex, Vulture, and other tastemaking outlets in the process. With “Back Seat of the Rolls Truck” joining a collection of stellar singles already at his back, BIG30’s rise is sure to continue.
About BIG30:
Armed with a blistering delivery, menacing lyrics, and bullet- riddled memories from the Memphis streets, BIG30 – the 21-year-old rapper to watch – unloads casual threats and bleak aphorisms with a concussive force that’s beginning to reverberate through the industry. His verse on Pooh Shiesty’s 2021 single “Neighbors” was the shot heard ’round the world, giving 30 his first RIAA Gold certification without even releasing his own project.
By the time the duo recorded “Neighbors,” more than two years after they started writing tracks together, BIG30 had refined his flow, and arrived more confident than ever. That song peaked at No. 51 on the Billboard Hot 100 chart and contributed to the now 116M+ global streams that 30 can claim. Until then, 30 had been watching YouTube views and Facebook shares, not RIAA-certifications, especially since he wasn’t sure if the public was ready for the raw content of his bars. Now, as he takes advice from people like 50 Cent and records with the idols he grew up listening to, 30, the father of two children (with another on the way) plans to one day have his own record label and millions to his name. After signing to N-Less / Bread Gang Entertainment, he has the chance to reach the potential his label boss saw in him right away. Hard at work in the studio, he’s eager to share his debut project with the world and prove his spot among the many heavyweights who’ve given him their co-sign.
