BIA, the international multi-platinum artist, taps GRAMMY-nominee J.I.D. for her new single and music video, “Lights Out.” The single is also featured on the upcoming official soundtrack for the blockbuster fourth installment of Will Smith and Martin Lawrence’s legendary ‘Bad Boys’ film series, Bad Boys 4: Ride or Die.
The “Lights Out” music video directed by Chandler Lass, which deftly interpolates supernatural imagery with dizzying scenes of grandeur, features both artists and is available now.
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WATCH HERE
In verse, BIA is confident and unwavering as she recounts her humble Massachusetts beginnings. “I know you from? Elementary? Really no we don’t,” she raps. “The lights was out, in my momma house, but we used the stove.” Still, BIA’s gaze is forever skyward, and she acknowledges the fruits of her recent labor before passing the baton to J.I.D., whose reputation for lyrical brilliance precedes him and is evidenced by his guest spot.
In the three years since she struck radio gold and RIAA Platinum with “Whole Lotta Money” and its Nicki Minaj-featured remix, BIA has proven both her range and staying power. Her ability to collaborate with stars both domestic and abroad, from Top 40 U.S. Rhythmic hits with G Herbo (“Besito”) and J. Cole (“London”), to German star Luciano’s #1 hit “Bamba” along with “Milano” alongside Italy’s Sfera Ebbasta and Brooklyn’s Fivio Foreign – all have helped BIA become a household name across the globe. Last month, BIA and Nicki reminded the world of the impact of their memorable collab with a surprise performance of the song during the Boston stop of Nicki’s Pink Friday 2 Tour, a homecoming of sorts for BIA.
It’s more than BIA’s musical output why she’s elevated herself to stardom, however. Her cultural impact extends past the booth and into the world of fashion, sports and beauty; her cosmetic line, Beauty For Certain, makes a cameo in “Lights Out.” BIA has also been a mainstay in the sports world, performing at 2023 NBA All-Star Weekend in Salt Lake City, and offering contributions to the NHL Playoff and Women’s World Cup soundtracks, two of the world’s biggest intersections of Hip Hop and pop culture. There’s really no telling where next you’ll see BIA, whose penchant for being driven by passion has delivered great results in just a few short years. “I’m a big believer in following my passions,” she tells Elite Daily. “I love music. I love glam. I love beauty. I love design. Those are things that I’ve just naturally immersed myself in.”
Watch and stream “Lights Out,” featuring J.I.D., now.
