Rising NLess / Bread Gang Entertainment rapper BIG30 returns with the confrontational new track and video “Mista.” With vivid lyrics, a pummeling beat, and an intense delivery that reflects the gravity of life in the trenches, the song is more evidence that BIG30 is one of the most talented Memphis artists to surface in years.
Over throbbing trap drums and menacing piano, BIG30 slings relentless bars carved from the streets of his native Memphis. He raps about the realities of his life, both the successes he’s already attained and the gunplay it might take to stay at the top. Paired with the icy yet insistent instrumental, BIG30’s lyrics give a sense that there’s always danger lurking around the corner. “Take care of my killers on the daily, get whatever gun/We spin they block for fun,” he raps. Like the best tracks he’s released over the past couple of years, it’s exciting, combative, and intense.
The high octane “Mista” follows early July’s “Too Official,” an infectious single that features a guest spot from Yo Gotti, the reigning king of Memphis trap. That track’s lively video has quickly accumulated more than 2 million views, further building the momentum for BIG30, who’s already had an explosive 2021. While he’s been on a steady grind for a few years now, BIG30 began seriously rising after appearing on “Neighbors,” an RIAA Gold-certified Pooh Shiesty song that showcased BIG30’s blunt-force delivery and penchant for vivid lyrics. From there, he completed a trap artist rite of passage by appearing on “Shit Crazy” with Gucci Mane, garnering the attention of Complex, Vulture, and other tastemaking outlets in the process.
With those stellar singles already at his back and new tracks like “Mista” coming out by the day, BIG30’s wild rise is sure to continue across the rest of 2021 and beyond.
Watch Mista now.
