Bethel Woods Center for the Arts—a non-profit performance venue, museum and site of the 1969 Woodstock festival—announced it has tapped New York-based agency Rosen Group to serve as its public relations partner.
With more than 35 years of experience building brand awareness, generating media coverage and promoting agendas for nonprofit organizations, Rosen Group‘s capabilities align perfectly to achieve Bethel Woods’ communications goals. Rosen Group will provide dedicated media relations and strategic communications support for Bethel Woods and its vast array of programming, and usher in a new series of events and activations beginning with the TAP® New York Craft Beer & Food Festival.
“We are honored to work along side the Bethel Woods team to tell the story of this truly iconic venue, while showcasing the plethora of performances and programming it has to offer,” said Lori Rosen, Founder and President, Rosen Group. “There is so much rich history here, and stunning grounds to boot. We are thrilled to bring our vast experience to work for Bethel Woods and welcome them to our portfolio of non-profit, arts and culture clients.”
Bethel Woods inspires, educates, and empowers individuals through the arts and humanities by presenting a diverse selection of culturally-rich performances, popular artists, and community and educational programming. Through the in-depth study and exhibition of the social, political, and cultural events of the 1960s, as well as the preservation of the historic site of the Woodstock Music and Art Fair, Bethel Woods educates individuals about the issues and lessons of the decade while inspiring a new generation to contribute positively to the world around them.
“Rosen Group’s considerable communications and media relations expertise across many sectors makes them the perfect partner to help broaden our communications reach and further highlight all the shared experiences Bethel Woods has to offer,” said Susan Fraysse Russ, Senior Director Marketing & Communications, Bethel Woods Center for the Arts. “We have ambitious plans for Bethel Woods and know Rosen Group is the right choice for helping us achieve them.”Bethel Woods was named #23 on the Top 100 amphitheaters in the world by Pollstar and has welcomed more than three million visitors to its grounds since its opening in 2006.
